T

Theresa Neil

Co-Founder

San Francisco, California, United States24 yrs 11 mos experience

Key Highlights

  • Founder of Femovate, accelerating women's health innovation.
  • Led 20+ FDA clearances across multiple platforms.
  • Expert in product strategy and user experience design.
Stackforce AI infers this person is a Healthcare and Femtech product strategy expert with extensive design and regulatory experience.

Contact

Skills

Core Skills

Product ManagementUser Experience (ux)Product DesignBusiness StrategyProduct PlanningThought Leadership

Other Skills

Start-up LeadershipStart-up VenturesExperience DesignDesign StrategyProduct DevelopmentWeb ApplicationsProduct ConceptProduct OperationsUser ResearchUsability TestingWireframingUser Interface DesignPrototypingInteraction DesignVisual Design

About

I lead product strategy, design execution, and interim CPO work for healthcare and femtech companies building regulated, high-stakes products. I’m the founder of Femovate, where we invest design capital and strategic support to accelerate women’s health innovation across diagnostics, medical devices, AI, and digital health. Previously, I founded Guidea, a healthcare product design consultancy with a 20-year track record of successful launches across enterprise and startup healthcare. Guidea was acquired in 2025. Across my career, I’ve led or advised on products resulting in 20+ FDA clearances, including multiple clearances for individual platforms. My work spans enterprise and early-stage healthcare, with clients including Amgen, Cigna, Google, Humana, Johnson & Johnson, Novo Nordisk, and hundreds of amazing startups. I’m typically brought in when product decisions affect clinical workflows, regulatory pathways, or the company’s ability to scale responsibly. That includes defining product strategy, product design and development roadmaps, stepping in as interim CPO, and conducting technical and product diligence for investors and boards.

Experience

24 yrs 11 mos
Total Experience
3 yrs 6 mos
Average Tenure
1 yr
Current Experience

Invene

Chief Product Officer

May 2025Present · 1 yr

  • Invene acquired Guidea in May, 2025.
  • Invene helps mid-market and enterprise healthcare companies build AI-driven solutions with measurable P&L impact. The firm specializes in transforming complex software ideas into secure, compliant digital products. Through a phased, R&D-informed approach, Invene helps clients reduce risk, identify high-leverage opportunities, and accelerate from concept to launch.
Product PlanningThought LeadershipWeb ApplicationsProduct ConceptProduct Operations

Incora health

Chief Digital Product Officer

Dec 2024Present · 1 yr 5 mos

  • Fractional Chief Digital Product Officer shaping the customer experience for the Incora Health smart earrings. I lead user research, product strategy, UX, and implementation.
Product DesignExperience DesignDesign StrategyBusiness StrategyProduct Development

Miro

Strategic Product Design Partner

Nov 2022May 2025 · 2 yrs 6 mos

Intel corporation

Product Research & Strategy Partner

Oct 2022Mar 2023 · 5 mos

Femovate

Founder & CEO

Jun 2022Present · 3 yrs 11 mos

  • Femovate fuels innovation with design capital and strategic support for early-stage women’s health startups. By investing $2M in design capital, Femovate has helped launch 30+ products, including 8 FDA cleared solutions, catalyze over $125M in follow-on funding and secure strategic partnerships with Bayer, Abbott and more.
Start-up LeadershipStart-up VenturesProduct ManagementUser Experience (UX)

Walmart

Product Research & Strategy Partner

Jun 2021Dec 2021 · 6 mos

Johnson & johnson

Product Design & Strategy Partner

Mar 2021Mar 2024 · 3 yrs

Mastercard

Product Design & Strategy Partner

Feb 2019Sep 2023 · 4 yrs 7 mos

Ibm

Product Design & Strategy Partner

Feb 2019Jan 2023 · 3 yrs 11 mos

  • Our team created an Enterprise extension of the Carbon Design System to support hundreds of AI Applications for the Cloud & Cognitive Sciences unit. We're also leading and supporting product design and UX research for the flagship offerings: Maximo, ELM, Tririga and Digital Twin https://www.ibm.com/internet-of-things/trending/digital-twin.

Dell technologies

UX Research & Strategy Partner

Nov 2018Mar 2019 · 4 mos

Nestlé purina north america

DesignOps Consultant

Sep 2018Dec 2021 · 3 yrs 3 mos

Brightinsight

Strategic Product Design Partner

Jun 2018May 2025 · 6 yrs 11 mos

  • We've partnered with BrightInsight to drive strategic research and design for patient and health care provider solutions for oncology, diabetes, obesity, and haemophilia.

Humana

Product DesignOps Consultant

Jun 2018Jul 2019 · 1 yr 1 mo

  • We worked closely with the Humana team to create a design language system and corresponding components for creating digital and print assets, as well as a collateral library to house them and govern best practices.

