Suruchi Sharma — Head of Design

As the Social Media Lead APAC at Accenture, I oversee the social media strategy for 10 countries across the region and manage the content and voice for the global C-suite leadership social accounts. With over 14 years of diverse experience in brand and communications, I have a proven record of effectively managing online communications, digital content, and social media for stellar brands in different industries. I specialize in interactive storytelling, social listening, community management, and cross team collaboration. I am passionate about empowering teams with the latest trends and best practices in social media, and leading the learning and development initiatives for the APAC region. I am also responsible for optimizing the editorial strategy for APAC countries to align with global and local business objectives, and driving data-led social media operations that integrate business goals with social content and campaigns. I am agile, self-driven, and meticulous, with a flair for writing and a penchant for excellence. I am always looking forward to challenging roles that can help me grow and learn in the realm of new media.

Stackforce AI infers this person is a Social Media and Communications expert in the B2B sector.

Location: Mumbai, Maharashtra, India

Experience: 16 yrs 7 mos

Skills

Social Media
Team Leadership
Editorial Strategy
Content Strategy
Community Management
Community Engagement
Digital Marketing
Content Development
Public Relations
Media Management
Education
Training

Career Highlights

Over 14 years of experience in brand and communications.
Expert in social media strategy across APAC region.
Proven track record in managing global C-suite social accounts.

Work Experience

Accenture

Global Lead | Social Community Management (1 yr)

Social Media Lead APAC (2 yrs 9 mos)

Global Social Media - Industries, Leadership, Editorial (1 yr)

Social Operations - Creative & Experience (4 yrs 2 mos)

Safmarine

Channel Manager - Social Media Activation and Community (1 yr 2 mos)

Maersk Line

Channel Manager - Social Media Activation and Community (3 yrs 1 mo)

Dr. Batra's Positive Health Clinic Pvt Ltd

Manager-Marketing and Digital Communications (11 mos)

Resultrix

Assistant Manager, Corporate Communication (7 mos)

Syntel

Executive - PR & Marketing (2 yrs 1 mo)

Corporate Voice Weber Shandwick

Senior Account Executive (1 yr 6 mos)

PT Education

Knowledge Executive (1 yr)

Education

PGD AdCoM at EMPI Business School

B.A. (Hons.) at The Maharaja Sayajirao University of Baroda

Suruchi Sharma

Head of Design

Mumbai, Maharashtra, India16 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 14 years of experience in brand and communications.
Expert in social media strategy across APAC region.
Proven track record in managing global C-suite social accounts.

Stackforce AI infers this person is a Social Media and Communications expert in the B2B sector.

Contact

Skills

Core Skills

Social MediaTeam LeadershipEditorial StrategyContent StrategyCommunity ManagementCommunity EngagementDigital MarketingContent DevelopmentPublic RelationsMedia ManagementEducationTraining

Other Skills

High Performance TeamsCampaign StrategiesMarketingBusiness ProcessMarketing OperationsBrand MarketingLeaders socialEditorial planningTraining & DevelopmentCommunicationPresentationsBrand StrategyCross-team CollaborationTeam ManagementPop Culture

About

Experience

16 yrs 7 mos

Total Experience

2 yrs 6 mos

Average Tenure

8 yrs 11 mos

Current Experience

Accenture

4 roles

Global Lead | Social Community Management

Promoted

Jun 2025 – Present · 1 yr

Team LeadershipHigh Performance TeamsCampaign StrategiesMarketingSocial MediaBusiness Process+3

Social Media Lead APAC

Sep 2022 – Jun 2025 · 2 yrs 9 mos

I oversee the social media strategy for 10 countries across APAC. I am also responsible for managing the strategy and content for Accenture's global C-suite leadership social accounts. My main responsibilities include
1. Optimizing the editorial strategy for APAC countries to align with global and local business objectives.
2. Leading the social media learning and development initiatives
3. Work with Analytics team for devising a data led social media operations that integrates business objectives with social content and campaigns
4. Drive collaboration across global social team and cross-country teams in APAC for shared success and aligned business outcomes
I specialize in social content and design, editorial strategy, brand advocacy, leaders social strategy and content, team management, cross team collaboration.

