Sep 2024 – Feb 2026 · 1 yr 5 mos

Sep 2022 – Present · 3 yrs 8 mos

Oct 2021 – Oct 2022 · 1 yr

• Lead the strategy, program management and innovation for all Sale events in Myntra, including the flagship EORS (End of Reason Sale) and festive BFF(Big Fashion Festival)
• Worked with 15+ teams & 50+ stakeholders across the organisation to drive the execution & meticulous tracking of every aspect of big and small sales.
• Introduced several new fashion first IPs (Myntra Fashion Carnival, Myntra Showstoppers, Rewards etc.) that involved user research, planning, execution and tracking
• Collaborated with product and tech as well as category teams to introduce new revenue generating IPs that helped increase pre-sale revenue and shortlisting by XX%
• Lead a team of 4 program managers, who were managing and coordinating several sale events simultaneously.

May 2019 – Nov 2021 · 2 yrs 6 mos

• Lead the Store team of 10+ individuals, shaping the merchandising strategy for the Myntra app as well as helping categories grow.
• Owned the Category Solutions charter,
• leading a diverse team of 9 strategy, fashion, and data analytics professionals, who drive differentiated shopping experiences and special projects across Myntra contributing XX% to platform revenue
• Key Owner of Myntra's New Season Campaign (Autumn-Winter and Spring-Summer) aimed at driving the higher sale of full-priced products by creating differentiated conversations and collaborating with key stakeholders across the organization (Category, Product, Tech, Creative, Marketing, CRM)
• Established and strengthened Myntra's POV across key relevant themes such as Myntra Wedding, Luxury, Sustainability, Gifting, Handloom by owning the project end to end from consumer research, strategy, design thinking to execution and reporting
• Owner of all non discount led and topical content for Myntra platform, created through data-driven strategy, fashion partnerships, and trends, driving high engagement and re-engagement and successfully establishing Myntra as a fashion-forward brand that provides solutions to customers.
• Build category-specific solutions based on consumer insights to enable a better shopping experience on the Myntra App - driving the creation of Experience and Theme Stores, Shopping aides and Collections
• Work with key Brands to help add value to their perception and driving revenue and salience by creating and maintaining focussed stores

Jun 2018 – Sep 2018 · 3 mos · United Kingdom

Nov 2016 – Aug 2017 · 9 mos

Jan 2014 – Oct 2016 · 2 yrs 9 mos

• As an Online Marketing Strategist and Specialist for Smaller and Medium Businesses(SMB’s)for the North American Market, I worked in close collaboration with two Sales Representatives on a 60 client portfolio every quarter. My role entailed designing and executing a Digital Marketing Strategy for these clients, keeping their marketing goals in mind.
• Promoted from Associate to Strategist in the Digital Marketing team in 2016. As an Associate, was also responsible for Account Optimisation: planning and managing budgets and campaigns, optimising spending across channels and geographies, helping drive affiliate and performance based marketing and analysing and reporting on KPIs for clients
• I was also Quality Lead and Trainer for the 100 member quality team, leading a 5 member Vendor Partners Team.
• Some Key Milestones:
• Designed and executed Digital Marketing Strategy for 60 Clients from
• diverse industries in North America, providing strategic and data driven
• Industry Insights and customized solutions, resulting in XXX Million
• Revenue for the Google Business Org in 2016.
• Created and Implemented a ‘Holiday Centric Growth Strategy’,
• analysing YoY seasonal trends across Industry, Peers and Platform, for
• key retail clients during Thanksgiving and Christmas 2015, resulting in
• 50% increase in Sales for clients and 100% revenue increase to Google.
• Founded and led the Quality Team, responsible for auditing suggestions
• sent by the 100-member Global team to Clients, that pushed the quality
• audit rate from 1% to 100% and improved customer feedback.

Jan 2013 – Dec 2013 · 11 mos

• I owned the workflow and designed the process for Ad Reviews for the Spanish and Portuguese (LATAM) markets for policy control to ensure all content was of good quality and completed in a timely fashion.
• I was also appointed the Chief Mentor for the team in 2013. My role involved Restructuring the Mentorship program to smoothly onboard new team member's and Standardising the mentor’s role.
• Some Key Milestones:
• The Spanish and Portuguese (LATAM) markets that I owned, were the first ever in the History of the team for a continuous week, to hit 100% completed reviews of all incoming volume within 24 hours TAT with 100% quality. This lead to great callouts from the team and stakeholders and a higher level of trust and engagement with our LATAM teammates.
• Over the year I mentored 11 New Members in the Ad Reviews team, helping them with their core job, training them on various policies and addressing all their concerns about the team and the culture. This helped these members ramp up quickly and become high contributing members of the team. I received several call outs and peer awards from my Mentee's and Teammates for my efforts in transforming the Mentorship Process.

Jul 2011 – Dec 2012 · 1 yr 5 mos

• My role at the start of my career was to review ad content for quality and accuracy and ensure ad submissions adhered to legal policy (for the US Market) through manual and automated interventions.
• Some Key Milestones:
• Worked across markets establishing a high productivity and quality and consistently meeting and exceeding expectations.
• Received the highly coveted Award for 'Top Contributor To Core Job' for Q4'2012 in our 100+ member team, for excellent quality and high productivity, all while maintaining a good TAT.
• Multitasked to be able to help with various difficult formats and served as a backup for the SEA and India Market for a quarter(Q3, 2012) while still working in the English, US space. I received several call outs and awards from the team for my contributions during this critical phase.

May 2010 – Jul 2010 · 2 mos · Kolkata Area, India

• As team Lead for 7 summer interns chosen over 100 applicants for the CRY (Eastern Region) Planning Team, my team of interns and I Strategized ways to tap volunteers from diverse segments to involve and educate them on child rights.
• Some Key Milestones:
• The team analyzed the Right to Education Act and surveyed Municipal Schools in Bengal. Drafted a paper on conditions of these schools which received large local media coverage.
• Was Editor - In - Chief of the East India ‘Annual CRY Yearbook’ and successfully published it.
• Scripted three documentaries that highlighted situations of ‘Gender Discrimination amongst Children’.
• Prepared a photo documentary on lives of street children who work as vendors in public places.
• Prepared a report on the lives of the Potter community of Kumortuli.