Aug 2025 – Oct 2025 · 2 mos · Dublin, County Dublin, Ireland

• After over a decade of leading award-winning initiatives in employee engagement, culture strategy, internal communications, DEI, and brand experience, I’m now seeking a new challenge where I can bring this expertise to a company or consultancy ready to evolve its approach to connecting with its people.
• My career spans founding two companies, driving employee experience in global tech and gaming, and leading hybrid workplace culture programs at scale. From building global recognition frameworks and rolling out Great Place to Work across multiple regions, to shaping DEI roadmaps and designing campaigns that boost pride and belonging — I’ve consistently delivered programs that align people with purpose and culture with strategy.
• I’ve worked cross-functionally across marketing, HR, sustainability, events, and communications. I’ve partnered with leadership teams to shape values-driven workplaces, built community strategies from the ground up, and crafted stories that elevate employer brand from the inside out.
• Now, I’m looking to apply this breadth in a senior culture, brand experience, or employee engagement role — or partner with companies as a consultant to shape future-forward, inclusive, human-centric cultures.
• If your organisation is at an inflexion point — navigating growth, change, or needing a cultural refresh — I bring both strategic thinking and human insight to help move it forward.
• Let’s connect.

Sep 2023 – Jul 2025 · 1 yr 10 mos · Galway, County Galway, Ireland · Hybrid

• At Genesys, I led the global strategy for Workplace Community & Culture—driving initiatives that connected, inspired, and reflected our One Genesys values across every region, office, and time zone.
• I designed and delivered global and regional programmes that fostered belonging, pride, and purpose. From hybrid and on-site flagship events to employee recognition and cultural activations, I created high-impact experiences that elevated connection—wherever work happened.
• My role spanned:
• Cultural programme ownership: Ensured our values came to life globally in ways that reflected local nuance and diverse voices
• Event design & execution: Led immersive all-hands, leadership offsites, and region-specific “moments that matter,” with an eye for impact, storytelling, and inclusion
• Cross-functional collaboration: Partnered with Talent, DEI, CSR, and Sustainability to amplify key initiatives through thoughtful campaigns and meaningful employee engagement
• Sponsorship & brand activation: Managed our Connacht Rugby partnership in collaboration with Brand & Social Media—crafting matchday experiences, creative AMAs, and employee-hosted events that sparked pride and community
• I also managed a global budget with strategic precision, ensuring all efforts scaled with intention while maintaining cultural authenticity.
• Whether collaborating with senior stakeholders or boots-on-the-ground teams, my focus was clear: building a workplace where people felt seen, valued, and connected—and where culture was more than words on a wall, but something employees experienced every day.

Jan 2021 – Sep 2023 · 2 yrs 8 mos · Galway, County Galway, Ireland · Hybrid

• In this role, I partnered with Site Leads and HR teams across Ireland and EMEA to deliver strategic employee engagement, event planning, and culture-building initiatives that enhanced the workplace experience across multiple sites and hybrid teams.
• Key responsibilities and achievements:
• Designed and delivered high-impact internal events including site-wide all-hands, team-building activities, DEI celebrations, CSR initiatives, and volunteer programs—driving participation, connection, and brand pride.
• Localized global engagement programs to reflect regional and cultural nuances, ensuring relevance and resonance across diverse teams.
• Collaborated cross-functionally with Talent, HR, and Communications to align engagement efforts with broader company goals, including recruitment, onboarding, and employee development.
• Built and nurtured strong stakeholder relationships to support program buy-in and long-term impact, leveraging data and feedback to iterate and improve.
• Supported internal communications and change management efforts, ensuring smooth execution of site-wide updates, campaigns, and strategic announcements.
• This role sat at the intersection of internal marketing, employee experience, and community building—blending operational excellence with creative strategy to foster a culture of belonging, recognition, and engagement.

Jul 2020 – Jan 2021 · 6 mos · Galway, County Galway, Ireland

Oct 2017 – Jun 2020 · 2 yrs 8 mos · Galway Metropolitan Area · Hybrid

• Developed and implemented comprehensive frameworks to enhance the employee experience, fostering a supportive and inclusive work environment. This included creating effective methods to measure engagement, such as conducting focus groups, administering surveys, and setting up feedback stations. This helped build an employee-centric culture where feedback was encouraged and valued.
• Led strategic communication initiatives that amplified employee voices, ensuring their viewpoints were heard and integrated into decision-making processes. I conducted thorough reviews of management practices to assess their impact on employee satisfaction, identifying critical areas for improvement and driving continuous optimisation of the employee experience.
• Pioneered proactive strategies to promote holistic well-being, with a strong focus on physical and mental health, contributing to improved overall well-being across the organisation. Additionally, I played a crucial role in enhancing the employer brand, projecting a positive and inclusive image that attracted and retained top-tier talent.

