Jan 2022 – Dec 2022 · 11 mos · Pune, Maharashtra, India

• Engineering manager for the E-Commerce Platform.
• ● Started the E-Commerce team from scratch and was involved in designing and implementation of the E-Commerce platform for Health & Wellness products.
• ● Involved in defining the requirements, mentoring, guiding the team and sprint planning with effective collaboration.
• ● Refactored lower level design resulting in reduced api calls to fetch data in frontend by 96% in home page and more than 50% in the category pages
• ● Driven SEO best practices for the E-Commerce web-app improving the SEO score from 32% to 87%

Mar 2021 – Jan 2022 · 10 mos · Pune, Maharashtra, India

• Served as CTO and tech owner for Novolytics right from inception. The company has wide array of products focussed around Sound Processing and Audio Analytics. Created the entire platform for the flagship product which is an Audio based Diagnostic Engine (codename Hark).
• My responsibilities included, but not limited to, research in the digital audio/signal processing, hiring right talent for strengthening the technical team, providing guidance to the developers and orchestrating the entire software development life cycle right from conceptualization and design to development and delivery.

Mar 2020 – Mar 2021 · 1 yr

• Created the platform for marketplaces on Shopify to seamlessly integrate the Yellow Messenger chat bots on their various channels
• Created a marketplace for different chatbot and their components on Yellow Messenger's Saas platform.

Jan 2019 – Mar 2020 · 1 yr 2 mos

• Handling multiple projects in the MarTech division in CDP, MDP, CRM and App development.
• Mentoring and managing 20+ developers in the team, handling their weekly and daily tasks.
• Discussing the project requirements from the client and creating user stories, tasks and subtasks.
• Planning the sprint with user stories' effort estimation and sprint management. Discussion on the prioritized tasks with the client and ensuring timely and bug free releases.

Mar 2018 – Dec 2018 · 9 mos

• Client specific projects directed at creating a marketing data warehouse to store their ad-campaign’s and organic media channel’s data for better planning of the marketing strategy
• Created system architecture designs to serve the business objectives involving data ingestion, storage and analysis techniques.
• Worked on analyzing client’s business strategy and defining the technical requirements to achieve their business goals
• Preparing scope of work, roadmap and milestones deliverables for the project along with leading the team to achieve the periodic goals

Sep 2016 – Feb 2018 · 1 yr 5 mos

• Tech Lead and product owner of offsite marketplace platform, which is a self served platform designed to onboard marketplace sellers, run and optimize their ad campaigns on major marketing channels(Google Adwords, Facebook Ads) and allowing the sellers to view the reports on the ad campaigns
• Created architecture of the entire platform from scratch right from the design and orchestration to implementation of the project.
• Scaled the platfrom to handle the load of 1000+ sellers mostly from South East Asian marketplaces.
• Worked closely with CEO and CTO in laying out the product base and periodic changes as per requirement

Jan 2016 – Aug 2016 · 7 mos

• Lead one of the internal teams handling the vendor communication APIs for managing ad Campaigns and managed the platform which was used by all of the LoB teams for vendor communications.
• Scaled the platform for executing the ad campaigns for over 10K+ clients.
• Managing a team of 7 developers including rotational oncall.

Mar 2014 – Dec 2015 · 1 yr 9 mos

• Senior Engineer mentoring the team members and contribute in the design and architecture of the project.
• Involved in designing as well as development of systems and interfaces to create and optimize ad campaigns using technology for the small and medium businesses across different ad channels.
• Lead a project for mobile application to manage leads for a business. Designed the architecture of the entire system and worked on the backend systems/APIs for the same
• Experience of automating and easing the task of onboarding and processing 15K+ clients and scaling their performance on these channels.

Jul 2012 – Feb 2014 · 1 yr 7 mos

• Involved in implementation of multple internal projects working in the capacity of individual contributor on both the backend and frontend.
• Major projects worked on were Tag Manager and Optimization framework for ad campaigns across multiple Vendors/Channels.
• Technologies: Ruby, RoR, Java, Javascript