Steven Cen — Co-Founder

I hold a Master’s degree in Integrated Marketing Communication with a focus on Data Analytics from Northwestern University and a Bachelor’s degree in Psychology with minors in Business and Entrepreneurship from the University of Wisconsin-Madison. My professional journey has provided me with diverse experiences, including roles as a data analyst and marketing consultant, where I honed my skills in data-driven decision-making, marketing analytics, and strategic planning. These experiences have shaped my ability to bridge the gap between data insights and impactful business strategies. As the leader of Ada.im, I am proud to guide our efforts in revolutionizing how businesses handle data analysis. Ada.im is your go-to AI-powered data analyst that transforms complex datasets into stunning professional reports with just one click. Designed for both seasoned analysts and non-technical professionals alike, Ada eliminates the hassle of manual reporting while empowering users with actionable insights. Whether you are navigating intricate business metrics or aiming for seamless report generation across industries like IT services or consulting, Ada is here to simplify your workflow. Contact me to explore how we can transform your approach to data analysis!

Stackforce AI infers this person is a Data-Driven Marketing Professional with a focus on AI and Analytics.

Location: Singapore, Singapore

Experience: 1 yr 11 mos

Skills

Data Analysis
Strategic Planning
Marketing Analytics
Qualitative Analysis
Quantitative Analysis
Digital Marketing
Research Analysis
Market Research
Human Resources Management

Career Highlights

Master's in Integrated Marketing Communication with Data Analytics focus
Co-Founder of Ada.im, an AI-powered data analysis tool
Experience in diverse roles from data analysis to marketing consulting

Work Experience

Ada.im

Co-Founder (9 mos)

Strava

Practicum: Marketing Analytics Student Consultant (3 mos)

FuelX

Data Analyst Intern (2 mos)

Northwestern University

Spiegel Research Fellow (3 mos)

China Chengxin International Rating Co. Ltd

Credit Rating Analyst (Internship) (1 mo)

University of Wisconsin-Extension

Online Marketing Student Worker (7 mos)

University of Wisconsin-Madison

Research Assistant at Culture and Cognition Lab (8 mos)

Tsinghua Technology & Innovation Holdings (a Venture Capital and PE company)

Marketing Research Intern (3 mos)

Citi

Human Resources Intern (2 mos)

Education

Master’s Degree at Northwestern University

at Passed CFA (Chartered Financial Analyst) Level I Exam

Bachelor’s Degree at University of Wisconsin-Madison

Steven Cen

Co-Founder

Singapore, Singapore1 yr 11 mos experience

Most Likely To Switch

Key Highlights

Master's in Integrated Marketing Communication with Data Analytics focus
Co-Founder of Ada.im, an AI-powered data analysis tool
Experience in diverse roles from data analysis to marketing consulting

Stackforce AI infers this person is a Data-Driven Marketing Professional with a focus on AI and Analytics.

Contact

Skills

Core Skills

Data AnalysisStrategic PlanningMarketing AnalyticsQualitative AnalysisQuantitative AnalysisDigital MarketingResearch AnalysisMarket ResearchHuman Resources Management

Other Skills

Start-up LeadershipPythonHiveRAnalyticsQuantitative AnalyticsWeb AnalyticsSQLSeleniumSPSSHTML5PHPJavaScriptGoogle AnalyticsSAS

About

Experience

1 yr 11 mos

Total Experience

6 mos

Average Tenure

9 mos

Current Experience

Ada.im

Co-Founder

Aug 2025 – Present · 9 mos · Singapore

Start-up LeadershipData AnalysisStrategic Planning

Strava

Practicum: Marketing Analytics Student Consultant

Sep 2017 – Dec 2017 · 3 mos · San Francisco Bay Area

Marketing Analytics

Fuelx

Data Analyst Intern

Jun 2017 – Aug 2017 · 2 mos · San Francisco, California

Data Analysis

Northwestern university

Spiegel Research Fellow

Mar 2017 – Jun 2017 · 3 mos · Evanston, IL

China chengxin international rating co. ltd

Credit Rating Analyst (Internship)

Jul 2016 – Aug 2016 · 1 mo · Beijing

Collaborated with senior analysts and Post-Docs on projects related to the pattern of credit rating adjustment
Updated information in spreadsheet and conducted qualitative and quantitative analysis on bond ratings and their reasons for adjustment.
Helped senior analysts draft weekly reports on bond rating adjustment for various types of bonds: corporate bonds, municipal bonds, Asset-Backed Securities(ABS), Midterm Notes.

Qualitative AnalysisQuantitative Analysis

University of wisconsin-extension

Online Marketing Student Worker

Oct 2015 – May 2016 · 7 mos · Greater Madison Area

Assist junior and senior specialists in digital marketing activities
Update weekly marketing and PPC (pay-per-click) reports: paid search (Google and Bing), paid social (Facebook, LinkedIn, Twitter), online display campaigns, and web analytics (Google Analytics)
Manage billing reports on a weekly basis for online campaigns launched on search engine channels and social media.
Analyze digital marketing trends and provide relevant recommendations via data analysis
Conduct competitive pricing analysis on new educational programs.

Digital Marketing

University of wisconsin-madison

Research Assistant at Culture and Cognition Lab

Sep 2015 – May 2016 · 8 mos · Greater Madison Area

Actively engaged in every phase of the research project assigned by the Professor, including preparing for the experiment, running experiments, entering and analyzing data via Excel and SPSS, and discussing the results and future direction with other research assistants
Participate in weekly lab meetings, where I could discuss issues in on-going research projects with other research assistants and the professor.
Make presentation on the relevant literature and lead a discussion.

Research Analysis

Tsinghua technology & innovation holdings (a venture capital and pe company)

Marketing Research Intern

May 2014 – Aug 2014 · 3 mos · Beijing, China

Participated in weekly discussion with the company’s venture capital investment specialists about the news in the VC industry, and growth projections of start-ups they were interested in.
Utilized various financial data providers and equity research portals to generate preliminary research report for more than 10 investment professionals.
Communicated with paid specialized research providers.
Offered services and help to companies in our portfolio, including new start-ups that operated in our business incubators.

Market Research

Citi

Human Resources Intern

Jun 2013 – Aug 2013 · 2 mos · Beijing, China

Selected qualified job applicants and refered them to hiring managers; making hiring recommendations when appropriate
Helped to make meeting room reservations for supervisors
Served as a link between management and employees by handling questions, interpreting and administering contracts
Completed payroll processing for more than 20 interns from various departments
Helped supervisors to schedule and conduct new employee orientations

Human Resources Management