Apr 2025 – Oct 2025 · 6 mos · Los Angeles, California, United States · Remote

• I lead end-to-end performance marketing for 20+ small businesses across the U.S., combining AI-powered insights with platform expertise to drive measurable ROI, retention, and growth. I oversee cross-functional teams spanning Google Ads, Meta Ads, Craigslist, content, SEO, GMB, design, video, and development—ensuring every campaign is tailored to client goals and optimized from acquisition through conversion.
• Key Achievements & Responsibilities:
• Directed full-funnel strategies for 20+ U.S.-based SMB clients, consistently exceeding performance, retention, and ROI targets.
• Launched cost-efficient paid media campaigns (Google Ads & Meta Ads) that doubled ROAS in as little as 60 days through AI-driven optimization and growth tactics.
• Led weekly client strategy sessions to align on goals, upsell services, and maintain 100% retention in competitive sectors.
• Coordinated remote cross-functional teams (creative, copy, media buyers) to deliver high-impact, hyper-local marketing solutions.
• Utilized UTM tracking, GA4, and CRM analytics to identify funnel drop-offs and continuously improve conversion journeys.
• Served as a trusted advisor by educating clients on AI-enabled automation and actionable performance insights.

Apr 2024 – Mar 2025 · 11 mos · Bengaluru, Karnataka, India

• In my role as Manager - Digital Marketing, I am responsible for leading and executing comprehensive digital marketing strategies to drive brand awareness, engagement, and growth. My core responsibilities include:
• Strategy Development: Crafting and implementing innovative digital marketing strategies that align with business goals and enhance our online presence.
• Campaign Management: Overseeing the creation, execution, and optimization of multi-channel digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.
• Team Leadership: Leading a talented team of digital marketing professionals, providing guidance, mentorship, and fostering a collaborative environment to achieve high-performance outcomes.
• Data-Driven Insights: Utilizing analytics and data to measure campaign effectiveness, identify trends, and make informed decisions to continuously improve marketing efforts.
• Brand Positioning: Enhancing brand visibility and positioning through targeted digital initiatives, ensuring consistent messaging across all online platforms.
• Stakeholder Collaboration: Collaborating with cross-functional teams, including product, sales, and customer service, to ensure cohesive marketing strategies that drive business objectives.
• Budget Management: Managing the digital marketing budget, optimizing resource allocation to maximize ROI and achieve strategic goals.

Mar 2023 – Apr 2024 · 1 yr 1 mo · Bengaluru, Karnataka, India

• As the Marketing Executive at Tesseract Learning, I am at the forefront of driving the marketing initiatives for the company's distinguished eLearning services, including the KREDO Learning Platform and the Prodient.io Authoring Tool. My role encompasses the end-to-end management of the marketing department, where I am responsible for strategizing, executing, and overseeing the comprehensive marketing efforts that elevate our brand and products in the competitive eLearning industry.
• I spearhead a wide array of marketing activities, from digital campaigns and content marketing to event management and market analysis, ensuring that Tesseract Learning's offerings are positioned compellingly in the market. My duties include crafting and implementing robust marketing strategies that enhance brand visibility, engage our target audience, and drive user adoption of our innovative eLearning solutions.
• With a keen focus on results and growth, I continually monitor and analyze market trends, customer feedback, and marketing performance metrics to refine our strategies and tactics. My role involves close collaboration with product teams, sales, and customer support to align our marketing objectives with the company's overall goals, ensuring a cohesive and integrated approach to market our eLearning services and products.
• Currently active in this position, I am committed to propelling Tesseract Learning's brand and offerings to new heights, leveraging my marketing expertise to foster growth, enhance user engagement, and contribute significantly to the company's success in the eLearning domain.

Oct 2022 – Feb 2023 · 4 mos · Bengaluru, Karnataka, India

• At Vobble, a vibrant startup, I had the distinction of being the inaugural employee, I assumed the pivotal role of Lead Marketing Analyst. This position afforded me a unique opportunity to architect and implement the company's foundational go-to-market strategy from the ground up. My responsibilities were multifaceted, encompassing comprehensive market research to identify and understand our target demographics and competitive landscape.
• I played a critical role in shaping Vobble's brand identity, orchestrating the design and strategy that would define its presence in the market. This involved developing graphics to ensure the visual messaging resonated with the brand ethos and appealed to the intended audience.
• My involvement extended to crafting overarching marketing strategies and laying down a roadmap for our brand's journey toward market penetration and growth. Additionally, I was instrumental in the product testing phase, providing valuable insights that refined offerings to meet customer expectations and needs. My role as a Lead Marketing Analyst was not just about analysis and strategy; it was about being a cornerstone in building a brand from scratch, setting the tone for its market entry, and steering Vobble toward its objectives with a clear, informed, and strategic vision.

Aug 2020 – Oct 2022 · 2 yrs 2 mos · Bengaluru, Karnataka, India

• In my role as a Photogrammetric Correction Technician at Eagleview India, I not only honed my skills in enhancing aerial imagery and data but also took on significant project management responsibilities. I had the privilege of leading a dynamic team of 20 professionals, orchestrating our efforts to refine the accuracy and quality of photogrammetric imagery. My role involved meticulous attention to detail and a deep understanding of advanced geospatial, editing software and technologies to ensure the precision of our outputs.
• My leadership and commitment to quality were recognized on multiple occasions, reflecting our team's ability to exceed expectations and deliver outstanding results consistently. This experience has been instrumental in my professional growth, enhancing my capabilities in project management, team leadership, and working under immense pressure.