Tarushee Bhalla

Business Analyst

South Delhi, Delhi, India3 yrs experience

Key Highlights

Expert in data-driven marketing strategies.
Proficient in SQL and Python for data analysis.
Strong background in healthcare analytics and compliance.

Stackforce AI infers this person is a data-driven marketing analyst with a focus on healthcare analytics.

Contact

tarusheeb@gmail.com LinkedIn

Skills

Core Skills

Data AnalysisClient ReportingData RetrievalMachine LearningCompliance Management

Other Skills

Analytical SkillsApplied Machine LearningApplied MathematicsAttention to DetailBERT ClassifierBig DataBusiness InsightsChatGPTClient OnboardingCommunicationCompensation ManagementCompliance AnalysisDashboard MetricsData AnalyticsData Cleaning

About

I blend economic acumen with SQL, Python, statistics, and visualization skills to extract insights. I simplify complex data to optimize marketing campaigns, track KPIs, and provide a clear business overview. Proficient in Excel, I streamline data analysis workflows and automate reporting to enhance efficiency. My goal is to make marketing more data-driven and impactful.

Experience

3 yrs

Total Experience

1 yr

Average Tenure

1 yr

Current Experience

Times internet

Analyst BI

Jun 2025 – Present · 1 yr · Noida, Uttar Pradesh, India · On-site

Cartesian consulting

Analyst

Nov 2024 – Jun 2025 · 7 mos · Mumbai, Maharashtra, India

Cleaned and structured large volumes of transactional and campaign data across brands like Marks & Spencer, U.S. Polo Assn., Ample, and Bose to evaluate marketing effectiveness and customer behaviour across loyalty tiers (Elite, Premier, Club for M&S; Gold, Platinum, Silver for Ample); delivered client-facing reports for M&S covering birthday, anniversary, and monthly campaigns with KPIs such as incremental revenue, open/read rate, conversion rate, average bill value, and lifecycle transaction patterns
Built and presented structured performance decks (monthly, quarterly, yearly) highlighting campaign uplift, transaction frequency, average transaction gaps, and new vs. repeat customer trends; integrated product line-of-business (LOB) insights to showcase bundled sales opportunities
Conducted Net Promoter Score (NPS) analysis using customer feedback to segment promoters, passives, and detractors, driving actionable strategies for Ample and Bose
Developed sales lead evaluation decks focusing on lead quality segmentation (hot, warm, cold, window shoppers) and in-store salesperson performance, enabling data-driven lead conversion strategies for premium product lines

Data AnalysisData CleaningData StructuringClient ReportingKPI TrackingPerformance Decks+2

Imarticus learning

Data Science Intern

Aug 2024 – Nov 2024 · 3 mos · South Delhi, Delhi, India · On-site

Utilized advanced SQL techniques for data retrieval and transformation in developing an interview preparation model, integrated with a BERT classifier transformer and voice technology, enabling 100+ verbal Q&A interactions

SQLData RetrievalData TransformationMachine LearningBERT Classifier

Medtoureasy

Junior Data Analyst Intern

May 2024 – Jun 2024 · 1 mo · Delhi, India

I've finished my apprenticeship programme with MedTourEasy, where I studied uncleaned, unstructured datasets using advanced SQL to implement model algorithms, leading to a 25% improvement
in decision-making speed and operational efficiency, and I worked on projects using machine learning and actively practiced data analysis using statistical tools. The experience of working on the Predict Blood Donation project with the company was both exciting and highly enlightening.

SQLData AnalysisMachine LearningStatistical Tools

Vicna

Human Resources Officer

Dec 2022 – May 2024 · 1 yr 5 mos · MELBOURNE, AUSTRALIA

Led comprehensive data analysis initiatives, employing Excel for evaluation and management of health records, workforce data,
and performance insights
Conducted in-depth analysis of Electronic Health Record (EHR) systems, utilizing data insights to drive strategic staff allocation
and optimize healthcare service delivery
Performed compliance analysis of documentation processes for new joiners, leading training to ensure effective onboarding and
adherence to organizational standards.

Data AnalysisExcelCompliance AnalysisOnboardingCompliance Management