May 2018 – May 2018 · 0 mo · Chicago, IL

Sep 2017 – Aug 2024 · 6 yrs 11 mos

Feb 2014 – Feb 2016 · 2 yrs

Sep 2012 – Nov 2013 · 1 yr 2 mos

• Relaunched www.aftercollege.com to move away from traditional search and toward career exploration and discovery to better meet college students needs.
• Repositioned employer products away from transactional job listing-based recruiting and toward on-campus relationship-building recruiting.
• Grew engaged users by 65% month over month and reduced audience churn by 3x.
• Redesigned product email strategy tripling MAU in first quarter.
• Introduced user-centered, hypothesis-driven product development practices.
• Launched content marketing strategy targeting college students (blog.aftercollege.com) and employers (employers.aftercollege.com).

Apr 2012 – Sep 2012 · 5 mos

Oct 2011 – Present · 14 yrs 7 mos · Bend, OR

• I help digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. I emphasize strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making.
• Recent clients include: Allstate, CarMax, CapitalOne, Snagajob, Spotify, among others.

Apr 2009 – Jul 2011 · 2 yrs 3 mos

• Affinity Circles was acquired by Mingle LLC.
• Affinity Circles operates exclusive social networks for over 150 university alumni associations, professional organizations and honor societies, connecting 18 million members.

Sep 2008 – Apr 2009 · 7 mos

• Led an operational turnaround by focusing on core products, implementing new sales and account management processes, growing a key channel partner relationship and reducing operating expenses.
• Extended operating runway from months to sustained profitability.

Nov 2006 – Sep 2008 · 1 yr 10 mos

• Drove product vision, strategy and execution for 2 revenue-generating product lines, including a social networking platform used by Stanford, Johns Hopkins, Purdue and 150+ other organizations and a corporate recruiting solution used by Google, Merrill Lynch, UBS and dozens of other Fortune 500 clients.
• Drove product discovery through client interviews, user research, usability studies and traffic analysis.
• Managed a 4-person team of product managers and an interaction designer.

Jun 2004 – Nov 2006 · 2 yrs 5 mos

• Become.com provides shoppers with product research and price comparison.
• Led design on core product from site launch to 3.5 million monthly unique visitors.
• Drove product discovery through user research, usability studies and site traffic analysis.
• Led design and development of key-performing features from concept to launch: “Suggest as You Type” Search Suggestions, “My Favorites” shopping cart, innovative shop filters including Find by Color and community-based shopping lists.

Jun 1999 – Nov 2003 · 4 yrs 5 mos

• HighWire Press, a division of the Stanford University Libraries, is the online publisher for over 1400 journals, books, reference works and other scholarly publications.
• Lead interaction designer for several Knowledge Environments (i.e. research collaboration communities) for the American Association for the Advancement of Science (AAAS), Oxford University Press and the International Bone and Mineral Society.
• Managed client design projects from concept to launch.
• Drove the design and implementation of several core features that became part of the Knowledge Environment platform including a suite of personalization services (i.e. saved searches, research folders, etc) and an innovative virtual journal that pooled topical articles from multiple publications.
• Implemented a robust template system that allowed diverse Knowledge Environments to maximize shared code while accommodating customizations.