Jul 2016 – Sep 2017 · 1 yr 2 mos · Galway · Hybrid

• I managed the project to establish EMEA offices, working closely with a global internal team. One of my key achievements was leading the setup over six months. This involved coordinating various aspects of the office development to meet the project’s timeline and objectives.
• I played a critical role in managing the official launch of the Galway office in partnership with the IDA, ensuring the event's success. In addition, I implemented a robust Health and Safety program, chairing the Safety Committee, providing Manual Handling training, conducting Workstation Ergonomic assessments, and overseeing fire safety as Chief Fire Warden and Occupational First aid. I enhanced the employee experience by leading the sports and social committee, organising events, managing employee rewards, and fostering community-driven initiatives to create a positive and inclusive work environment.

Feb 2016 – Jul 2016 · 5 mos · Galway · On-site

• I specialised in developing and executing marketing strategies that generated new business opportunities and consistently exceeded targets. I played a key role in event planning, organising meetups and participating in industry events to build a vibrant, engaged community. I also handled public relations, managing media inquiries and executing successful campaigns while building solid relationships with industry journalists. I delivered top-tier support through customer relations and managed feedback channels, leveraging analytics tools like Google Analytics to refine strategies and optimise results.

Sep 2014 – Nov 2014 · 2 mos · NUIG

• Organiser of the first successful Galway Startup Weekend in November 2014 along with John Breslin (NUI Galway Senior Lecturer, boards.ie/adverts.ie Co-Founder, Startup Advisor, ACE Fitness/WestBIC Boards), Mic FitzGerald (OnePageCRM), Michael Campion (NUI Galway) and Paul Killoran (ExOrdo).

Nov 2012 – Jan 2016 · 3 yrs 2 mos · Galway · On-site

• As the founder of Feelsright, I developed a SAAS platform dedicated to rewards, compensation, and recognition. We partnered with companies to boost employee health and wellness initiatives. Our platform is focused on creating a supportive work environment and helping organisations nurture a thriving workforce.
• Our mission was to address the rigidity in the job market by encouraging local communities to engage in diverse projects, thereby injecting flexibility and opportunity into the workforce. We aimed to empower individuals to work smarter, not harder, advocating for a balanced and practical work-life approach prioritising efficiency.
• We also sought to revitalise local communities by fostering knowledge-sharing and collaboration, allowing people to control their work schedules. Our vision was to grant individuals greater flexibility in choosing when and how much they worked, contributing to personal and professional growth. Feelsright received significant recognition throughout this journey, including awards such as the Top 20 Tech Startup to Watch in 2015, the IEDR Optimise Award, and participation in notable programs like the StartX6 Incubator and Microsoft BizSpark.

Jan 2011 – Jun 2012 · 1 yr 5 mos · Galway Metropolitan Area

• I developed and executed a comprehensive social media strategy to increase brand visibility and engagement.I planned and scheduled content using tools like Hootsuite, Buffer, Tweetdeck, and Asana, optimising the management of multiple channels. I also designed and launched tailored campaigns to promote CCW, its events, and its overall brand while contributing to thought leadership through blog posts, articles, and engaging multimedia content like videos and slide shares.
• In addition to managing a vibrant social media community, I monitored performance metrics across platforms, continuously refining strategies based on insights. I also provided training to colleagues, improving their social media skills and advocating for its effective internal use.

Aug 2003 – Jan 2016 · 12 yrs 5 mos · Galway · On-site

• As the founder, I managed and nurtured multiple key accounts, building strong client relationships that drove business growth. I effectively oversaw significant marketing budgets, ensuring the execution of high-impact marketing campaigns that aligned with client goals and maximized ROI.
• I also generated detailed forecasts and reports, providing clients with critical insights and fostering a culture of transparent communication. My role involved optimizing new business development processes to enhance operational efficiency and capitalize on growth opportunities while conducting thorough reviews of financial and budget data to identify potential areas for sales growth.
• In addition to client relations, I facilitated team-building and mentoring sessions, cultivating a collaborative and motivated work environment that boosted productivity. I also contributed as a feature writer for the "Business Brain" segment in the Business Supplement of the Irish Independent, sharing industry insights and business expertise.

