Feb 2024 – Present · 2 yrs 4 mos

Nov 2021 – Jan 2024 · 2 yrs 2 mos

• Responsible for driving Investment Optimization, Investment Flexibility and co-creating Targeting strategies for US Consumer Customer across Card and Lend treatments. Team Size - 20+

Feb 2020 – Nov 2021 · 1 yr 9 mos

• Responsible for strategic initiatives aimed at driving profitable customer acquisitions in commercial card for US. Major projects included envisioning and launching “Perfect Bundle User” campaigns to target card members who have multi-product affinity at single touchpoint via scale and dialogic channels, developing and maintaining iCMV profitability intel, delivering on Investment Optimization, developing ‘Set & Forget’ cross-sell triggers, developing long term insolvency model, liquidity and growth solutions as a part of Covid efforts for FRP and securing ACU for re-opens. Team Size – 8

Nov 2017 – Feb 2020 · 2 yrs 3 mos

• Responsible for strategic initiatives aimed at driving profitable customer acquisitions in commercial card for US. Major projects included lead prioritization for large & middle market clients, lead universe expansion, unlocking new channels for cross sells and developing iCMV profitability intel. Team Size - 6

Jul 2014 – Oct 2017 · 3 yrs 3 mos

• Major projects included setting up front end and back end Gaming Controls, identifying and co-creating linkages for Small Business ecosystem, creating Digital Business Index for International markets, developing GBM model for call prioritization in dialogic channels, Small Business Owner Identification predictive model and deterministic rules for US market.