Apr 2011 – May 2013 · 2 yrs 1 mo · Bedminster, NJ

• Develop and execute comprehensive digital marketing plans for AT&T Enterprise Business Solutions including Application Management, Unified Communications, Cloud Services, Voice Services and others. Led the evaluation, recommendation and purchase of a marketing automation platform to improve customer/prospect communications. Responsible for developing lead nurture programs to build relationships with qualified prospects regardless of their timing to buy, with the goal of earning their business when they are ready.
• Develop strategy and execute plans for targeted lead nurture programs focused on increasing customer engagement through the buying cycle and deliver better quality leads to sales. 2012 program results included a lead nurture campaign launched in April that resulted in YTD 47 closed deals and $3M+ in revenue. Program earned a finalist position for the 2012 Eloqua Markie Award.
• Integrated sales tools within Salesforce.com to provide account team with real-time view into customer digital behavior. Included managing the integration and training sales on the use of the tools.
• Developed strategy and managed the integration of social sign-on tools to deliver a streamlined user experience for customers to access gated content.
• Collaborate with product marketing team to deliver valuable content within lead nurture programs, to better communicate AT&T products and services to a target audience.
• Program manage the execution of campaigns through Eloqua E10 marketing automation platform
• Working with a cross-functional team, managed the implementation of the Eloqua marketing automation platform and integration with CRM solution and other 3rd party platforms.

Jul 2009 – Apr 2011 · 1 yr 9 mos

• Executive accountability for all facets of company corporate marketing initiatives. Direct all marketing components both internally and externally with marketing strategies and plans targeting Defense, Homeland Security, Emergency Management, Power/Utilities, and Transportation market segments. Designed and implemented company's first corporate newsletter, print advertisements, SEO and social media strategy. Manage Google Adwords campaign as well as Salesforce.com and Lead Lander online tools for lead generation and tracking. Manage large mix of marketing tactics on a reduced budget.

Jan 2007 – Jan 2009 · 2 yrs

• Developed and executed comprehensive partner marketing plans for clients in the Enterprise and Service Provider market segments. Key contributor to developing, building and executing new worldwide partner marketing program. Responsible for the creation of all new program materials including program brochures, partner directories, program contracts, co-marketing signage, and partner welcome kit.
• Marcom lead for internal and external communications launch plan for rebranding of company name.
• Responsible for communicating and promoting the benefits of partner program internally and externally.
• Managed the development and execution of and co-marketing plans with key Dialogic Americas partners including Microsoft, Avaya, ScanSource International, as well as ISVs.
• Support Distributor partners in developing and implementing marketing programs.
• Launched series of webinars focused on promoting Dialogic Gateway products to the Enterprise market. Responsible for audience acquisition plan, registration, event execution via WebEX, and follow up.

Jan 1995 – Jan 1997 · 2 yrs

• Effective leader responsible for managing a team of eight Telesales representatives. Responsible for fielding all inbound product sales calls, lead qualification, lead ratings, and lead referrals to account managers. Developed a sales training program and was responsible for training new sales hires.
• Developed sales and customer service tools to increase productivity and customer satisfaction.
• Coordinated and facilitated team training sessions to enhance sales product knowledge.
• Motivated sales team to ensure a focus on quality customer service.

Jan 1997 – Jan 2007 · 10 yrs

• Developed strategy/plan for effective execution of telecom product offerings to the Enterprise and Service Provider/TEM market segments. Clearly defined marketing goals, objectives, and target audience messaging via a mix of marketing tactics for overall lead and revenue generation, as well as internal sales communication and launch materials. Flawlessly executed program components stemming from project management, creativity, and relationship building skills. Responsible for sales communications, literature, events, online marketing, tradeshows, multimedia videos.
• Collaborated with sales management to develop a series of road shows focused on generating qualified sales leads. Responsible for audience acquisition, on-site messaging, content, and follow-up.
• Developed marketing campaigns focused on supporting key business units including ATCA-form factor products, SS7 signaling, and host-media processing software. Managed messaging for key events.
• Developed and executed ATCA product launch strategy including press/analyst event at 3GSM, ATCA multimedia products and services CD-Rom, internal and external launch materials.
• Key marcom lead for Intel Annual Summit. Responsible for audience acquisition, post-event promotions, copy development, partner visibility, registration, reporting, onsite material and post-event plan.
• Managed and contributed content for Intel TMC.net sponsored site focused on Host Media Processing.

Jan 1997 – Jan 1999 · 2 yrs

• Developed strategy/plan for effective execution of telecom product offerings to the Enterprise and Service Provider/TEM market segments. Clearly defined marketing goals, objectives, and target audience messaging via a mix of marketing tactics for overall lead and revenue generation, as well as internal sales communication and launch materials. Flawlessly executed program components stemming from project management, creativity, and relationship building skills. Responsible for sales communications, sales literature, advertising campaigns, events, webinars, road shows, online marketing, direct mail, tradeshows, multimedia videos, partner marketing.
• Key marcom lead, responsible for driving all event material for annual worldwide Dialogic customer event including all pre-event promotions, website development, copy development, partner visibility, registration, reporting, onsite material and post-event plan. Consistently achieved/exceeded target goals.
• Managed web seminars to promote products and solutions including the execution of:
• A global, live, 24 hour Webcast generating over 2500 leads (58% new leads).
• Speech seminar series with a 16% response rate, 2,418 leads, and a 46% "show rate".
• Contact center web seminar co-sponsored by partners; 700 leads and a total ROI of $12.5M.