Sep 2002 – Sep 2004 · 2 yrs · Baker Street, London

• In this role, I spearheaded collaboration with Watermelon, Marks & Spencer's design and licensing agency, managing negotiations, property selection, deal memos, trend research, and product approvals.
• I conducted trend forecasting through CIU and participated in key trade fairs, such as Petit Bimbo, Tissu Premier, and Premier Vision, to stay ahead of market trends.
• As a project manager, I successfully organized corporate events for client entertainment and internal company-wide functions while managing risk and project timelines using Microsoft Project. I was responsible for ensuring all aspects adhered to critical path deadlines. Additionally, I coordinated communication with newswires, agencies, and media, managing interviews and photo shoots to elevate brand visibility.
• Notable achievements include contributing to the DB07 team, which oversaw the exclusive David Beckham license for M&S. This project earned the LIMA Celebrity/Personality License of the Year award in 2002/2003. I also pioneered the role of M&S licensing liaison, improving communication across Legal, PR/Marketing, agencies, and licensors, significantly enhancing collaboration within the licensing committee. I developed a critical licensing path to streamline processes and mentored an assistant, fostering their professional growth within a structured three-month period.

Oct 2000 – Oct 2001 · 1 yr · London Area, United Kingdom

• In this role, I demonstrated expertise in producing comprehensive technological reports on various subjects, including Wireless, ASP, Data Warehousing, Information and Content Management, B2B, P2P, C2C, Java, FpML, XML, and IT Security. My deep understanding of these topics allowed me to deliver insightful, data-driven analyses to inform business strategies.
• I specialized in crafting bespoke and legacy consultancy reports and contributed expert articles to leading trade publications such as Risk and Risk Magazine.
• As a project manager, I consistently excelled in managing finance-related reports, ensuring flawless execution and on-time delivery. My strong organizational skills and attention to detail helped drive successful outcomes for internal projects and client-facing deliverables.

Jan 2000 – Jan 2000 · 0 mo · Chancery Lane, London

• I managed internet and technological accounts for prominent companies such as 365 Corporation, Dimension Data, Merant, Eyretel, Royal Blue, Sage, QXL.com, Morse, Lastminute.com, Nomura, and Clubhaus. My work involved overseeing these accounts, focusing on delivering exceptional service and ensuring successful outcomes.
• I was responsible for managing financial results and creating presentations for analysts and the London Stock Exchange (LSE), ensuring clear and effective communication of financial performance. Additionally, I served as the primary point of contact for media outlets, photo desks, and newswires, consistently generating positive media coverage and enhancing brand reputation.
• I conducted in-depth financial research, particularly within the TMT (Technology, Media, and Telecommunications) sector, providing valuable insights that supported strategic business decisions.

Jan 1999 – Jan 2000 · 1 yr · Covent Garden, London · On-site

• I led the planning, organization, and promotion of national and international events, ensuring their success and recognition. I conducted detailed client and event delegate feedback analyses, generating comprehensive reports to drive improvements for future events. Additionally, I performed in-depth secondary research and produced well-structured briefing documents for clients and internal teams, supporting informed decision-making.
• I pioneered the development of an in-house handwriting style guide, marketing brochures, and materials, managing their production to ensure consistency and quality. I also produced engaging content for a global trade magazine, online newsletters, and articles while communicating effectively with partners. My role involved ongoing research in staying ahead of industry trends, identifying growth opportunities, and managing national and international press inquiries to protect and enhance the company’s public image.
• Among my key achievements, I collaborated with Managing Director Peter Kindersley to create compelling sales presentations, contributing to business growth. I took responsibility for preparing, editing, and maintaining content for the company’s internet and intranet sites, ensuring accurate and timely updates. I built strong relationships with international marketing teams across India, Australia, America, and Canada, fostering successful global partnerships. Additionally, I contributed to drafting sales and advertising performance reports and monitoring the success of new products and marketing campaigns.

Jan 1998 – Jan 1999 · 1 yr · Bermondsey, London

• I worked on key business client accounts, including well-known brands M&S, BSkyB, Red Square, and Volvic.
• I facilitated effective communication and coordination with national territory branches, ensuring seamless operations and optimal client satisfaction. As a point of contact for national press interactions, I helped enhance brand visibility and foster positive media relations.
• In addition, I demonstrated proficiency in budget and P&L analysis, supporting informed decision-making and contributing to cost-optimization strategies. I also utilized my expertise in creating direct marketing lists using Mediadisk, streamlining targeted marketing campaigns and maximizing the company’s outreach efforts.