Sri Balu A — Consultant

With a strong foundation in Marketing Mix Modeling (MMM), data analytics, and business strategy, I specialize in transforming complex data into actionable insights that drive sales growth and marketing ROI. Currently, as a Consultant at Analytic Edge, I work end-to-end on MMM projects—from data collection and processing to modeling, insights generation, and client presentations—helping global brands optimize their marketing investments. My expertise extends to statistical modeling, forecasting, and sales data analysis, with hands-on experience in Excel and visualization tools. I have successfully worked with brands across industries, including FMCG, automotive, and technology, delivering data-backed recommendations that enhance marketing effectiveness. Passionate about data science, business analytics, and space technology, I am eager to explore opportunities that bridge analytical problem-solving with impactful business decisions. Always open to networking and discussions on emerging trends in data-driven marketing.

Stackforce AI infers this person is a Marketing Analytics Specialist with a strong focus on data-driven decision-making.

Location: Coimbatore, Tamil Nadu, India

Experience: 5 yrs 1 mo