Sushant Ajmani

CEO

Bengaluru, Karnataka, India28 yrs 2 mos experience
AI EnabledAI ML Practitioner

Key Highlights

  • 25 years of global leadership experience in product marketing.
  • Founded a multi-million dollar consulting business.
  • Expert in AI productization and go-to-market strategies.
Stackforce AI infers this person is a SaaS and AI product marketing leader with extensive consulting experience.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyProduct ManagementArtificial Intelligence (ai)Product StrategyRelease ManagementEngineering ManagementConsultingStrategic PartnershipsEntrepreneurshipE-commerce ConsultingManagement ConsultingBusiness AnalyticsSolution ImplementationQuality AssuranceCustomer Relationship Management (crm)

Other Skills

GTMSales EnablementOutbound MarketingInbound MarketingAnalytical SkillsPositioning (Marketing)AI GovernanceRetrieval-Augmented Generation (RAG)Rapid PrototypingCustomer EngagementProduct DemonstrationProgram ManagementRelease EngineeringIncident ManagementEngineering Leadership

About

My professional story began in 1999 as an Office Boy (Peon), and has evolved into a global leadership journey culminating as Vice President of Product Marketing at LiftLab. Along the way, I’ve been shaped by remarkable mentors, unwavering resilience, and a deep passion for making a difference. With 25 years of experience across 180+ organizations and 17 countries, I’ve partnered with startups and large enterprises to build, scale, and transform digital products and solutions. My expertise spans product management, marketing, release management, business consulting, and leading analytics/AI teams, and go-to-market activities for Pure-Play Analytics, SaaS, and PaaS enterprises. I excel in turning ambiguity into opportunity, driving zero-to-one execution, aligning cross-functional teams, and delivering high-impact outcomes. As Founder & CEO of ConversionPath, I built a multi-million dollar consulting business from scratch, advising enterprises in North America and Asia-Pacific on eCommerce, digital marketing, and analytics. I have hands-on experience in product design, development, release management, solution prototyping, RFP/RFI response, white paper and case study writing, blogging for corporate audiences, and orchestrating product demos, webinars, and analyst briefings. Despite humble academic beginnings, I am grateful for every opportunity and mentor who helped me grow. My journey is living proof that perseverance, humility, and relentless passion open doors to remarkable achievements. Currently, playing the VP, Product Marketing role with LiftLab, and also a Fractional PMM for non-profit organizations on a limited-hour basis, supporting them on Education and Health social causes. This allows me to embrace my vulnerabilities and aspire to become a better human being.

Experience

28 yrs 2 mos
Total Experience
2 yrs 9 mos
Average Tenure
5 mos
Current Experience

Liftlab

Vice President Product Marketing

Dec 2025Present · 5 mos · Bengaluru, Karnataka, India · Remote

  • As the VP of Product Marketing at LiftLab, I am thrilled to be part of a team that has been redefining marketing measurement since 2020. Our innovative LiftLab Trust Engine combines Marketing Mix Modeling (MMM) with experimental insights, creating a unified econometric framework that enhances clarity and precision in media planning.
  • At LiftLab, we empower marketers to measure the full spectrum of impact—quantifying both short-term performance and long-term brand growth. Our platform provides trusted, data-driven insights that illuminate upper-funnel effectiveness, helping businesses understand the true value of every dollar spent while balancing immediate results with lasting brand development.
GTMSales EnablementOutbound MarketingInbound MarketingAnalytical SkillsProduct Marketing+1

