Jan 2015 – Jan 2021 · 6 yrs

• Created new market category around 'Digital Experience Management' and established Riverbed-Aternity as the leader in this fast growing, SaaS category
• Launched new positioning of Riverbed "Maximize Visibility and Performance for Networks and Applications, Anywhere"
• Created new product strategy around 'End-to-End Visibility' and 'End-to-End Performance' with focus on Users, Networks and Applications
• Revamped Demand Generation with focus on digital marketing, integrated campaigns, and vertical marketing. Built an entirely new infrastructure to measure and improve ROI of demand campaigns
• Launched a new brand campaign that performed 30+% above industry benchmarks for impressions and engagement
• Drove company transformation over the last two years with entry into new markets (expanded TAM 3X)
• Drove growth in new segments and markets with new tactics including Predictive Marketing, Account Based Marketing (ABM) and Targeted Selling

Jan 2014 – Jan 2015 · 1 yr

• Developed positioning, messaging and launch of the entire EMC product and solution portfolio. Strategic focus areas: Hybrid Cloud, Big Data, Flash, Converged Infrastructure
• Led and developed a competitive and market analysis to help drive company's sales, organic and inorganic product strategy
• Developed a converged infrastructure taxonomy with positioning and messaging for solutions from EMC, VMware and VCE
• Built brand new messaging for the EMC Federation (EMC, VMware, Pivotal, RSA) centered on digital transformation

Jan 2008 – Jan 2013 · 5 yrs

• General Management (P&L) of the $1B+ Application Lifecycle Management (ALM) business with focus on DevOps, CI/CD, Application Security solutions
• Responsible for overall performance of ALM software business including P&L, Vision, Go-To-Market, product strategy and delivery, marketing, business operations

Jan 2005 – Jan 2007 · 2 yrs

• Led Marketing, Product Management, Strategy, Product Marketing, Digital Marketing, Demand Generation, Brand, Communications, Analyst Relations, PR, etc.
• Developed and led company strategy to pivot to an open source, dual license business model
• Launched company and redesigned online presence leading to significant 100+% increase in inbound traffic and demand

Jan 2001 – Jan 2005 · 4 yrs

• Led strategy, roadmap, growth and vision for products in excess of $1 Billion in revenue
• Innovative, market leading products across Storage (VxFS, CFS, VxVM, CVM, SF) and High Availability (VCS, SFRAC)

Jan 2000 – Jan 2001 · 1 yr

• Oisin was acquired by iManage/Interwoven

Jan 1998 – Jan 2000 · 2 yrs

Jan 1994 – Jan 1998 · 4 yrs