Suraj Bansal

Consultant

Delhi, India9 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

8+ years of experience in strategy consulting.
Advised Fortune 500 clients across multiple industries.
Expertise in market research and competitive intelligence.

Stackforce AI infers this person is a Strategy Consultant with expertise in Market Research and Business Transformation.

Contact

Skills

Core Skills

Market ResearchStrategyConsumer InsightBrand Strategy

Other Skills

Analytical SkillsBrand AwarenessBrand ManagementBusiness InsightsCampaignsCommunicationConsumer BehaviorCross-functional InitiativesCustomer AnalysisEmerging TrendsEnglishInternational TeamsKey Performance IndicatorsLeadershipManagement

About

Suraj Bansal is a strategy and insights consultant with 8+ years of experience helping global organizations drive growth, market entry, and business transformation. He has advised Fortune 500 clients across Pharma, Tech, CPG, Travel, and Agri-business through leadership roles at ZS Associates and Kantar. He brings deep expertise in market research, competitive intelligence, GTM strategy, and customer insights, with a strong track record of shaping C-level decisions and delivering measurable business impact. Suraj combines structured problem solving, data-driven insights, and cross-functional leadership to tackle complex strategic challenges. His background in cloud consulting at TCS further enhances his ability to bridge technology and strategy. Suraj is passionate about helping businesses unlock growth and is open to global opportunities in strategy consulting, insights leadership, and corporate strategy.

Experience

9 yrs 10 mos

Total Experience

2 yrs 5 mos

Average Tenure

5 yrs 1 mo

Current Experience

Zs

Consultant

May 2021 – Present · 5 yrs 1 mo · Gurugram, Haryana, India · Hybrid

● Leading primary research projects, both qualitative and quantitative, while
collaborating with project leadership to define scope and develop strategies for
projects like go-to-market strategy, brand strategy, etc.
● Conducting secondary research using subscribed data sources, as well as open
research, to identify consumer preferences, trends, market and competitor landscape
● Leading a team of 10+ in delivering strategic consumer insights, identifying market
growth opportunities, and partnering with senior stakeholders to enhance brand
strategy for global clients
● Leading comprehensive research using various databases to fulfill diverse requests
such as market analysis, trends assessment, sales estimation, and competitive
intelligence, etc.
● Working with Data Strategy team for advising clients on their data strategy and
leading projects like data landscape mapping
● Social Media Analysis: Utilizing social media listening tools to analyze user
sentiment for patients, HCPs, and generating insights for projects like patient journey
mapping, brand analysis, proof of concept development
● Consumer Behavior: Analyzing consumer behavior using psychological concepts
like cognitive biases, mental models, and using them to guide behavior as per client’s
business objectives
● Competitive Intelligence: Tracking competitors and analyzing their profile,
financials, hiring trends, products, and offerings, to define company’s strategy
● Newsletters: Facilitating regular internal communication to stakeholders through
newsletters, knowledge emails, and other channels to send industry-wide updates
● Tools used: MS Excel and PowerPoint for data analysis and presentation
● Databases used: BrandWatch, D&B Hoovers, ZoomInfo, Gartner, Statista, Skift,
LinkedIn Sales Navigator etc.

Research MethodsPresentationsStrategyMarket AnalysisCross-functional InitiativesProject Planning+16

Kantar

Associate Research Manager

Jun 2019 – May 2021 · 1 yr 11 mos

● Client Servicing Team: Collaborated closely with clients to understand market
research needs, designed and conducted surveys to analyze market
● Type of clients managed: Managed client relationships and day-to-day
administration of client service, coordinating analysis and reporting for research
projects across FMCG, QSR and Consumer Durable sector
● Brand Tracking: Identified market growth opportunities and consumer
needs/perceptions through analysis of consumer data, providing actionable insights
to drive brand growth
● Managed the project lifecycle from inception to delivery, maintaining continuous
communication with clients. Coordinated with operations, scripting, data processing,
and project management teams to ensure timely project delivery within predefined
timelines.
● Type of projects: Led various R&D projects including Product Test, Concept Test,
Eye Tracking, and Brand Health Tracking studies
● Traveled across India to manage product test studies
● Tools used: Excel, PowerPoint, SPSS Survey Reporter, and Bayesian analysis for
day-to-day activities

Brand StrategyResearch MethodsPresentationsStrategyMarket AnalysisCross-functional Initiatives+23

Coho.in

Operations and Business Development Intern

Jun 2018 – Jul 2018 · 1 mo · Delhi/Ncr

Mba ib department of commerce delhi school of economics

Treasurer - Student Body

Apr 2018 – Apr 2019 · 1 yr · Delhi School of Economics

Problem SolvingTeam Leadership

Internshala

Internshala Student Partner 9.0

Mar 2018 – Apr 2018 · 1 mo

Tata consultancy services

Cloud Technical Consultant(SAP Basis)

Aug 2015 – Jun 2017 · 1 yr 10 mos · Greater Ahmedabad Area · On-site

Served as a Cloud Technical Consultant, overseeing the installation and
integration of various Software as a Service (SaaS) solutions on SAP Cloud per
client specifications
● Managed client relationships by facilitating daily communication with clients across
the US, EMEA, and APAC regions, addressing requirements gathering, issue
resolution, and activity tracking meetings
● Functioned as a Single Point of Contact (SPOC) for project deliverables,
collaborating with project leads from diverse locations and supervising a team of 4
Cloud Technical Consultants to ensure project completion
● Process Automation: Reporting redundant tasks in the process to automation team.
Reverse reporting for issues in automation. Successfully reduced delivery SLA to 6
days from previous average of 10 days
● Worked on technologies and languages including SAP Basis, Unix, Sybase, HANA,
and SQL