Leaders socialEditorial planningHigh Performance TeamsTraining & DevelopmentCommunicationSocial Media+13

Global Social Media - Industries, Leadership, Editorial

Promoted

Aug 2021 – Aug 2022 · 1 yr

In this role, I was working in 4 different teams on interesting social media pods including industries, global social editorial strategy, leaders social, and APAC social strategy. My key role across these teams was to bring in my expertise on social content, campaigns, creative, and strategy. Here's a highlight of the roles I played during this period:
1. Global Instagram lead - I ran the Accenture Instagram account content, editorial calendar, and strategy
2. Responsible for leading the social voice and content strategy for a C suite Accenture leaders
3. APAC social lead - I continued working across APAC countries to lead the social content and campaigns, editorial planning, and cross team collaboration
4. Industries social - I worked across 4 different industry verticals, contributing to content and social assets development as well as editorial planning
5. Global editorial strategy - as part of the global social editorial team, I worked on content creation and social asset developments for global campaigns

Marketing AnalyticsHigh Performance TeamsCommunicationSocial MediaCampaign StrategiesSocial Media Strategy+9

Social Operations - Creative & Experience

Jun 2017 – Aug 2021 · 4 yrs 2 mos

As part of the global creative and experience team, I was responsible for running Accenture global social accounts. My key role included:
1. Creating social posts and creative for organic social campaigns and daily content
2. Leading and running with the Accenture cultural social editorial calendar
3. Training teams across APAC on the social best practices, empowering them with latest trends on social
4. Social listening and community management for global social accounts
Key skills: Social content, social listening, community management, cross team collaboration, training

High Performance TeamsTraining & DevelopmentCommunicationSocial MediaCampaign StrategiesPresentations+7

Safmarine

Channel Manager - Social Media Activation and Community

Mar 2016 – May 2017 · 1 yr 2 mos · Mumbai

CommunicationCampaign StrategiesInternal and External CommunicationsPresentationsBrand StrategyMarketing Campaigns+3

Maersk line

Channel Manager - Social Media Activation and Community

Apr 2014 – May 2017 · 3 yrs 1 mo · Mumbai Area, India

Maersk Line is the world's largest shipping company with 7,000 seafarers and 25,000 land-based employees at 374 offices across the globe. Maersk Line is part of the Maersk Group, headquartered in Copenhagen. The company's profit for 2014 was $USD 5.2 billion.
As the Global Social Media Community Manager, I am responsible for the day to day management of the social media channels for Maersk Line including creative writing for the posts, audience engagement, building content in coherence with organization's business communication objectives, end to end execution of social media campaigns, social media metrics and insights, calendar management, and networking with local offices and business units within the organization for sourcing dynamic content for the channels.
Hands on experience in expert handling of all the global channels including Facebook (1.1 million fans), Twitter (111K followers), LinkedIn (104K followers), Instagram (32.2K followers), YouTube, Google Plus, Vimeo, and Pinterest.
Key highlights at Maersk Line's social media community management:
Increasing the followers base for LinkedIn by effective communication aligned with organization's business communication goals. The followers base increased by 30% (from 21K to 70K) within the first 3 months of my tenure with Maersk Line. The follower base today stands at 103K.
Driving engagement campaign on the social media channels for the business unit "Used Container Sales" for optimizing visibility, audience engagement with the concept of used containers, and increasing the traffic for the website. Managed the campaign end-to-end including the creative content writing, devising the strategy, activation on the social media channels, and successful implementation.
Re- activation of the dormant Instagram account for Maersk Line and re-establishing the connect with the followers, increasing follower base with active engagement.

