Apr 2025 – Present · 1 yr 2 mos · Gurugram, Haryana, India · On-site

Aug 2023 – Apr 2025 · 1 yr 8 mos · Gurugram, Haryana, India · On-site

• Heading Products @ Gytree, a women’s preventative healthcare platform providing end-to-end services, products, marketplace for health & wellness needs. A sister concern of SheThePeople, Gytree aims to help women eliminate 80% of preventable issues by fixing lifestyle, nutrition & providing the very best with women’s supplements.
• In my current position as a Growth Officer, I have the responsibility of supervising the entire life cycle of our product offerings.

Dec 2022 – Jul 2023 · 7 mos · Gurugram, Haryana, India · On-site

Sep 2021 – Jun 2023 · 1 yr 9 mos

Apr 2021 – Nov 2022 · 1 yr 7 mos

Oct 2019 – Apr 2021 · 1 yr 6 mos

• 1. End to end Strategizing and planning for digital marketing activities
• a. Heading the SEO & SEM Efforts
• i. Content Strategy - Seed Keywords, Keyword Analysis, Intent Mapping, List of Pages, Title and Meta Tags, Writing Suggestions for the new & existing pages, Website Structure
• ii. Website Audit
• iii. Backlinking - Strategizing month on month number of guest posts, and coordinating with the content team
• iv. SEM - Planning month on month optimization and budget allocation
• v. Curating old blogs
• b. Social Media - Strategizing and planning month on month content buckets and campaigns for social media marketing
• c. Emailer Marketing - Strategising the content & coordinating internally for Emailers using ZOHO Campaigns
• 2. Collaborating with external agencies regarding social media posts and engagement
• 3. Amazon SEO - Keyword research and strategy to place for A+ content
• 4. Offline Marketing
• a. Event planning
• b. Managing marketing collaterals
• 5. Competitor analysis for product pricing
• 6. Planning and strategizing month on month marketing budget & targets, both online & offline
• 7. Working directly with the CEO & Founder for branding and visibility
• 8. Designated reporting manager & mentor for marketing executives
• 9. Strategizing on digital activities for the target month on month sales figure
• 10. Handling external agencies
• 11. Branding and PR
• 12. Part of B2C & B2B sales team

Mar 2019 – Oct 2019 · 7 mos · Kolkata, West Bengal, India

Feb 2018 – Feb 2019 · 1 yr · Navi Mumbai, Maharashtra, India

• At Growisto, I have developed various skill-sets such as project management, strategy management, piloting various projects for different clients.
• Strategised key areas such as:
• 1. SEO On-Page Content Strategy
• 2. Google Analytics
• 3. Keyword Analysis and Competitor Analysis
• 4. SEO friendly Website Structure
• 5. Structured Data Analysis
• 6. On Page Optimisation
• I have, as well, performed to elevate the organic searches for various hot players in the market along with various project managers.

Jan 2017 – Feb 2017 · 1 mo · Bengaluru, Karnataka, India

• I had interned, for a month, as a content writer and majorly wrote articles which were SEO rich, articles which primarily focused on motion sensing technology and IoT, optimising the website to make it look user-friendly by various recommendations and providing reports about new products launched by Intugine Technology.

May 2016 – Jun 2016 · 1 mo · Bengaluru, Karnataka, India

• Being in the second year of college, I had undergone rigorous training on ITIL (Information Technology Infrastructure Library) for a month which mostly focused on the basics of various modules such as Incident Management, Product Management, Change Management, Configuration Management.

Mar 2016 – Aug 2016 · 5 mos · Greater Chennai Area

• I had interned in DGZ for six months as a content writer. Below were my responsibilities during the internship:
• 1. Wrote and curated blogs which were travel based
• 2. Was in charge of company's Facebook handle
• 3. Created & curated content for various verticals on Dubai, which included various travel destinations & recent business developments.