Tanmoy A. — Business Development Executive
I am a results-oriented Marketing Operations specialist with a passion for driving revenue and enhancing efficiency through data-driven strategies. With a strong background in the B2B SaaS segment, my expertise lies in analyzing lead quality, optimizing the customer journey from lead to revenue conversion, and delivering actionable insights to improve campaign performance. Currently, as the Assistant Manager of Marketing Operations at NetCom Learning, I've played a key role in several initiatives that have directly contributed to business growth. I collaborated with cross-functional teams to execute data-driven strategies that increased customer acquisition and lead generation by 20%. I also developed an automated lead quality scoring system for Google PPC, LinkedIn Ads, and Group Posting campaigns, which improved lead quality within just three months. My work also includes enhancing operational efficiency and strategic alignment. I utilized advanced data modeling to streamline large datasets, accelerating decision-making and boosting efficiency by 30%. Additionally, I co-led the creation of a structured lead assignment framework that led to a 20% increase in meeting conversions. I am proficient in tools like Power BI, Google Analytics 4, Microsoft Dynamics 365, and currently learning Marketo, and I have a strong foundation in a wide range of marketing and technical skills, including A/B testing, CRM journey tracking, and digital metrics analysis. As a strong collaborator and mentor, I enjoy aligning teams and providing training on lead evaluation methodologies to improve campaign targeting and conversion rates. I am always seeking to apply my analytical and strategic skills to new challenges and am eager to contribute to an organization that values innovation and growth.
Stackforce AI infers this person is a Marketing Operations specialist in the SaaS industry with a strong focus on data-driven strategies.
Location: Barrackpur-II, West Bengal, India
Experience: 4 yrs 6 mos
Skills
- Marketing Operations
- Data-driven Strategies
- Lead Quality Optimization
- Lead Management
- Marketing Analysis
Career Highlights
- Increased customer acquisition by 20% through data-driven strategies.
- Developed automated lead scoring system improving quality in three months.
- Co-led lead assignment framework boosting meeting conversions by 20%.
Work Experience
NetCom Learning
Assistant Manager-Marketing & Revnue Operations (1 yr 5 mos)
Team Lead-Marketing Analyst (6 mos)
Marketing Analyst (11 mos)
Biva Technologies
Social Media Marketing Intern (1 mo)
DXB APPS - D X Technologies LLC
Web Content Writer (1 yr)
Public Relations Society of India, Kolkata Chapter
Student Member (1 yr)
Education
Master of Arts - MA at Rabindra Bharati University, Kolkata
Bachelor of Arts - BA at University of Calcutta
Higher Secondary at St. Augustine's Day School - India
