Aug 2023 – Dec 2024 · 1 yr 4 mos · Mumbai, Maharashtra, India · On-site

• Conceptualizing and delivering personalised content for push notifications, WhatsApp, Emails, SMS and more communication channels.
• I work closely with cross-functional teams to craft data-driven and impactful copy for our Customer Relationship Management efforts, ensuring a seamless and effective customer journey.
• Lead the copy for major projects like Zepto Pass and City Expansion for CRM channels.
• Active contribution in ideation of content for social media, BTL and more.

Dec 2021 – Apr 2023 · 1 yr 4 mos · Pune, Maharashtra, India · On-site

• Managed Businesses - Credit Cards | EMI Card | Bajaj Mall | Bills and Payments | Two-wheeler Financing
• Proficiently managed content and digital communication efforts to engage target audiences effectively.
• Demonstrated expertise in cost optimization and resource management, achieving optimal results while minimizing expenses.
• Successfully formed strategic alliances for capability enhancement projects, leveraging external partners' expertise.
• Executed e-commerce marketing strategies to drive online sales and enhance brand visibility.

Apr 2021 – Nov 2021 · 7 mos

• Proficiently executed organic content distribution and lead generation strategies to enhance audience engagement and drive business growth. Demonstrated expertise in implementing sales enablement initiatives through effective content utilization.
• Possessing hands-on experience with various marketing-relevant platforms, including but not limited to:
• Prismic | Webengage/Mailchimp | WordPress | Google Analytics | Typeform | AWS | Tableau/Metabase | GTM | Webflow | Canva | Hotjar | Moz

Jul 2018 – Apr 2021 · 2 yrs 9 mos

• Strategically crafting and producing diverse forms of digital marketing content, encompassing both short and long formats such as blogs, website content, emails, social media copy, video scripts, pitch decks, and more.
• Taking charge of website and blog management, ensuring seamless operation, compelling presentation, and consistent alignment with brand standards.
• Collaborating seamlessly with external agencies and freelance professionals to achieve collective marketing objectives, maintaining effective communication and managing deliverables.

Jul 2017 – Jul 2018 · 1 yr · Nagpur, Maharashtra, India

• Engaged in reporting news across diverse beats, encompassing areas such as culture and crime.
• Attended press conferences to stay abreast of current developments and gather firsthand information.
• Conducted comprehensive interviews for the purpose of crafting insightful articles and conducting research.
• Played a vital role in the organization team for high-profile events like the Times Parliament conducted by TOI.
• Successfully trained and managed a team of interns, fostering their professional development and ensuring their effective contributions.

Mar 2017 – Jun 2017 · 3 mos · Nagpur, Maharashtra, India

• Producing and editing engaging content, adhering to established guidelines and standards.
• Identifying and selecting notable feature artists, aligning with the organization's objectives and target audience.
• Collaborating closely with writers to ensure the creation of high-quality content within specified deadlines.
• Conducting thorough and insightful interviews with artists, capturing their unique perspectives and contributions for engaging articles and features.