Dec 2021 – Mar 2024 · 2 yrs 3 mos · Bangalore Urban, Karnataka, India

• Ayu Health is on a mission to revolutionize healthcare accessibility and delivery through innovative technology solutions. At the core of Ayu Health's mission is the belief that everyone, regardless of their background or circumstances, deserves access to quality healthcare. With this ethos driving their endeavors, Ayu Health is committed to breaking down barriers to healthcare access and ensuring that individuals receive the care they need when they need it.
• I am leading the development of a B2C app, prioritizing user engagement and interactions.
• Launched "Health Vitals" for 15% boost in Daily Active Users
• Introduced personalized recommendations for 10% increase in IPD conversion rates
• Piloted medicine delivery feature with 500+ orders in a week
• Introduced "Health Shorts" for 10% improved user retention
• Achieved 2% uptick in CTR from 0.5% with push notification and WhatsApp campaigns.

Jun 2021 – Oct 2021 · 4 mos

• Identified the relevant food delivery user cohorts to send notifications
• leading to an uplift of CTR from 0.8% to 5%
• Worked on improving the Refer and Earn feature of the app thereby increasing the daily installs by 25%
• Creating reports and funnels to track the resurrection and referral program impact

Feb 2020 – Jun 2021 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Built out the data and reporting infrastructure from the ground up using Excel and Google Sheets to
• provide insights into product, marketing funnel, and business KPIs.
• Used Google Analytics to track metrics like Session Duration, Bounce Rate, and Active Users.
• Created user persona and user journey outlining our ideal customer’s goals, pain points, behavior, and
• demographic information.
• Created Chat bot using Typeform to boost customer registration (went up by 10% ).
• Worked closely with the CPO to understand product vision and roadmap.
• Led a team of two market research interns to drive new product features.
• Created Charts and Graphs to present recruiting metrics.
• Content Creation and running email marketing campaigns for Growth purposes.
• Created HR Dashboard using Excel to meet Recruitment team needs.
• Created a Sales funnel using Excel for the Search and leadership team.
• Adhoc Client page creation using Postman to ease client onboarding.

Feb 2019 – Sep 2019 · 7 mos · Gurgaon, India

• Worked on heat maps to filter out active and inactive professionals in order to reduce BCE(from 20% to 8%).
• Worked with the supply team Identifying deficit supply hubs.
• Worked on reducing the churn ratio and increasing the supply base for cities.
• Measured Customer Experience and predicted Business Growth ( NPS).
• Worked with a clear value proposition and Charted out customer behavior and request pattern.
• Professional acquisition and redesigning business operations in the production of services.

May 2018 – Jul 2018 · 2 mos

• Customer Communication.
• Network Management and Planning.
• Design and Building Cost Effective Network.

Jul 2017 – May 2018 · 10 mos

• I was the joint secretary theatre at the Jyc literary wing which is the literary club of our college. I undertook many activities like debate , declamation ,elocution, group discussion etc. I hold an expertise in public speaking and groom others to be the same.

Jul 2016 – Jun 2017 · 11 mos

• Managed various budding writers and guided them with their content and work layout, proof read each article and kept the management informed about the ongoing activities.

Jul 2015 – Jun 2016 · 11 mos

• Interviewed many faculties and higher authorities and formulated an article expressing their views on the subject talked upon. Authored the construction process of Lake and the new Building constructed in our college.