Sep 2021 – May 2022 · 8 mos · Doha, Qatar

Jul 2017 – Sep 2019 · 2 yrs 2 mos · Beirut, Lebanon

• The Coffee Haus is a coffee concept that joins the western and eastern love of coffee under one umbrella. While it catered to the Lebanese coffee lovers for some time, it was sadly forced to stop operating for obvious challenges in our beloved Lebanon. The Instagram account, however, remains there to tell a story of a beautiful concept that once made a big buzz. @TheCoffeeHausLebanon

Mar 2014 – May 2022 · 8 yrs 2 mos · Lebanon

• We help Retail & E-Commerce businesses Increase Traffic, Generate Quality Leads & Scale Sales with Digital Marketing.

Jun 2013 – Feb 2014 · 8 mos · MENA

• Reporting to the Vice President of Operations, I was responsible for the Purchasing, Sourcing, and Reorder Buying functions for the company. All while developing strategic partnerships with selected partners that add the most value to the bottom line.
• Job Description:
• Develop, implement, and manage strategic sourcing strategies, objectives, policies, and programs for all product categories, supply categories, and transportation.
• Build solid, mutually-beneficial relationships with all current and future suppliers.
• Ensure that all distribution centers have a sufficient supply of products and services at the lowest possible cost; including the maintenance and distribution of forecasts to vendors.
• Negotiate favorable terms, volume discounts, cost reductions and contracts with suppliers in order to increase GM dollars for the company, all while supporting brand initiatives and upholding company standard of high Quality.
• Hold suppliers accountable to the highest possible service levels with product quality and on-time delivery of the utmost importance.
• Have quarterly vendor compliance review meetings with suppliers.
• Work closely with all internal departments - New Product Sourcing, Sales, Marketing, Finance, Operations, Customer Service, etc. to ensure that supply chain is positioned in concert with the entire organization.
• Build and mentor staff through on-boarding, open communication, training and development opportunities, and performance management processes; build and maintain employee morale and motivation; ensure the team is appropriately staffed with required competency.
• Champion sourcing projects from concept to contract, including vendor selection, term negotiations, and setup.
• Create and manage KPI's tracking cost savings, cost avoidance, and vendor compliance to on-time delivery, PO accuracy, etc.
• Identify opportunities for improvement.

Apr 2010 – Jun 2013 · 3 yrs 2 mos · Doha, Qatar

• Assumed full responsibility in generating the targeted revenues to the company; be that defined as a hard number, growth target, and market share goal. Directed sales team effectiveness and managed functions essential to their productivity; that includes planning, reporting, personnel management, quota management & sales process optimization to ensure company sales goals and objectives are met.
• Key Responsibilities
• Achieving company and department KPI’s & Goals.
• Achieving department targeted quota assigned annually by the CEO.
• Responsible for assigning sales team quotas and ensuring the company financial objectives are optimally allocated to the sales team.
• Accountable for all sales team performance management.
• Provide leadership to the sales team, and counsel to the Retail Director, in implementing sales objectives that appropriately reflect the company business goals.
• Responsible for the optimal deployment of sales personnel & for changing sales roles, assigned clients/projects, in order to maximize sales productivity.
• Provide efficient and accurate sales reports to Retail Director.
• Identify new market potential opportunities.
• Maintain existing business partners and clients always satisfied.
• Generate leads from social events and relations in the market.
• Able to understand the needs of the clients and be able to respond effectively with a plan of how to meet these needs and requirements.
• Liaise with the IT, finance, and logistics departments as appropriate.
• Create a culture of success and ongoing business and goal achievement.
• Fosters company continuous process for improvement.
• Seek ways of improving how the business operates
• Attend fairs and events where appropriate.
• Keep abreast of trends and changes in the business world.
• Carry out sales analysis and present the findings to Retail Director & CEO.

Apr 2008 – Apr 2010 · 2 yrs · Lebanon

• Managed the setup and opening of the first Joue Club Toy Store in Lebanon and took charge of the day to day activities and operations. Managed the sourcing and buying of products, visual presentation and business goals. I was also responsible for hiring, training, merchandising and customer service. Maintaining vendor relationship: purchasing incentives, seasonal, special orders, returns and inventory.
• I managed the business for two years before finalizing a licensing deal with Abou Issa Holding in Qatar that translated in opening a new flagship business there which then translated into a permanent managerial job and I moved to Qatar.
• Achievements:
• Handled the project of setting up the first flagship store (1200 m2 retail space) from scratch.
• Negotiated contracts and supervised contractors’ work.
• Hired and trained the whole work force of more than forty people including junior managers.
• Streamlined supply chain operations.

Mar 2004 – Mar 2008 · 4 yrs · Lebanon

• ADMIC was the mother company handling BHV, Monoprix and Geant (Department Stores, Hypermarkets and Supermarkets) in Lebanon. A business of over 100 Million USD per year across 12 locations.
• Developing new categories within brand along with product mix management
• Profit Loss responsibility.
• Innovation: Develop a clean innovation funnel work with cross-functional teams to deliver on same.
• Trade Marketing: Partner with the Sales team in devising strategic trade initiatives trade-related activities
• Analyzing reviewing market response/requirement and strategizing product plans for accomplishing business goals.
• Monitor market share performance of brand across various markets and implement area specific plans
• Monitoring and analyzing a brand and competitors performance to identify Strengths, Weaknesses, Opportunities, and Threats
• Strong strategic thinking and excellent communication skills enabling you to work across, and engage with, internal and external teams.
• Business planning and analysis for assessment of revenue potential in business opportunities.
• Handled the brand management of the following categories: Toiletries, Sports Equipment and Toys.
• Managed the day-to-day operations in 8 supermarkets and department stores across Lebanon
• Responsible of preparing the yearly Buying Budgets & Turnover Monthly Objectives.
• Identifying trends and preparing purchase schedules and negotiating deals with suppliers.

Feb 2001 – Feb 2004 · 3 yrs · Lebanon

• The very beginning of my career. This job got me my very first trip ti China and opened my eyes to the world of international buying and trade.
• For three years in this position I handled the buying of premium gifts for accounts such as Procter & Gamble, Adidas, Nike and Pepsi.
• Responsibilities
• Analyze the requirements of the merchandise, including preliminary specifications, preferred supplier, and date product is needed.
• Solicit and evaluate proposals for the requested merchandise.
• Report directly with the GM providing support as necessary and requested.
• Investigate and/or interview potential suppliers to determine if they meet the specified requirements.
• Negotiate the lowest possible cost for the merchandise balanced against the optimum quality and schedule needs.
• Implement or helps implement purchase contracts that comply with company and government regulations.
• Assure that the commodity is delivered on schedule, at the negotiated price and meets the quality standards of the company.
• Maintain timely control of orders, amendments, shipping notices and other documents to assure accurate retention of records.
• Regularlyvisit international trade fairs and exhibitions