Stealth startup

Fractional Chief Product Officer

Sep 2025Present · 8 mos · Bengaluru, Karnataka, India · Remote

  • With extensive experience in Product Management, Release Management, Presales, and Consulting, I bring strategic product leadership at the intersection of product vision, market positioning, and customer adoption. I have built and scaled products for bespoke solutions businesses, where deep customer understanding and cross-functional collaboration translate complex requirements into market-ready offerings.
  • Core Expertise:
  • ==========
  • I bridge Product, Sales, Engineering, and Presales to sharpen positioning, accelerate time-to-market, and improve win rates. I own the full product lifecycle—from discovery and requirements gathering through launch and adoption—ensuring alignment between customer needs, business objectives, and technical feasibility.
  • My hands-on background includes competitive analysis, persona development, positioning strategy, and translating technical capabilities into clear customer narratives. Having led Analytics and AI initiatives, I combine product strategy with a go-to-market mindset to drive adoption and revenue impact.
  • Background
  • =========
  • I have worked across bespoke solutions environments, digital analytics services, and SaaS initiatives spanning the United States, Europe, and the Asia Pacific. I excel at navigating complex sales cycles, guiding presales teams on positioning, and managing RFIs/RFPs for custom engagements.
  • I built a multi-million-dollar consulting business in digital analytics in partnership with Omniture (now Adobe) and Cardinal Path—giving me firsthand experience with founder challenges and P&L accountability.
  • Metrics-Driven Approach
  • =================
  • I track and optimize key product and commercial metrics: revenue impact, pipeline acceleration, win rates, customer adoption, NPS, retention, CLV, and competitive positioning. Data informs every strategic decision.
Product MarketingPositioning (Marketing)Go-to-Market StrategySales EnablementProduct Management

Course5i

2 roles

Health and well-being

Jan 2025Sep 2025 · 8 mos

  • Taking a health and wellness break has allowed me to pursue my passions, give back to my community, and grow personally and professionally.
  • Since the 10th grade, I have taught part-time to earn extra pocket money. During the COVID pandemic, I shifted my focus entirely to teaching orphaned and underprivileged children in subjects such as English, Science, History, and Computer Literacy. This health and wellness break has given me the golden opportunity to dedicate more time to this mission and positively impact the lives of even more children in my community, as well as in remote parts of UP, MP, Bihar, and Jharkhand.
  • Throughout my professional journey, I have developed a wide range of high-quality content to support Pre-Sales, Sales, GTM, L&D, and Product functions. I have found great fulfillment in seeing how this content has positively influenced our revenue pipeline, boosted lead generation, and, most importantly, empowered our workforce with clarity and direction in their career paths. During my current break, I took on freelance projects to further refine my writing and storytelling abilities. Looking ahead, I am committed to deepening my focus on L&D, content marketing, and storytelling in the years to come.
  • I’m proud to have contributed to initiatives supporting girls’ education, counseling survivors of abuse, and developing inclusive teaching methods for children with special needs.
  • On a personal level, I refined my understanding of health and performance through hands-on learning with elite endurance coaches, sports physiotherapists, and nutritionists, adopting new routines that enhanced my own fitness and mental resilience.
  • Above all, I invested in my family—helping my son prepare for Olympiads, and reconnecting with my parents and spouse. Their unwavering support was instrumental in my renewed sense of purpose and readiness to deliver greater impact in my professional journey

Vice President, Generative AI Products & Strategy

Dec 2023Sep 2025 · 1 yr 9 mos

  • Built and scaled the Generative AI practice at C5i from the ground up, growing it into a 25-member cross-functional team focused on enterprise-grade AI productization.
  • Spearheaded the product strategy and roadmap for a multi-agent, RAG-powered Competitive Intelligence platform on Azure using LangChain and LangGraph frameworks, serving global Life Sciences enterprises.
  • Drove customer discovery and validation loops across Fortune-500 CPG/Healthcare/Tech; framed problem statements, success metrics, and deployability constraints before build.
  • Shipped targeted MVPs for sales enablement, customer service, and CI workflows in Lifesciences; reduced time-to-insight by approximately 35% through retrieval quality tuning, prompt tooling, and workflow instrumentation.
  • Set up a Gen-AI CoE to standardize experimentation and deployment transitions (guardrails, review boards, model cards, data governance touchpoints).
  • Ran over 30 enablement sessions (AI ethics, rapid prototyping, GTM) to align Engineering, DS, Product, Pre-Sales, and L&D; codified reusable proposal narratives and ROI calculators.
  • Partnered with Marketing on ABM and executive briefings; institutionalized reference architectures, demo scripts, and a content system to improve time-to-first-demo and proposal turnaround time.
  • Implemented a lightweight Pre-Sales Ops stack (SharePoint + RAG discovery engine/Copilot) for discovery assets, battle cards, objections, and success metrics.
Artificial Intelligence (AI)AI GovernanceRetrieval-Augmented Generation (RAG)Rapid PrototypingGo-to-Market StrategySolution Implementation+1

