Jun 2022 – May 2023 · 11 mos · Chennai, Tamil Nadu, India

• Conducted extensive market analysis, presenting comprehensive reports to esteemed C-suite stakeholders.
• Achieved Top line Business of 500crores and brought the company to PAN India presence by expanding to West and East Markets both in Channel and Project Segments.
• Mentored and developed a highly talented cohort of State Heads and a Zonal Head within a remarkably short span of a year.
• Negotiated pricing agreements with High end Customers/Clients, optimizing profitability with a lucrative 15% Gross Profit margin while nurturing partnerships.
• Actively implemented Organizational Culture Transformation along with Senior Directors with respect to strict financial control measures as well as creating high performance teams.

Sep 2016 – Apr 2022 · 5 yrs 7 mos · Chennai, Tamil Nadu, India

• Decided the spending of 1 crore INR marketing campaign aimed at launching new products like skim coat, Tile Fixing adhesive, Block Jointing Mortar etc and conducting promotional activities, across 12 tier-1 and tier-2 cities in South India, on-boarding over 1500 dealers.
• Secured INR 50Cr by prioritizing new product offerings for major government projects such as Chennai Metro (CMRL), Airport Authority of India (AAI) and Tamil Nadu Police Housing Corporation(TNPHC).
• Established New Business by achieving a turnover of 100 Crores starting from scratch.
• Ensured quarterly reviews on a regular basis to monitor the seasonal fluctuations, which could sometimes be more than 20% as compared to regular sales, thereby reducing the forecasting error from 10% to 5%.
• Effected a reduction of retention loss from 10% to 5% by actively engaging in the creation and review of SOP for dealer appointments in the Cement Unit.

Jul 2003 – Sep 2016 · 13 yrs 2 mos · Kerala, India

• Led Tamil Nadu to become the top-performing state in the country in both revenue and profits. Made Kerala Business into 2X with respect to turnover in one year. Overall handled 1000 crore Business.
• Achieved consistently EBIDTA Target (16 to 18%) and PAT target (8 to 10%) assigned in my region.
• Developed and executed a comprehensive plan to secure a 40% Market Share and 30% counter share for “Wall Care Putty” in TN retail counters over a span of 3 years.
• Mentored and Developed Depot Heads into State Heads by providing effective coaching and training, enhancing their capabilities.
• Developed SOP’s in collaboration with the commercial head for selling damaged goods, leading to annual savings of INR 1 Crore by preventing malpractices and errors in identifying damaged goods.
• Attained zero employee turnover from 2013 - 2016 by implementing employee-friendly initiatives such as the initiative to actively analyse under-performing employees and transfer them to positions that ensured efficient use of their skills and expertise.

Oct 2000 – Jul 2003 · 2 yrs 9 mos

• Completed 5 crores Special Project Assignment while handling wholesalers in Chennai and Tiruvannamalai.
• Appointed 30 new dealers in North Arcot District and improved the market share by 10% with increased profitability.
• Implemented the paint mixing machines concept and installed 30 machines (CCD – Colorscapes).