CommunicationCampaign StrategiesInternal and External CommunicationsPresentationsBrand StrategyMarketing Campaigns+3

Dr. batra's positive health clinic pvt ltd

Manager-Marketing and Digital Communications

Apr 2013 – Mar 2014 · 11 mos · Nariman Point, Mumbai

Social Media
Collaborated with cross-functional teams to develop communications plans that leverage the digital and social media space.
Responsible for developing content across owned and earned social channels including tweets, status updates, and videos.
Responsible for conceptualizing, managing and leading digital initiatives and campaigns to support the events and important announcements/developments.
Created, managed and grew Dr. Batra’s PHC’s presence across social media channels, including Twitter, Facebook and YouTube
Leveraged measurement tools to provide progress reports and insights, while continually finding ways to improve on those metrics through testing and new initiatives
Online Reputation Management
Monitored/listened to online conversations within the social web about the brand, and competition while reporting key insights and recommendations.
Addressed the problems/complaints associated within the online patient base and developed a working complaint addressing process flow.
Monitored online reviews and blogs. Worked with the SEO teams to work on enhancing the positive links rankings on search engines.
Website design and content
Developed and curated the website content keeping it consistent with the brand’s communication and search engine optimized.
Worked on the website design and aesthetic sense to make it more appeal and interactive for the target consumer base.
Worked on website projects including Dr. Batra’s UK website (http://www.drbatras.co.uk) and revamping the entire corporate website to ensure uniformity in branding and communication across all the websites and micro sites for verticals.

Campaign StrategiesPress ReleasesInternal and External CommunicationsPresentationsChannel StrategyDigital Marketing+1

Resultrix

Assistant Manager, Corporate Communication

Aug 2012 – Mar 2013 · 7 mos · Mumbai

Developed a highly impactful global communication plan to announce Resultrix’s acquisition by Publicis Groupe to get brand visibility in relevant media. The communication plan garnered 100% coverage in target media.
Project Manager for the bloggers outreach program – targeted to get visibility for clients among the bloggers community.
Managed internal communications including company newsletter and corporate blog management.
Initiated the event calendar and industry recognition portfolio. Was successful in bagging 2 industry awards for the company in the tenure of 6 months.
Managed media relations.

Campaign StrategiesPress ReleasesInternal and External CommunicationsPresentationsChannel StrategyDigital Marketing+1

Syntel

Executive - PR & Marketing

Jul 2010 – Aug 2012 · 2 yrs 1 mo · Mumbai Area, India

Conceptualized and spearheaded the India PR Strategy for the organization.
Responsible for the creative conceptualization, positioning, planning, implementation and management of employee centric communications messages and programs.
Part of Syntel social media initiative, responsible for the activation of Facebook and LinkedIn company pages for Syntel starting from a scratch.
Acted as the channel manager for Syntel’s Facebook page.
Part of the editorial team for ‘Connect’, the monthly employee newsletter. Instrumental in coordinating among BU’s for content, content editing, creative inputs for lay out and designing.
Managed the Intranet and the website - editorial content for effective content management.
Supported the Marketing functions across multiple projects on internal and external events.

Press ReleasesInternal and External CommunicationsPresentationsPublic RelationsMedia Management

Corporate voice weber shandwick

Senior Account Executive

Jan 2009 – Jul 2010 · 1 yr 6 mos · Mumbai

Joined one of the top PR agencies in India as a trainee, as part of the On the Job Trainee tenure of my MBA. Having started as a trainee, learned the basics of Public Relations and Media Management at ground level. Within the first 3 months, was held accountable for my first client, a reputed IT solutions company. The next one year brought success in the career path through growth and learning. As I got more responsibilities, I learned how to effectively manage media relations, client servicing, content development, and events. I got a chance to manage a wide range of brands of high repute.
The stint at Corporate Voice | Weber Shandwick also gave me the first exposure to social media management. One of the media clients we worked for was keen on exploring the new media to get more exposure for the brand, and I was given the responsibility to pilot the project being the youngest member of the team. Something that started as an experimental project, ended up becoming up a huge success and was the stepping stone towards the brand becoming huge on social media channels.

Press ReleasesInternal and External CommunicationsPresentationsPublic RelationsMedia Management

Pt education

Knowledge Executive

Jun 2006 – Jun 2007 · 1 yr

Acted as the Verbal Ability faculty at PT Education (renowned training institute for All India level management entrance exams (CAT, XAT, SNAP etc.) Was responsible for teaching English as a language. Other responsibilities included conducting workshops for personality development, vocabulary enhancement, and mentoring of students.

PresentationsTeachingCoachingEducationTraining