May 2023 – Jun 2024 · 1 yr 1 mo · Brazil · Remote

• Role: Senior UX Researcher and Designer
• At Mobills, I led strategic UX research and design to drive product improvements and increase business impact for a personal finance management platform used by millions.
• Conducted extensive quantitative and qualitative research to define data-driven personas. These were adopted by marketing and product teams, resulting in over 200% increase in ROI for targeted campaigns.
• Analyzed NPS results, historical research, and customer service complaints to identify high-impact usability issues and prioritize “low-hanging fruit” for product optimization.
• Mapped and documented all pages across iOS, Android, and Web platforms, supporting alignment between design, development, and QA teams.
• Designed and ran usability tests to validate feature improvements and enhance user satisfaction.
• Championed a user-centered culture across cross-functional teams, influencing both product vision and tactical design decisions.

Aug 2022 – Sep 2024 · 2 yrs 1 mo

• Reviewing and grading students' research project presentations.

Apr 2022 – Aug 2024 · 2 yrs 4 mos

• Reviewed and graded students' UX Research presentations.
• Mentored students in weekly sessions, helping them with the course material, project work and career information.
• Reviewed students’ exercises and projects.
• Conducted one-time sessions to help students with their questions.
• Hosted office hours to support students

May 2022 – Jul 2022 · 2 mos · Remote · Remote

• Led UX Research such as specialist interviews, competitor analysis, design reviews and user research.
• Mapped information architecture of complex interactions, finding live issues and creating site maps and user flows.

Feb 2022 – Jun 2024 · 2 yrs 4 mos · São Paulo, Brazil

• Role: UX Researcher and Designer
• Led UX Research for multiple clients, including The Open Knowledge Foundation, Sesc and Mapas Culturais.
• Conducted and analyzed results of user tests with multiple methodologies.
• Presented UX findings to stakeholders and clients.
• Designed Information architecture proposals for multiple projects.
• Created UX documentation for future projects.

May 2021 – Present · 5 yrs 1 mo · Remote

• Working as a freelancer for UX Research, UX Design and Information Architecture projects

Sep 2019 – Dec 2020 · 1 yr 3 mos · London, United Kingdom

• Modules and highlights
• Individual Project: Designed and evaluated a high-fidelity prototype of a new web-based tool for home sewing. Users gave 90 points on the SUS UX scale (average score is 68).
• Creativity in Design: Collaborative design of an immersive digital experience simulating interactions between species to promote empathy and demonstrate the impact of decisions in a “Smart city”. Graded High Distinction.
• Evaluating User Interfaces: Conducted a usability evaluation and suggested improvements for makingmusic.org.uk website. Graded Distinction
• Other Modules: Interaction Design, Information Architecture, Inclusive Design, Research Methods, Web Applications Development, Understanding User Interactions
• Overall classification: Merit

Feb 2017 – Sep 2018 · 1 yr 7 mos · São Paulo Area, Brazil

• Worked on the launch of Fashion, Electronics, Computers, Mobile, Videogame, Sports, Home, Kitchen, Home Improvement and Tools, and Office Products categories for the Brazilian website.
• Created wireframes, prototypes, menus, initial content, and merchandising structure to support the future content managers for the new categories.
• Worked with the technical and business teams to understand their needs and the expectations of local and international leaders as well as the technical constraints for each launch.
• Developed complex documents detailing the desired user experience for the new stores and the plan to implement it.
• Conducted meetings with VPs and other international leaders to present and approve the plans before implementation.
• Organized and mediated user testing sessions before launch to test and adjust the new stores’ experience.
• Worked closely with multiple international technical teams and with the teams responsible for category expansions in Australia and Turkey, finding ways to align our processes and make the best use of resources.
• Supervised graphic designers developing the art for each launch.

Jan 2014 – Feb 2017 · 3 yrs 1 mo · São Paulo Area, Brazil

• Part of the launch team for retail in Brazil. Planned the UX, creating wireframes, prototypes, menus, initial content, and merchandising structure for the books store.
• Organized and mediated user testing sessions before launch to test and adjust the new store’s experience.
• Created promotional and seasonal campaign calendars, managing the workflow of design, content creation and customer activation.
• Planned the UX, created wireframes and expected customer experience for landing pages of the seasonal campaigns and events such as Black Friday and Back to School.
• Outbound (Email Marketing) management. Created activation calendar, A/B testing, automated metrics report, customer segments and templates for email programs. Increased in 27% the share of sales through the Email marketing channel.
• Developed “evergreen” merchandise structures and automated content for pages such as Comics Store, textbooks, and foreign language books, increasing 18% the sales of those categories.
• Created automated weekly KPI metrics report using SQL queries.
• Supervised a team of four people, marketing managers and graphic designers, dedicated to the books category.

Nov 2012 – Sep 2013 · 10 mos · Rio de Janeiro Area, Brazil

• Created seasonal campaign calendars, managing the workflow of content creation, promotional landing pages and e-mails.
• Negotiated and managed online media partnerships with price comparison shops, content creators and news portals.
• Managed the participation of the company in Brazil’s largest books fair, "Bienal do livro”, supervising the creation of the interactive kiosk experience, the hiring of the staff and presence in the event.
• Managed a team of marketing managers.

Aug 2011 – Nov 2012 · 1 yr 3 mos · Rio de Janeiro Area, Brazil

• Defined customer communications structure.
• Created engagement and promotional content for Facebook, Twitter, YouTube, and the TV channel blog.
• Worked with CS to develop a specialized social media Customer Support office.

Feb 2011 – Aug 2011 · 6 mos · Rio de Janeiro Area, Brazil

• Managing Sales, Hits and Profitability targets for advertisements at news sites such as UOL, BOL, and MSN.
• Participation in negotiations for the purchase of advertising space.
• Close contact with business teams to create special offers tailored to the users of each portal.
• Daily contact with the account executives of each portal and with the agency that created the graphic assets.

Jul 2008 – Feb 2011 · 2 yrs 7 mos · Rio de Janeiro Area, Brazil

• Creation of promotional and events calendar, customer segments, and e-mail campaigns.
• Increased the share of sales from the promotional e-mails channel from 9% to 12%.
• Close contact with business teams to create special offers tailored to different customer segments.
• Worked with developers for the creation of a tool for quick set-up of promotional emails.

Aug 2007 – Jul 2008 · 11 mos

• Worked with flash animations for e-learn training courses in Portuguese and Spanish.

Jun 2007 – Aug 2007 · 2 mos · Rio de Janeiro Area, Brazil

• Updating of websites and development of material for CVRD, PetSite, Salutar, among others.

Aug 2006 – Dec 2006 · 4 mos · Rio de Janeiro Area, Brazil

• Worked on the creation of Soccer Museum Exhibit at the Maracanã Stadium; producing of virtual scale models and display panels.