Surya RC

CEO

Pune, Maharashtra, India19 yrs 7 mos experience
Highly Stable

Key Highlights

  • 18+ years of experience in Pharma and HealthTech.
  • Proven track record in revenue growth and channel development.
  • Expert in commercial strategy and P&L management.
Stackforce AI infers this person is a seasoned leader in Pharma and HealthTech with a strong focus on B2B e-commerce.

Contact

Skills

Core Skills

Commercial StrategyP&l ManagementOperational ExcellenceStrategic PartnershipsBusiness StrategySupply Chain ManagementSales EnablementBusiness Development

Other Skills

AdaptationAdvanced PricingAnalytical SkillsB2B CommerceBusiness GrowthBusiness Relationship ManagementBusiness-to-Business (B2B)Career ManagementChange ManagementChannel DigitizationCommercial FocusCommunicationCompetitive AnalysisContract NegotiationCross-Functional Leadership

About

Business Leader with 18+ years of experience scaling Pharma, HealthTech & B2B e-commerce businesses across India. I’ve led large regional operations (North & East), built business units from the ground up, and driven sustainable revenue growth in fast-paced, high-ownership environments. My strengths include: • P&L ownership, commercial strategy & unit economics • Building GTM strategies and driving new product launches • Channel development — Distribution, Retail, MT/Institutional, B2B platforms • Team leadership across multi-city operations • Process design, sales execution & problem solving at scale • Strategic partnerships, sourcing, procurement & vendor management I’m execution-driven, comfortable challenging the status quo, and known for taking quick decisions backed by data, ground insights, and business-first thinking. I’m now exploring opportunities in Sales Leadership, Business Management, Growth, Commercial Strategy, and Regional P&L roles across Pharma, HealthTech, FMCG & B2B.

Experience

19 yrs 7 mos
Total Experience
4 yrs 3 mos
Average Tenure
2 yrs 7 mos
Current Experience

Pharmarack

2 roles

Business Head (North & East)

Promoted

Apr 2024Present · 2 yrs 2 mos

  • (Focus: Business Excellence, Revenue Growth Management, SaaS & Channel Partnerships)
  • Commercial Strategy & Revenue Growth: Spearheaded revenue generation across North and East zones, successfully surpassing targets by achieving ₹2.5 Cr in SaaS revenue.
  • Channel Digitization & Compliance: Led the onboarding and billing of 900+ distributors, driving digital adoption within the traditional trade network.
  • Strategic Alliances: Built partnerships with ERP vendors and trade associations to streamline revenue collection and ensure compliance in a complex ecosystem.
  • Operational Excellence: Achieved 17% growth in the network and unlocked a recurring revenue stream of ₹9 Lakhs/Month through network optimization.
  • Tech-Enabled Sales: Devised a strategic framework for field teams to digitize inventory data collection, enhancing supply chain visibility.
  • Cross-Functional Leadership: Collaborated with Data & Analytics teams to architect backend processes for tracking data inflow, ensuring data-driven decision-making.
Commercial StrategyRevenue Growth ManagementChannel DigitizationStrategic AlliancesOperational ExcellenceTech-Enabled Sales+2

Head - Customer Growth

Nov 2023Apr 2024 · 5 mos

StrategyStrategic PartnershipsAdaptationTimelines

Udaan.com

6 roles

Head-Commercial & Sourcing (B&S)

Apr 2023Nov 2023 · 7 mos

Team ManagementPresentation SkillsSales StrategyStrategyContract NegotiationStrategic Partnerships+17

Head Of Commercials & Sales

Jul 2022Apr 2023 · 9 mos

  • I am responsible for driving the commercial piece for Pharma Biz for PAN India.
  • Will be designing the GTM and strategy to develop the biz to the next level in a organic world in B2B e-commerce
  • Responsible for unit economics and P&L
Team ManagementPresentation SkillsSales StrategyStrategyBusiness StrategyPharmaceuticals+8

Head of Sales - MT/IB

Apr 2022Jun 2022 · 2 mos

  • Building B2B Modern Trade/Institutional Channel for udaan.com for pharma category across India.
  • Accountable for P&L of the channel, and working towards bigger goal of unit economics positive.
  • Solving & establishing the right way of SCM for modern trade in Pharma.
Team ManagementPresentation SkillsSales StrategyStrategyBusiness StrategyPharmaceuticals+8

Demand Lead

Jan 2022Mar 2022 · 2 mos

  • Building FMCG/Food along with Pharma
Team ManagementPresentation SkillsSales StrategyStrategyBusiness StrategyPharmaceuticals+7

Head Lead

Sep 2020Oct 2023 · 3 yrs 1 mo

  • (Focus: Supply Chain, Procurement, P&L Ownership, B2B E-commerce)
  • Supply Chain Management: Managed end-to-end supply chain operations for 150+ FMCG and Healthcare companies, ensuring seamless inventory flow across India.
  • Distributor Network Management: Built and sustained a robust network of 50+ active distributors pan-India to ensure pricing consistency and high fill rates.
  • Platform Monetization: Successfully launched and scaled advertising models (sponsored listings, category takeovers), partnering with 20+ major brands for digital promotions.
  • Field Operations Leadership: Led a 70-member Field Operations (FOS) team, executing localized retail strategies to drive customer acquisition and market coverage.
  • Sales Enablement: Designed incentive programs and CRM adoption models that significantly enhanced field productivity and conversion rates.
Supply Chain ManagementDistributor Network ManagementPlatform MonetizationField Operations LeadershipSales Enablement

