Apr 2019 – Dec 2020 · 1 yr 8 mos · New Delhi Area, India

• 1. Social Media Management
• 2. Online Reputation Management (ORM)
• 3. Website Blogs (Wordpress)
• 4. Newsletters
• 5. Internal & External mailers
• 6. Video shoots for marketing
• 7. YouTube channel optimization
• 8. SMS scripts, Video shoots scripting

Sep 2018 – Jan 2019 · 4 mos · New Delhi Area, India

Sep 2017 – Sep 2018 · 1 yr · Gurgaon, Haryana, India

• Handled new content planning and editing (including language review and applying the style aspects as per the specifications)
• Independently handled blogs on WordPress (writing, editing and publishing) for Small Businesses like Real Estate, Dental, Restaurants etc., Enterprise Companies, Marketing Agencies and Resellers
• Developed content for Customer Success Stories, Internal Communications, Landing Pages, Marketing and Communications collaterals, Digital Content, White papers, E-Books, Product Marketing material etc.

May 2015 – Sep 2017 · 2 yrs 4 mos · Gurgaon, India

• Enriching the customer experience on the product landing page by creating relevant content
• Improving the Organic Search of Snapdeal through SEO optimized content and tracking the impact
• Maintained trackers of all the products that have been shared with the agencies & prepared reports based on these trackers
• Developed detailed process workflows with External Agencies and Internal teams
• Gathered information from categories for technical specifications tables & highlights that are visible on the PDPs

Sep 2014 – May 2015 · 8 mos · Gurgaon, India

• Managed a team of 5 content writers/editors and coordinating with them for excellent output
• Allocated work to the Content Team
• Developed & Edited press releases, blogs, SEO articles, websites, and digital content
• Developed Buying Guides for Electronics, Home & Fashion categories
• Handled new content planning and editing (including language review and applying the style aspects as per the specification)
• Visualized graphics/ images with the graphic designer
• Maintained dashboards and trackers for each activity of the Content Team
• Managed the functions of policy decisions, work allocation, task delegation and prioritization of the Content Team
• Conducted analysis of team performance to ensure goals and performance levels are met and maintained
• Prepared team members scores on quarterly basis for performance management and appraisal of the Content Team Members
• Empowering team, setting the right expectation for the team in line with the organization and project goals
• Managed day to day activities of the Content Writers and Editors and prepared feedback reports accordingly

May 2013 – Sep 2014 · 1 yr 4 mos · Gurgaon, India

• Created & edited content for Tripster travel brands i.e. Globester(U.S. & Canada), Ezeefares (U.S. & Canada) and Skykash (U.S. & Canada)
• Created & edited content for Technical Support brands i.e. Fixmypcee(U.S.) &iPCHelpdesk (U.S.)
• Created and actively maintain the blog page while also editing, writing, and researching topics for publication
• Develop relevant digital content to attract readers
• Promote blog posts through social media outlets including Twitter and Facebook
• Write and publish unique landing page content
• Writing articles for SEO following the guidelines provided by the SEO team

May 2010 – May 2013 · 3 yrs · Gurgaon, India

• Content creation & editing of Fareportal travel brands i.e. CheapOair(*ranked no.2 in U.S.), OneTravel, Clubmiles & more
• Writing content for blogs, newsletters and promoting travel brands through SEO-friendly articles
• Active participation in changing the content structure and layout of our brands to enhance brand image and website ranking
• Writing 4000 words daily in U.S./U.K English
• Creating fresh & exclusive content for the websites

Sep 2009 – May 2010 · 8 mos · Noida Area, India

• Scripting & editing stories for the script/promos with creative inputs
• Selection of the best suited visuals according to the script
• Updating events real time via twitter
• Working closely with the graphics team for making precise graphics according to the story/news

Sep 2008 – Sep 2009 · 1 yr · Noida Area, India

• Responsible for writing content for different websites/portals for business solutions.
• Content development for travel portals/websites
• Dexterously worked towards writing product descriptions, brand support material, etc.
• Developed technical, sales pitch and creative content for national and international clients.
• Detailed research work on various Industries like Food Processing, Jewellery, Ready Made Garments, Textiles, Engineering, Handicrafts, Packaging and Pharmaceuticals
• Coordinated with the Project Manager and Creative Director to establish necessary checkpoints in a variety of project workflows.