Sundip Sengupta

Director of Engineering

Kolkata, West Bengal, India20 yrs 10 mos experience

Highly StableAI Enabled

Key Highlights

Proven track record in driving advertisement revenue growth.
Expertise in developing innovative marketing strategies.
Recognized for exceptional performance with multiple awards.

Stackforce AI infers this person is a Marketing and Business Development expert in the Media industry.

Contact

Skills

Core Skills

Marketing ManagementStrategic PlanningSales ManagementBusiness Development

Other Skills

Marketing StrategyMarket ResearchCustomer RelationsSales PlanningBusiness IntelligenceClient RelationsClient AcquisitionEvent ManagementMarketing CampaignsAccount ManagementMarket AnalysisCreativity and InnovationCommunicationCritical ThinkingEmotional Intelligence

About

A seasoned marketer, my core competencies lie in driving growth and fostering customer relationships within diverse fast-paced industries, highlighting my ability to lead and innovate in high-stakes environments. At The Greatest Show On Earth, my role is to deliver innovative marketing strategies that resonate with relevant audiences. In my previous role at Hindustan Times Group, I spearheaded initiatives that significantly grew advertisement revenue, focusing on forging strong relationships with corporate clients and trade partners. My strategic approach to sales planning and keen business intelligence gathering were pivotal in repositioning offerings to maximise market share, earning me multiple recognitions for exceptional performance.

Experience

20 yrs 10 mos

Total Experience

3 yrs 2 mos

Average Tenure

1 yr 8 mos

Current Experience

The greatest show on earth (gsoe)

Director

Sep 2024 – Present · 1 yr 8 mos · Kolkata · Hybrid

Develop marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; and monitoring the competition
Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; and implementing directives
Obtain market share by developing marketing plans and programs for each product and directing promotional support
Maintain relations with customers by organising and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations and seminars.
Provide short-term and long-term market forecasts and reports by directing market research collection, analysis and interpretation of market data

Marketing StrategyMarket ResearchCustomer RelationsMarketing ManagementStrategic Planning

Ht media ltd

3 roles

Assistant General Manager — Marketing

Promoted

Apr 2023 – Sep 2024 · 1 yr 5 mos

Grow and sustain advertisement revenue by focusing on corporate clients and agencies
Actively contribute to develop a strategy for efficient sales planning to achieve the short term and long term objectives
Collate competitive data business intelligence and monitor competitive offerings and give their inputs to help reposition/ redesign/ introduce offerings
Identify new and prospective customers, initiate and develop alternative sources of content to increase business
Track and facilitate the process of credit collections
Selected for Award of Excellence from CEO — Print, for Exceptional Performance in Revenue and Market Share

Sales PlanningBusiness IntelligenceClient RelationsSales ManagementBusiness Development

Senior Marketing Manager

Apr 2021 – Mar 2023 · 1 yr 11 mos

Marketing Manager

Feb 2018 – Mar 2021 · 3 yrs 1 mo

Creocraft ventures pvt ltd

Growth Marketer

Aug 2017 – Feb 2018 · 6 mos · Kolkata Area, India

Client Acquisition and Account Management
Deploy successful marketing campaigns and their implementation from ideation to execution
Consumer Activations and Interactive Marketing
Trade Marketing Programs
Event Management

Client AcquisitionEvent ManagementMarketing CampaignsMarketing Management

Bennett coleman and co. ltd. (times group)

Manager — Response

Dec 2012 – Aug 2017 · 4 yrs 8 mos · Kolkata Area, India

Explore and capture markets for the Response Division of The Times of India Group
Generate and foster business relationships with clients and trade partners
Provide 360 Degree Business Solutions to clients, across all available publicity mediums like Print, Radio, Television, Outdoor Media and Events
Activity-orientation towards Business Development and Relationship Management
Contribute to the breakthrough performance of the region
Selected for Chairman's Award for Exemplary Performance and Impactful Positive Contribution to the Business

Business DevelopmentClient RelationsSales Management

Nokia

Account Manager

Nov 2008 – Dec 2012 · 4 yrs 1 mo · Kolkata Area, India

Develop and manage Customer accounts throughout East India
Allocation of budgets and deployment of manpower
Provide services in the arena of Value Facilitation and Promotions
Interface with clients to ensure adept execution of direction and objectives for optimising Programme productivity

Account ManagementClient RelationsSales Management

Times of india

Manager — Media Solutions

Aug 2007 – Nov 2008 · 1 yr 3 mos · Kolkata Area, India

Project clients in an informative manner using the multiple medium of The Times of India Group
Identify and develop new markets for business development
Understand client needs and translating them into editorial concepts, thus performing the role of image management agency for clients
Innovate and recommend process improvements to increase sales

Business DevelopmentClient RelationsSales Management

Dhl express (india) private limited

Territory Manager

May 2005 – Aug 2007 · 2 yrs 3 mos · Kolkata Area, India

Responsible for managing Export and Import business revenue in Kolkata territory
Leverage sales and business development from corporates and export houses
Provide analytical feedback to all support functions by Competition Monitoring and Trend Analysis
Selected for National Excellence Award for Outstanding Performance in Customer Acquisition and Business Development

Sales ManagementMarket Analysis