Jun 2013 – May 2018 · 4 yrs 11 mos · Banaglore

• KEY RESPONSIBILITIES
• Develops Sales plans and budgets to achieve or exceed the annual sales objectives for the company. Monitor and control the sales budget to ensure optimum utilization of resources in the region
• Generate sales of company products in the region through a team of salesmen in order to achieve or exceed the annual sales targets
• Conduct regular market visits to check route coverage, competitor activity and continuously search for new opportunities in order to increase sales in the region
• Provide distributors and customers in the region with information about new or improved products and services in order to improve sales in the region
• Develop and maintain an efficient distribution network to ensure the comprehensive availability of company’s products and services across the region to achieve or exceed the sales targets
• Establish and ensure that all sales administration procedures relating to the region are properly implemented to support the sales teams in their efforts to accomplish the sales targets
• Co-ordinate and follow up with the Production team to ensure that adequate inventory stock of product is maintained for the Region in order to meet the sales delivery schedules and provide the distributors with superior levels of service and meet the needs of the customer
• Liaise with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in the region in order to provide brand visibility and promote sales in the region
• Develop the necessary Regional Sales Management organisation structure and ensure the right caliber of staffing and appropriate training to meet all job requirements. Provide leadership so that staff are well motivated and engaged to stay and contribute effectively to the organisation
• Skills

Aug 2010 – May 2013 · 2 yrs 9 mos

• Key Responsibilities
• 1. Helping Company to grow in
• P&L of Entire operations.
• 2. Store Operations
• 3. Business development & expansion
• 4. Ensure market share & growth
• 5. Implementation of SOPs
• 6. Team Management
• 7. Drive store profitability.

May 2008 – Jul 2010 · 2 yrs 2 mos

• May'2008
• An Italian Company into the Business of Fresh Fruits as per FMCG model
• Regional Head (South)
• Spearheading regional sales and marketing operations in the states of South Region of India with final responsibility to achieve sales & profitability targets for the state. Help Company to grow is all Verticals,
• Efficiently conduct detailed market survey and feasibility study to analyze the latest market trends and track the competitor's activities thereby provide valuable inputs to streamline the marketing strategies.
• Establish healthy business relations and develop excellent rapport to retain customers and nurture client relationships.
• Involved in conceptualizing, annual planning, implementing and monitoring of winning business strategies to drive growth in business volumes as well as profitability.
• Steer sales, marketing and process operations in the organization. Strategize brand management and development towards better equity and visibility.
• Conduct periodical reviews to ensure that the objectives of the organization are met at every level.
• Key Quantifiable Achievements
• Accredited for setting up the South Region Sales & operations team in a record time of four months.
• Handled large volume of business in traditional & modern trade with profits on regular basis.
• Pioneer in starting up exports of banana & pomegranate from South India.
• Skillfully implemented 1000 acres of Banana for Farming.
• Led and monitored large team of 150 members spread across multi locations & multi roles.

Apr 2007 – Apr 2008 · 1 yr

• The Parle Confi Company
• Regional Sales Manager (April 2007 to April 2008)
• Key Responsibilities:
• Set up an independent network of 200 Distributors with 6 ASM s & 2 BDM s achieving top line & bottom line figure for entire South Zone.
• Handling a commercial team of Commercial manager, Commercial assistant with 6 CFA s in South.
• Exposed to franchisee network.
• Heading 4 States and is Responsible for the Sales in All the Cities in Those States.
• Constantly Evaluating & Harness The Potential Of The Region Based On Market Situation & Information.
• Conducting Business Analysis, Projecting Growth & Expansion of the Company.
• Responsible for the Retail Trade and Institutional Trade for the Entire Region.
• Constantly Reviewing the Business Performance of the Respective States
• Constantly Monitoring & Develop Systems, Processes & Infrastructure which is leading to Superlative Growth.
• Profit Center Head For The south region.
• Providing the Required Training for the Sale Team.

Jan 2006 – Jan 2008 · 2 yrs

Jan 1996 – Apr 2007 · 11 yrs 3 mos

• Key Quantifiable Achievements
• Successfully led and monitored a team of 32 TSI & 2 ASE to achieve primary and secondary sales targets in Goa and Karnataka, of a leading brand of confectionary products.
• Played key role in managing business operations for maintaining robust health of brands in the market through effective coordination with Production Division and monitoring CFAs' and logistics.
• Deftly monitored computerized sales data and generate MIS for all outlets in the States.
• Credited for establishing a distribution network with 128 distributors setting up the entire sales team within the target period of 3 months.
• Successful implemented revised margin to trade channel resulting in saving of Rs 1 crore every year to company.
• Successfully launched 'ORBIT' & 'Boomer', two key products which recorded highest sales in Bangalore compared to other metros in the country.
• Pioneered the super stockiest system to reach small towns with population up to 5000.
• Developed a model for integrating premium business and mass business for sustained profits.
• Strategize brand management and development towards better equity and visibility.

Jan 1992 – Dec 1995 · 3 yrs 11 mos

• Key Responsibilities:
• Led a team of 18 sales executives to achieve preset business targets in Hyderabad and Bangalore for a leading confectionary maker in India.
• Managed overall sales operations for the biscuit confectionery and personal care products division in the assigned territory of Karnataka and Andhra Pradesh.
• Ensured brand presence by developing new strategy for challenged areas and setting up of equitable distribution across biscuits, confectionary and personal care products
• Monitored and coordinated activities of 2 CFAs and 1 Production Unit to streamline supplies and develop new products.
• Initiated cost control measures, trade and conversion schemes, and generated MIS.
• Organized training of Field Officers for new products and trends.
• Achievements and Contributions:
• Spearheaded the initiative to cover rural market for the company in south Karnataka and direct coverage in North Karnataka right up to the Taluka level.
• Initiated and developed new product pack having a better mass appeal for South Karnataka and costal Andhra Pradesh with inputs from marketing team.
• Accurately forecasted demands and initiated actions to ensure adequate supply of the right products and avoid stock out or excessive stock flows.
• Developed a rural market in Karnataka and Andhra Pradesh.
• Set up equitable distribution system for all SKUs.

Jul 1988 – Jan 1992 · 3 yrs 6 mos

• Key Responsibilities:
• Guided a team of 4 Sales Representatives in frontline selling and developing distribution network for a premium brand of personal care products in Madurai and Bangalore.
• Responsible for achieving primary and secondary sales targets.
• Forged long-term relationships with key channel partners and major clients for enhancing business.
• Managed key accounts and increased the share and volume.
• Conducted lead generation activities and achieve set sales and collection targets.
• Appointed and trained sales personnel.

Jul 1988 – Jan 1992 · 3 yrs 6 mos

• Key Quantifiable Achievements
• Led and monitored a team of 4 Sales Representatives in frontline selling and developing distribution network for a premium brand of personal care products in Madurai and Bangalore.
• Appointed 16 Distributors Madurai and 20 in South Katrnataka within one month.
• Awarded as the 'Best Sales Representative of the Year' 1990.