Jun 2022 – Present · 3 yrs 11 mos · India

• As Chief Marketing Officer, I am responsible:
• 1. to drive the P&L from D2C and e-commerce channels and support revenue from the traditional channels
• 2. to establish & scale the new age channels for the brand (e.g. D2C, e-Commerce, Affiliate, Referrals)
• 3. to strengthen omnichannel experience for the brand through ATL & BTL (Point of Sale Branding, Events etc.) efforts globally
• 4. to drive PR & Communication as well as Analyst Relations
• 5. to define the policy advocacy roadmap for the organization
• I am also responsible to define the ESG strategy for the organization, drive ESG integration and lead ESG communication (BRSR, Sustainability Reports)
• Product Marketing, Branding, Digital Marketing, Strategic Partnerships, ESG, Policy Advocacy

Jun 2022 – Present · 3 yrs 11 mos

• Seqrite is the enterprise arm of India's leading and only listed cybersecurity products and solutions company – Quick Heal Technologies. Seqrite's cybersecurity solutions suite enables organizations to secure their endpoints, data, networks, and users across geographies.
• I build brands at the intersection of trust, technology, and culture.
• I simplify the complex into stories people understand and act on.
• I believe in purpose-led growth where impact and outcomes go hand in hand.

Jan 2021 – Present · 5 yrs 4 mos · India

• This is a pro bono role where the members of the CMO Council India Advisory Board oversee influential peer-to-peer education programs and intellectual capital development in an effort to improve market conditions in India and fully realize the country's vast business potential.

Apr 2019 – Jun 2022 · 3 yrs 2 mos

• Responsible for global sustainability efforts at Sterlite Power.
• Published Sterlite Power's first Sustainability Report based on GRI & UNSDG Frameworks.
• Defined the ESG Strategy, Goals, Materiality Matrix and Roadmap for Sterlite Power. I am also responsible to institutionalize ESG at Sterlite Power. I had the opportunity to implement ESG across the organization and lead the ESG Investor Due diligence for multiple marquee transactions. Key responsibilities include:
• Setup ESG and Sustainability strategy and roadmap to ensure rapid execution of agreed initiatives
• Develop the narrative for the ESG and Sustainability efforts and execute a proactive communications strategy (internal and external) to engage key stakeholders
• To raise awareness of our commitments and progress on our ESG and sustainability efforts externally
• Team up with key internal stakeholders to define metrics, goals, milestones and performance measures, and partner to effectively implement and track progress.
• Responsible for ESG Data collection, Audit, Assurance and developing and publishing a Corporate Sustainability Report
• Led the ESG investor due diligence for $150 Mn in equity and $28 Mn in debt funding from global investors
• Responsible to drive the rating process with MSCI, Sustainalytics, GRESB, DJSI etc. and drive memberships with UNGC, 1T, SBTi etc
• #esgstrategy, #esgreporting, #esginvestments, #sustainablefinance, and #corporatesocialresponsibility #sustainability

Apr 2017 – Jun 2022 · 5 yrs 2 mos

• Responsible for brand launch, B2B marketing of a Renewable platform and a Renewable generation business for consumer and Industry (C&I)
• Leading the ongoing IPO marketing of Sterlite Power. Earlier, led the financial PR for IndiGrid’s (India’s first InvIT) Rs. 2250 Cr IPO. Leveraged multi-channel policy advocacy to get multiple regulatory changes from SEBI
• Manage corporate reputation, thought leadership initiatives, nurture the 3rd party influencers for controlling the messaging. Manage crisis through Stakeholder Engagement for strategic projects to ensure seamless project execution
• Created a purpose driven, digital first brand. Defined the brand architecture, launched the brand through a 360-degree campaign that led to 3X increase in valuation over a 4-year period
• Defined the core purpose, values & culture of the organization. Led the implementation of Workplace and improved employee engagement score to 4.05/5
• Created persona-based Employee Value Proposition and executed multichannel EVP campaign there by attracting 60% employees from outside power sector across 5 years
• Established digital as a major channel for demand generation resulting in 10X growth in leads, increased funnel velocity by 25% through content marketing. Supported transition to a consultative sales unit with 5X growth
• Led a multi-channel campaign around Kashmir project that was dedicated to nation by PM Modi. The campaign trended twice on twitter. NatGeo covered the project in extreme engineering series, video got 2 Mn organic views
• Manage end to end communication during marquee financial transaction, M&As, new market entry, and project wins
• Established Digital PR for Sterlite Power, defined media/PR, event, and crisis communication policy for the organization
• Responsible for P&L, manage promotional events, high-performance teams, set up an agency ecosystem in India & Brazil and drove the budgeting & governance through data-based decisions and stakeholder perception studies

May 2016 – Nov 2017 · 1 yr 6 mos

• I was responsible for all aspects of Sterlite Power corporate branding, PR, Online, Services, Product marketing
• Led the change management during demerger & established the marketing function and vendor ecosystem
• Developed the core purpose & values at the Sterlite Power and defined the Sterlite Group’s brand architecture
• Conceptualized & executed a successful digital & social media employer branding campaign targeting middle & senior management positions
• Created brand identify for Sterlite Power through a 360-degree mass media campaign (Print, TV, Digital, Social Media, Out of home, Events) running for more than 6 months
• Developed the brand IndiGrid (India’s first power sector listed InvIT) and led the Rs. 2400 Cr IndiGrid (India’s first InvIT) multichannel successful financial IPO PR campaign for listing on NSE & BSE
• Sterlite Power’s Kashmir project was featured as a 45 min episode on NATGEO’s extreme engineering series. The video of the episode on Sterlite Power’s YouTube channel has got more than 2 Million organic views