Zeta

3 roles

Sr. Director Platform Product Delivery (Tachyon)

Aug 2023Dec 2023 · 4 mos

  • Led end-to-end platform delivery for Zeta’s core card processing engine (Tachyon), overseeing product readiness, reliability, and scalability for large-scale banking deployments.
  • Owned the product delivery roadmap for AURA, the accounting and reconciliation engine underpinning Tachyon—central to HDFC’s PayZapp Credit Card launch.
  • Directed a 45-member cross-functional team of engineers and architects to modernize platform delivery using release automation, observability, and regression intelligence, cutting operational overhead by over 50%.
  • Partnered with Product, Engineering, Release, and Business teams to align technical roadmaps with customer commitments, driving a zero-downtime go-live for one of India’s largest private banks.
  • Introduced scalable best practices for incident response, SLA adherence, and deployment governance, significantly reducing defects and accelerating time-to-market.
  • Acted as a bridge between engineering, compliance, and GTM teams—ensuring regulatory readiness and business alignment across banking clients.
Release ManagementCustomer EngagementProduct DemonstrationProgram ManagementRelease EngineeringProduct Management

Director of Release Engineering

Oct 2022Jul 2023 · 9 mos

Release ManagementCustomer EngagementProduct DemonstrationProgram ManagementRelease EngineeringProduct Management

Director of Engineering

Jul 2021Oct 2022 · 1 yr 3 mos

Incident ManagementEngineering LeadershipEngineering ManagementProduct Management

Course5i

Vice President, Product Strategy & Customer Solutions

Aug 2016Jul 2021 · 4 yrs 11 mos · Mumbai, Maharashtra, India · Hybrid

  • Founded and led the Product Strategy and Solution Consulting function, driving pre-sales, product-market fit, and solution architecture for enterprise clients across Retail, CPG, BFSI, and Media.
  • Conceived, built, and launched Discovery—an award-winning AI-powered Augmented Analytics platform powered by Knowledge Graphs, a Recommendation Engine, and Natural Language Generation, deployed via a microservices architecture on major hyperscalers.
  • Led cross-functional teams through the Zero to One journey for Discovery: from whiteboarding use cases to MVP delivery, early adoption, and industry recognition from Forrester, Gartner, 3AI, and
  • Analytics India Magazine.
  • Partnered with Sales, Marketing, and Account Management on GTM initiatives and ABM campaigns, securing multimillion-dollar wins from clients such as Intel, iHeartMedia, PepsiCo, and Lenovo.
  • Established and scaled the Supply Chain Analytics consulting practice, with PepsiCo as the anchor client—delivering solutions that improved waste management and inventory fill rates using predictive analytics.
  • Acted as a bridge between client CXOs, internal product teams, and engineering stakeholders, influencing both roadmap and deployment planning for high-impact, domain-specific use cases.
ConsultingProduct MarketingContent StrategyGo-to-Market StrategySoftware Solution DevelopmentBusiness Analytics+3

Nabler

Head of Business Consulting & Strategic Partnerships

Jun 2013Jul 2016 · 3 yrs 1 mo · Bangalore, India

  • Led the creation and scaling of three high-impact consulting practices: Google 360 Platform Partnership (SEA Region), Experience Optimization Consulting (North America), and Data-Driven Marketing Solutions for enterprise clients.
  • Incubated and grew a $1.5M P&L within 3 years through value-based consulting, cross-sell strategies, and enterprise client expansion.
  • Served as a solution strategist and pre-sales leader, collaborating with GTM teams to convert marquee clients and position Nabler as a preferred analytics partner.
  • Developed frameworks for CX journey analysis, A/B testing, and data activation strategies, laying early groundwork for product-thinking in experience and analytics optimization.
  • Built C-suite relationships with enterprise clients, enabling tailored analytics solutioning across the Retail and Media sectors.
  • Mentored teams across geographies, fostering a high-impact, insightsled delivery culture.
ConsultingContent StrategyGo-to-Market StrategyStrategic PartnershipsBusiness AnalyticsPresales

