Mohamed Niyas A

Digital Marketing Specialist

Riyadh, Saudi Arabia4 yrs 7 mos experience

Key Highlights

Expert in performance marketing and operational efficiency.
Proven track record in scaling operations and enhancing customer satisfaction.
Strong leadership skills demonstrated through diverse team management.

Stackforce AI infers this person is a Marketing and Operations Specialist with expertise in performance marketing and logistics.

Contact

Skills

Core Skills

Marketing StrategyOperations ManagementTeam ManagementPerformance AnalysisPerformance MarketingDigital MarketingLeadershipEvent Management

Other Skills

BiginBusiness ExpansionKey Performance IndicatorsOperational EfficiencyMicrosoft ExcelDatabasesMarket ResearchGoogle AnalyticsGoogle SheetsMeta AdsSkilled Multi-taskerCustomer Relationship Management (CRM)Strategic CommunicationsData AnalysisOperational Analysis

About

Graduating from NIT Calicut as a Computer Science Engineer, I quickly moved beyond building systems that perform. My career spans performance marketing, sales operations, and last-mile logistics -- where I’ve owned everything from lead generation and funnel optimization to multi-city operational execution and SLA performance. I’ve worked at the intersection of growth and delivery -- aligning acquisition with capacity, optimizing CTR and CPL, improving on-time performance, and driving measurable outcomes. My focus is on building scalable systems where strategy, execution, and accountability move together.

Experience

4 yrs 7 mos

Total Experience

Average Tenure

Current Experience

Lulu retail

Senior Digital Marketing Executive

Apr 2026 – Present · 2 mos · Riyadh, Saudi Arabia · On-site

Fcord digital

2 roles

Performance Marketing

Promoted

May 2025 – Oct 2025 · 5 mos · Kochi · Hybrid

Planned and executed Meta (Facebook & Instagram) ad campaigns focused on lead generation and conversions
Optimized campaigns using key metrics such as CTR, CPL, and conversion rates
Conducted audience targeting, A/B testing, and budget optimization
Delivered performance insights and recommendations to improve ROI.

Skilled Multi-taskerData AnalysisMicrosoft ExcelDatabasesMeta AdsMarket Research+4

Social Media Manager

Jun 2024 – May 2025 · 11 mos · Kochi · Hybrid

Managed social media accounts end-to-end including content planning, posting, and engagement
Built monthly content calendars aligned with brand voice and campaign objectives
Monitored performance metrics and optimized content for reach, engagement, and growth
Coordinated with design and marketing teams to ensure consistent brand presence

Skilled Multi-taskerOperational EfficiencyMicrosoft Excel

Chapterone academy

2 roles

Head of Sales Marketing

May 2025 – Apr 2026 · 11 mos · Kochi · Remote

Managed Digital Marketing and sales Ops driving significant improvements in service delivery and customer satisfaction.
Developed and executed strategies for lead generation through Meta Ads, and managed the sales pipeline using Bigin by Zoho, improving funnel visibility and conversion tracking via Zapier.
Collaborated with leadership on growth strategies, forecasting, and resource planning to support operational scalability.
Ensured high-quality onboarding and performance management across regions, contributing to overall business success.

BiginBusiness ExpansionOperations ManagementMarketing StrategyKey Performance IndicatorsOperational Efficiency+7

Sales Operations Manager

Nov 2024 – Apr 2025 · 5 mos · Kochi · Remote

Led daily operations across Europe, USA, and Australia
Scaled tutor operations from 20 to 80+ active instructors while maintaining 95% scheduling accuracy
Designed dashboards to track conversions, tutor performance, and class delivery metrics
Standardized workflows across multiple time zones, reducing manual coordination by 40%
Managed the operations team, ensuring KPI adherence and quality consistency
Improved client satisfaction scores by 25% through operational excellence initiatives

Team ManagementSkilled Multi-taskerKey Performance IndicatorsPerformance AnalysisCustomer Relationship Management (CRM)Strategic Communications+4

Shadowfax

Operations Lead - Last Mile

May 2024 – Mar 2025 · 10 mos · Bengaluru · On-site

Led Last Mile operations for Same Day and Next Day delivery across 30+ clients, enhancing customer satisfaction.
Managed operations for the South team, improving performance and minimizing losses through effective escalation management.
Spearheaded a successful Same Day delivery pilot in Kerala, capturing 70% of client volume and establishing priority partnerships.

KPI ReportingLogical ReasoningAnalytical SkillsProject CoordinationBusiness ExpansionStatistical Data Analysis+18

Students affairs council, nit calicut

General Secretary

Mar 2022 – May 2023 · 1 yr 2 mos · NIT calicut · On-site

Led the initiative to make the campus 24×7 accessible for all students, coordinating with faculty and institute administration to drive policy-level change
Introduced multiple student support and inclusion groups, ensuring equal access, representation, and grievance redressal for minority communities
Acted as the primary liaison between students, faculty, and administration, improving communication flow and operational responsiveness

Event ManagementInterpersonal SkillsMentoringLeadershipTeamworkSkilled Multi-tasker+10

Tathva national institute of technology calicut

Workshop Head

Apr 2021 – Jun 2021 · 2 mos · Kozhikode, Kerala, India

Led end-to-end planning and execution of technical workshops as part of a national-level fest
Managed volunteers, speakers, schedules, and on-ground logistics to ensure quality delivery
Demonstrated leadership by setting execution standards and ensuring accountability across teams

Event ManagementTeamworkAccount ManagementOrganizational LeadershipTeam Leadership

Iste nit calicut

Marketing Executive

Nov 2020 – Jul 2022 · 1 yr 8 mos · Kozhikode, Kerala, India

Led marketing and outreach for technical and academic events across online and offline platforms
Coordinated sponsorships, partnerships, and participant engagement for multi-city and large-scale events
Supported planning, execution, and reporting for events with 10,000+ participants, ensuring smooth delivery and timelines

Event ManagementInterpersonal SkillsNegotiationTeamworkData Analytics