May 2016 – Nov 2017 · 1 yr 6 mos

• I had the opportunity to set up the office of MD (the promotor of the business). I led the Org structuring of the business twice, was responsible for strategy formulation, communication & execution through the office of strategy management (OSM).
• I led the change management process around Sterlite Power’s demerger from Sterlite Technologies in 2016. All this essentially meant working very closely with the stakeholders internal as well as external.
• I led the corporate strategy, governance, and new business incubation for the group
• Led the organization structuring, change communication and the formation of Executive Committee during the process of demerger and establishment of a new entity
• Enabled group’s market entry into Brazil and helped build a local team and scale the portfolio to $2 Bn
• Incubated a new business Convergence targeting Telcos by utilizing the existing assets of power transmission network
• Led M&A due diligence, organization restructuring & managed the process of demerger
• Created the data vision for the organization leading to digital transformation initiatives
• Evaluated Electrical Vehicle (EV) Charging opportunity, business model, partnership opportunities for the group and created a business case

May 2015 – Apr 2016 · 11 mos

• Led corporate strategy, executed 18 initiatives across 12 businesses & managed an investment fund of $3 Mn.
• Led Analysts Relations, managed industry forums to drive policy advocacy, front ended Cyient’s efforts in establishing NASSCOM’s IoT CoE & supported creation of a new IoT based service line.
• Established Key Account Planning (KAP), $1 Mn KAP fund and acquired 15 prospects with $6 Mn in annual revenue.

Apr 2013 – May 2016 · 3 yrs 1 mo

• Established a global brand and created a tech-led marketing function
• Led the rebranding of Infotech to Cyient, a $3 Mn global campaign “designing tomorrow together”, over a period of one year. This resulted in doubling the Market Cap of Cyient within 6 months of the rebranding
• Set up the marketing automation through the best of breed tech stack (Salesforce-Pardot) to track all the leads across the customer life-cycle
• Institutionalized organization wide content creation process feeding the employee advocacy & social-selling programs thereby establishing the thought leadership for Cyient
• Re-architected external communications to drive growth through digital led global integrated marketing campaigns to drive demand generation, sales enablement and awareness. Resulting in 500+ B2B leads @ $32/lead
• Created all-new sales tools including value proposition, brand book, key account dossiers, service books and sales playbooks
• Responsible to manage budget, team and agency ecosystem to deliver marketing objectives
• Led cross functional initiatives
• Conceptualized and worked closely with a cross functional team to setup a functional “Alumni Outreach”
• Led the change management and brand integration programs on three counts after Cyient’s M&A transactions
• Initiated an Emerging Technology service line for Cyient to deliver IOT, M2M & Data Analytics based services
• Managed strategic relationships
• Anchored the alliances with Industry Analysts and Associations such as Gartner, Zinnov, NASSCOM, CII to drive the advocacy agenda through events & strategic initiatives.
• Responsible for all the corporate events for the organization including curation of the maiden edition of Cyient led NASSCOM Engineering summit in Hyderabad
• Worked closely with NASSCOM in setting up of NASSCOM IOT COE and published six case studies in NASSCOM’s case study compendium for the Prime Minister of India

Dec 2011 – Apr 2013 · 1 yr 4 mos · New Delhi

• FINO PayTech is a thought leader, innovator and implementer of SaaS technology solutions for institutions like banks, governments and insurance companies.
• Established FINO in international markets by creating a 5-year project pipeline worth more than $12 Mn through consultative selling of Technology products & Consulting services
• Managed BD, SaaS Marketing & Branding in the International markets of APAC, Africa & South America
• Responsible for defining partnership models, partner selection for various markets & government/non-government projects
• Created parameter-based evaluation framework for country assessment. Identified 28 countries through a data driven due diligence process
• Established competitive intelligence through detailed analysis of the ecosystem
• Developed new partnerships for Co-Marketing, PPC campaigns, social media and email marketing for opportunities in new markets. Supported through development of marketing collaterals & presentations for leadership as well as responsible for demand generation
• Drove consultative selling, created costing & business models and signed major deals by designing winning value proposition in APAC & African markets

Jun 2005 – Dec 2011 · 6 yrs 6 mos

• Established the consulting function for Engineering Services division
• Led the creation & implementation of multiple global initiatives across Engineering & Industrial Services (EIS) division of TCS. Created multiple frameworks such as Global Engineering (ENTICE), Value proposition etc.
• Facilitated strategic account reviews, business performance assessments & consulting engagements for clients from multiple industry domains
• Led multiple projects with cross geographic teams for business critical IT & Engineering engagements
• Mentored more than 300 associates during their initial learning programme in TCS. Designed & delivered custom training programmes for business users for large projects.
• Identified trends, competitive forces in target market segments and provide valuable inputs to fine tune sales & marketing strategies
• Developed great hands on understanding of technology stack while working on complex and business critical applications
• Continuous leadership & sales support
• Selected for prestigious Ambassador Corps sales leadership training in TCS
• Was responsible for end to end account management and program delivery of key accounts
• Worked closely with the marketing team for key account management & unlocking the named accounts
• Executed multiple business critical technology projects on Microsoft's technology platform
• Was among the top 10 winners of Microsoft Technology Architect competition in TCS Globally
• Designed & delivered training sessions for 200+ associates during their initial learning program in TCS