Demand Lead

Sep 2020Dec 2021 · 1 yr 3 mos

  • Building B2B Pharma Business in Pune @udaan.com
  • Build Pharma Business from the scratch from Sept' 2020, by setting up process, operations, buyer experience. Pharma Business achieved 75 crore business in year 2021.
  • Me along with my team enables the Chemist's owner to use the Internet to the fullest and able to get goods for their daily business…and to grow exponentially…with better margins and profits.
  • We help them empower and help buyers to grow their businesses to new heights.
Team ManagementPresentation SkillsSales StrategyBusiness StrategyPharmaceuticalsAdaptation+6

Novartis

7 roles

Senior Regional Business Manager-CV

Nov 2019Sep 2020 · 10 mos

  • Will be responsible for CV Business for Delhi, Gurugram, Faridabad and some parts of Punjab.
Team ManagementPresentation SkillsSales StrategyBusiness StrategyPharmaceuticalsAnalytical Skills+4

Senior Regional Business Manager-CV

Apr 2018Oct 2019 · 1 yr 6 mos

  • I am responsible for Rest of Maharashtra(excluding Nagpur Area) and Goa for setting and taking the business to the next level for the new business unit-Cardiovascular for the organization, and setting the concept of Chronic Heart Failure(CHF) among all top Cardio's and CP's, with the most promising molecule in CHF.
Team ManagementPresentation SkillsSales StrategyBusiness StrategyPharmaceuticalsAnalytical Skills+3

Area Business Manager-CV

Jan 2017Mar 2018 · 1 yr 2 mos

  • Will be responsible for Rest of Maharashtra and Goa for setting up the new business unit-Cardiovascular for the organization. The most awaited molecule in CHF.
Team ManagementPresentation SkillsPharmaceuticalsAnalytical SkillsTimelinesBusiness Development

Area Business Manager-EB(Bone & Pain)

Feb 2016Dec 2016 · 10 mos

  • Responsible for Revenue Generation and building key engagement with KME of the disease area of the assigned area through implementing and execution of strategy through the 9 people directly reporting of Pune Area, Satara, Sangli & Goa, for the Established Business -Bone & Pain of Novartis.
Team ManagementPharmaceuticalsBusiness Development

Area Business Manager-EB(Bone & Pain)

Feb 2012Jan 2016 · 3 yrs 11 mos

  • Responsible for Mumbai Area & Goa
Team ManagementPharmaceuticalsBusiness Development

Senior Business Manager

Apr 2009Sep 2020 · 11 yrs 5 mos

  • (Focus: Sales Leadership, New Product Launches, Regulated Market Sales)
  • Market Launch Strategy: Led the successful Go-to-Market (GTM) strategy for the Cardiovascular Unit (Vymada) across Maharashtra and Goa, establishing market leadership in a highly competitive category.
  • Key Account Management: Executed high-level engagement strategies with Key Opinion Leaders (KOLs) and influencers to drive brand penetration and advocacy.
  • Team Development: Managed and mentored a high-performing sales team, building frameworks for territory optimization and market intelligence gathering.
  • Performance Excellence: Consistently exceeded sales targets and expanded market share by implementing robust territory management and CRM utilization.
Team ManagementPresentation SkillsSales StrategyBusiness StrategyPharmaceuticalsAnalytical Skills+3

Medical Representative

Apr 2009Jan 2012 · 2 yrs 9 mos

  • Was responsible for revenue generation to the assigned individual territory of the district of Dhanbad, worked as first line sales force for the organisation.
Team ManagementPharmaceuticalsBusiness Development

Cipla

Territory Manager

Aug 2007Mar 2009 · 1 yr 7 mos · Berhampore Area, West Bengal, India

PharmaceuticalsBusiness Development

Kendriya vidyalaya

Teacher

Jul 2006Mar 2007 · 8 mos · Berhampore, West Bengal, India

  • Was teaching subjects like, English & Mathematics for the Primary Section.
PharmaceuticalsBusiness Development

Harmony distributors pvt ltd

Sales Executive

Dec 2004Oct 2005 · 10 mos · Kolkata Area, West Bengal, India

  • Was responsible for the sales of CK Perfumes, CROSS Pens over the representation counter in Shoppers Stop, Elgin Road, Kolkata.

Education

Welingkar Institute of Management

Post-Graduate Diploma in Management — Marketing/Marketing Management

Jan 2017Jan 2019

Calcutta University, Kolkata

Bachelor of Science (B.Sc.) — Biological Sciences

Jan 2002Jan 2005

The Army Public School, Dhaula Kuan, New Delhi

Senior Secondary (10+2)

Jan 1999Jan 2001

University of Calcutta

Bachelor of Science

Welingkar Institute of Management Development & Research

Master of Business Administration

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