Surabhi Saxena — Co-Founder
Hi, I’m Surabhi Saxena a Freelance Brand Designer and Illustrator. I left 7 years of corporate life (worked with some of today’s leading e-commerce companies) to finally choose what I always wanted to do from the beginning of my career i.e. design and meaningful work. For the last 2.5 years, I’ve been helping FMCG brands share their stories through design. Whether it’s Brand Identity and packaging that stands out on the shelf- A logo people instantly remember- Illustrations that add emotionI love creating designs that feel intentional and work for the brand’s target audience. My time in e-commerce taught me something important: Management, strategy, confidence, planning, execution, and professional communication. And now, I am learning that good design isn’t just about looking pretty, it’s about understanding people: what they trust, what excites them, and what convinces them to buy. That understanding is at the heart of every project I do. 🔹 Brand Identity : Turning business ideas into strong, clear brand identities. 🔹 Packaging & Logo Design : Visuals that attract attention and build trust. 🔹 Illustrations : Adding story, character, and connection. My goal is very clear: To help consumer brands grow and shine, even in crowded markets. If you’re launching or scaling an FMCG brand and want design that truly connects with your audience, I’d love to connect. You can reach me here:Inquiry Form + Portfolio: https://linktr.ee/urabhi.X(Links are in bio) Beyond work, I’m someone who finds joy in the small, beautiful things in life...reading, working out, DIY, cooking, adventure activities, and watching documentaries. Design is my chosen love, but these little joys keep me inspired, grounded, and grateful. Let’s create something beautiful and meaningful together. You can also reach out to me through my DMs.
Stackforce AI infers this person is a Brand Designer specializing in FMCG with a strong e-commerce background.
Location: Bengaluru, Karnataka, India
Experience: 9 yrs 4 mos
Skills
- Branding & Identity
- Illustration
- Graphic Design
- User Experience (ux)
- Packaging Design
- Brand Strategy
- Project Management
- Operations Management
- Program Management
Career Highlights
- Freelance Brand Designer with 2.5 years of experience.
- Expert in creating intentional designs for FMCG brands.
- Strong background in e-commerce management and strategy.
Work Experience
Designs by Surabhi
Freelance Brand Designer (2 yrs)
Peel-Works
Designer & Marketing Manager (9 mos)
Pearl Academy
Graphic Designer (5 mos)
IZFworld
Manager – Sales, Ops & Designing Catalogue (2 mos)
udaan.com
Catalog Lead Process Excellence/Quality Analyst (2 yrs 4 mos)
Lead Seller Experience - Category (2 yrs)
Meesho
Category Specialist (1 yr)
Amazon
Vendor Contact Management (2 yrs 3 mos)
Tesco
Stock & Merchandising (1 yr)
Education
UX/UI Designing at Indian Institute of Technology, Madras
Bachelor's degree at Jyoti Nivas College Autonomous, Bangalore