Swarnima Shukla

Product Designer

Bengaluru, Karnataka, India5 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

5+ years of user-centric product design experience
Led high-impact design initiatives at Meesho
Expert in e-commerce and ed-tech design solutions

Stackforce AI infers this person is a Product Designer specializing in e-commerce and ed-tech with a strong focus on user experience.

Contact

swarnima.shukla@getethos.com LinkedIn

Skills

Core Skills

User Experience (ux)Product Design

Other Skills

Adobe IllustratorAdobe PhotoshopAdobe XDAttention to DetailBalsamiqCascading Style Sheets (CSS)CommunicationConsumer ProductsDesignDesign ManagementFigma (Software)Framework DesignFront-End DevelopmentHTML5InVision

About

I’m a Product Designer with 5+ years of experience building user-centric, scalable experiences across e-commerce and ed-tech — currently working on high-impact discovery initiatives at Meesho. I enjoy solving complex UX problems, working with cross-functional teams, and finding that sweet spot between user empathy and product strategy. Whether it’s building frameworks, prototyping, or running workshops — I care about the "why" just as much as the "how." Always happy to talk about e-commerce intitiatives, product thinking, or how to scale design in fast-moving environments. 🌐 https://swarnimashukla.live/

Experience

5 yrs 7 mos

Total Experience

1 yr 10 mos

Average Tenure

3 yrs 11 mos

Current Experience

Meesho

2 roles

Product Designer 2

Aug 2024 – Present · 1 yr 10 mos

Currently designing for Meesho Mall, Gold, and Speed PODs while maintaining the Post-order experience framework adherence and creating content for Brand perception KR (Design team's branding initiative).
🛍️ B2C, Customer App (Android & iOS)
Meesho Mall: Led VSKU-level selection for Meesho Mall, using ChatGPT and Claude to accelerate framework definition, cross-category scalability, and user concept testing.
Speed(Fast delivery initiative): Worked on awareness and discovery initiatives; improved user comprehension and speed promise, leading to orders/views uplift.
Post Order experience: Redesigned Order listing and order details flows for users to build trust and transparency that reduced support calls by 30% and order cancellations by 50bps.
Post Order framework: Defined cross-POD guidelines for customer cerntric experiments to ensure primary JTBDs are not compromised for Order Listing and Details page while exploring new verticals
🤵🏻‍♀️ Extras
Creating content and managing Instagram handle of Meesho's design team to ensure the visibility of work, culture, and people across the design industry.
Organized "Config WatchParty 2025" for the design team that helped in gaining insights and latest updates from the design community.

Framework DesignUser Experience (UX)User ResearchPrototypingUsability TestingProduct Design

Product Designer

Jun 2022 – Jul 2024 · 2 yrs 1 mo

💸 B2B, Seller Dashboard (Desktop & Mweb)
Price recommendation: Redesigned Price recommendation for 18 Lakh+ sellers, driving 7% uplift in order contribution by aligning design with seller behaviour insights.
Smart Pricing: Designed smart pricing to automate price updates by building seller trust with a 45% feature adoption in the first phase of launch.
🛍️ B2C, Customer App (Android & iOS)
Live Video Shopping: Drove 0-1 initiative to achieve PMF, facilitated strategy workshop with leadership to define 10x bets across 180 Mn+ users
🤵🏻‍♀️ Extras
Authored a guide on bias-free user research and usability testing (https://www.meesho.io/blog/usability-testing-101-how-we-tap-user-insights-to-refine-our-products)

User Experience (UX)Product ManagementUser ResearchPrototypingDesign ManagementProduct Design

Internshala

Product Designer

Feb 2021 – Jun 2022 · 1 yr 4 mos · Gurugram, Haryana, India · Hybrid

Internshala is India's #1 Ed-Tech platform for fresher jobs, internships and courses with 20Mn+ active users.
(https://internshala.com/)
💼 Work and responsibilities :
Designed for recruitment product (Web platform used by recruiters/employers to hire interns/freshers).
Collaborated with stakeholders to deliver impactful designs for Internshala Student Partners(https://isp.internshala.com/) that helped reduce website bounce rate by 22%.
Worked on 4-month long Internship day campaign, designed Landing pages, ranking posters, mailers and certification for 2100+ participating colleges.
Designed for multiple branding campaigns including themes for summer/winter internships, volunteering programs, and Premium subscription plans for employers.

User Experience (UX)Web DesignUser ResearchPrototypingProduct Design

Ripple design

UX / UI Designer

Oct 2020 – Feb 2021 · 4 mos · Hyderabad, Telangana, India

Ripple Design is a full-service digital product design Agency which helps software and digital product companies design, build and grow their digital products.
https://www.rippledesign.co/
💼 Work and responsibilities:
Collaborated with design team to create user flow, low fidelity / high fidelity designs and discussed KPI’s with clients and developers to provide required solution.
Performed Competitor Analysis, Heuristic evaluations and market research to understand product and meet client's requirement with competitive solutions.

User Experience (UX)Web DesignPrototypingProduct Design