Sritanu Rudrapaul

VP of Engineering

Bengaluru, Karnataka, India11 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in Adobe Analytics implementation and reporting.
Strong background in digital marketing and data analytics.
Proven track record in optimizing customer behavior insights.

Stackforce AI infers this person is a Digital Marketing and Analytics expert with a strong focus on customer insights and web analytics.

Contact

Skills

Core Skills

Adobe AnalyticsData AnalysisWeb Analytics

Other Skills

End to End requirement gatheringInterpreting BRDVariable mappingCreating tech specData layers and tagging strategyValidation of tech specsQuality checksCollaborate with Dev teamImplementing Adobe analyticsDTM TaggingUAT validationReporting UATSite AuditingData layer auditingJump-Ids creation

About

A marketing post grad with a computer engineering background. Keen interest in utilizing digital analytics, Adobe analytics implementation and data tagging using Launch and optimization to create actionable insights to better understand customer behavior to serve them better.

Experience

11 yrs 6 mos

Total Experience

1 yr 11 mos

Average Tenure

3 yrs 8 mos

Current Experience

Natwest group

2 roles

Vice President - Digital Analytics Tagging

Promoted

Nov 2024 – Present · 1 yr 6 mos

Associate Vice President

Sep 2022 – Nov 2024 · 2 yrs 2 mos

Allstate

2 roles

Senior Consultant

Promoted

Sep 2021 – Sep 2022 · 1 yr

Web Analytics Consultant

Jul 2019 – Sep 2021 · 2 yrs 2 mos

Unitedhealth group

Associate Data Analyst

Mar 2017 – Jul 2019 · 2 yrs 4 mos · Bengaluru Area, India

 End to End requirement gathering from stakeholders
 Interpreting BRD, summarizing the requirement, variable mapping, creating tech spec, data layers and tagging strategy
 Validation of the tech specs and quality checks
 Collaborate with Dev team to work on implementing Adobe analytics and validation
 DTM Tagging and UAT validation by auditing implementation on portals
 Perform reporting UAT to validate DTM tagging and analytics implementation

End to End requirement gatheringInterpreting BRDVariable mappingCreating tech specData layers and tagging strategyValidation of tech specs+8

Hewlett-packard

2 roles

Web Analytics Management | Web Operations

Nov 2015 – Feb 2017 · 1 yr 3 mos · Bengaluru Area, India

Web Operations:
● Site Auditing to ensure smooth and expected end-user web experience
● Data layer auditing to ensure proper Sitecatalyst variable tagging
● Jump-Ids creation and Tagging
● Ticket logging using internal business tools
● Content mapping and tagging to ensure successful self-assisted troubleshooting and information catering
Web Analytics
● Capture customer traffic data using Omniture and preparing weekly and monthly reports to help gaining actionable insights
● Capture KPI data using Qlikview and report generation to get a trend analysis and overview
● Generate customer survey data using Qualtrics to help optimising survey quality and analyse survey push and pull surveys on site
● Customer feedback, comment and verbatim analysis to research about systemic issues and propose improvements

Site AuditingData layer auditingJump-Ids creationTicket loggingContent mappingCapture customer traffic data+6

Internship

Jul 2015 – Sep 2015 · 2 mos · Bengaluru Area, India

Web Analytics Intern:
Responsibilities Included:
> Competitive Analysis
> Software download model analysis & Improvement
> SIte structure and Organisation Overview

Xenixsoft it services

Junior Drupal Developer

Jun 2013 – Dec 2013 · 6 mos

The monsoon varsity

PHP-Drupal trainee

Oct 2012 – Apr 2013 · 6 mos · Jaipur Area, India

Its been quite few months training myself in PHP,MySqL and DRUPAL ,HTML5, CSS at the monsoon varsity,a great venture from the Monsoon consulting pvt ltd.Till date all i got is knowledge and sites to implement the same and up to the mark guidance and there are lots to come and a long way to go.