Conversionpath

CEO/Digital Practice Lead

Mar 2010Apr 2016 · 6 yrs 1 mo · Greater Delhi Area

  • Conversion Path was an Analytics and e-commerce consulting firm in the SMB sector with an annual revenue of over $2.5 million and a 68% Gross Margin.
  • Consulted over 17+ small eCommerce businesses in North America and Australia with annual revenue between $10mn to $35mn, and was responsible for Revenue Optimization, Supply Chain Cost Optimization, Order Lead Time, and CSAT.
  • Worked with a couple of esteemed Private Equity firms in Germany and London, and assisted them in evaluating the early-to-late stage investment opportunities.
  • Have trained over 2,000 professionals on Adobe and Google Marketing Cloud for 55+ large enterprises (BFSI, Telecom, Retail) across 10+ countries, in collaboration with Adobe, Cardinal Path, and GLG.
Training DeliveryEntrepreneurshipGo-to-Market StrategyE-commerce ConsultingBusiness AnalyticsE-commerce SEO+1

Ebay enterprise (formerly gsi commerce)

Sr. Product Manager - Site Search, Recommendations and BI

Jul 2007Jan 2010 · 2 yrs 6 mos · King of Prussia, PA · On-site

Training DeliveryProduct DemonstrationProduct ManagementE-commerce ConsultingSolution ImplementationBusiness Analytics

Publicis sapient

Manager of Business Consulting - Digital

Nov 2006Jul 2007 · 8 mos · Boston, Massachusetts · On-site

Training DeliveryProduct DemonstrationProduct ManagementE-commerce ConsultingSolution ImplementationBusiness Analytics

Home decor products

Manager of Business Analytics - Digital

Mar 2006Nov 2006 · 8 mos · New Brunswick, New Jersey · On-site

Product MarketingContent StrategyManagement ConsultingBusiness AnalyticsPresales

Hcl technologies

Digital Business Consultant

Feb 2003Mar 2006 · 3 yrs 1 mo · King Of Prussia, Pennsylvania · Hybrid

Solution ImplementationBusiness AnalyticsExtract, Transform, Load (ETL)

Cogniant technologies

Web/Business Analyst - CRM

Aug 2001Feb 2003 · 1 yr 6 mos · Noida, Uttar Pradesh, India · On-site

Quality AssuranceE-commerce ConsultingBusiness AnalyticsExtract, Transform, Load (ETL)

Ca technologies

Quality Analyst - Backup & Recovery

Jun 1999May 2001 · 1 yr 11 mos · Kolkata, West Bengal, India · On-site

Quality AssuranceSoftware TestingCustomer Relationship Management (CRM)

Freelance

Tutor & Software Developer

May 1995May 1999 · 4 yrs · Delhi, India · Hybrid

  • During my school and college years, I undertook diverse freelance projects that laid the foundation for my career in technology and leadership. I developed custom software solutions for local pharmacists, household product distributors, and garment exporters in the Delhi/NCR region—covering domains such as medicine expiry control, inventory management, employee attendance, and product logistics tracking.
  • In parallel, I collaborated with cybercafés and printing presses to provide desktop publishing services, creating marriage cards, obituary notices, and business cards using tools like CorelDRAW and Dreamweaver.
  • Equally rewarding was my experience in teaching C++ to high school students (Grades 11 and 12) at homes and local tuition centers—an opportunity that not only strengthened my technical expertise but also nurtured my passion for knowledge sharing and mentorship.
Quality AssuranceFunctional TestingUser Acceptance TestingRegression Testing

Education

Delhi University

Bachelors

Jan 1997Jan 2000

Rutgers University–New Brunswick

Certificate — Supply Chain Management

Jan 2020Jan 2020

Northwestern University - Kellogg School of Management

Certificate — Product Strategy

Jan 2019Jan 2019

National Institute of Information Technology

DIPLOMA IN SOFTWARE APPLICATIONS

Jan 1997Jan 1999

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