Bloomberg lp

DesignOps Consultant

Jan 2015Feb 2018 · 3 yrs 1 mo · Greater New York City Area

Honeywell security group

UX Consultant (Independent)

Oct 2013Nov 2016 · 3 yrs 1 mo · Austin, TX

  • My team was responsible for the UX design of Lyric v2 for web, iPhone, iPad, Android phones and tablets. The project included initial field research, UX design, prototyping, visual design and asset creation across five platforms. Read more about Lyric v1 here for a taste of what's to come:
  • http://lyric.honeywell.com/ http://www.engadget.com/2014/06/19/honeywell-lyric-hands-on/

Retailmenot, inc.

User Experience Consultant (Independent)

May 2013Jul 2015 · 2 yrs 2 mos · Austin, Texas Area

  • My team and I were responsible for the UX design for the Android phone and tablet applications, mobile web redesign, personalization across platforms.
  • Our lead researcher, Paula Wellings, also mapped the RetailMeNot customer experience using a combination of field research and survey information. This CX informed the design roadmap and let to a series of storyboards like the ones AirBNB created to visualize their customer experience:
  • https://www.sequoiacap.com/grove/posts/ezem/visualizing-the-customer-experience

Ebay

2 roles

User Experience Consultant (Independent)

Apr 2013Sep 2014 · 1 yr 5 mos

  • Lead the design for Mobile self service and the Intranet portal RWD project.

UX Research & Strategy (Consultant)

Mar 2013Nov 2018 · 5 yrs 8 mos

Johns hopkins university

User Experience Consultant (Independent)

Jan 2013Sep 2013 · 8 mos

  • Lead the design for a medical tablet app to be distributed by the non-profit Jhpiego.

Silvercar

User Experience Consultant (Independent)

Aug 2012Mar 2013 · 7 mos · Austin, Texas Area

  • Led the UX design across four platforms, iPhone, Android, Kiosk (iPad), and classic web. Silvercar went live in January, just 6 months after the first user research session. Read the TechCrunch review, A First Look at Silvercar: http://techcrunch.com/2013/01/16/silvercar-first-look/

Balsamiq, llc

User Experience Consultant (Independent)

Oct 2011Mar 2013 · 1 yr 5 mos

  • Created the UXApprentice.com site

At&t advertising solutions

User Experience Consultant (Independent)

Apr 2011Sep 2014 · 3 yrs 5 mos

Johnson & johnson

User Experience Consultant (Independent)

Feb 2011Sep 2011 · 7 mos

  • Provided mobile design strategy for BabyCenter mobile apps, and designed the 5 star My Baby Today iPhone app.
  • http://itunes.apple.com/us/app/my-baby-today/id466847531?mt=8

Cloudera

User Experience Consultant (Independent)

Dec 2010Jan 2016 · 5 yrs 1 mo

  • Led the design effort for the suite of Cloudera applications, including the product design for Cloudera Manager.

Backbase

User Experience Consultant (Independent)

Jul 2010Aug 2016 · 6 yrs 1 mo

  • We have led UX design projects for Backbase's clients including Nordstroms, ReMAX, Nationwide, Morgan Stanley, and Silicon Valley Bank.
  • Collaborated on the design of Backbase's award-winning platforms. Finnovate Best in Show Winner 2014, 2016, 2017.

Adobe systems

User Experience Consultant (Independent)

May 2010Sep 2011 · 1 yr 4 mos

  • Providing design strategy for a series of web, desktop and mobile reference applications.
  • http://designingwebinterfaces.com/flex-4-5-for-apple-ios-google-android-and-blackberry

Pearson

User Experience Consultant (Independent)

Feb 2010Jun 2016 · 6 yrs 4 mos

  • Led the redesign of AIMSweb, a full suite of performance tools for educators.

Public broadcasting service

User Experience Consultant (Independent)

Sep 2009Nov 2009 · 2 mos

Proquest

User Experience Consultant (Independent)

Aug 2009Dec 2009 · 4 mos

University of texas at austin

User Experience Consultant (Independent)

May 2009Jul 2009 · 2 mos

  • Designed the new UT Austin iPhone application

Zenoss

2 roles

User Experience Consultant (Independent)

Nov 2008Jan 2011 · 2 yrs 2 mos

User Experience Consultant (Independent)

Sep 2008Mar 2009 · 6 mos

  • Lead the design for the 2009 Zenoss rewrite.

Paypal

2 roles

User Experience Consultant (Independent)

Mar 2008Jun 2017 · 9 yrs 3 mos

  • Designed the early mobile optimized PayPal site for the first release of the iPhone in 2008, mobile express check out 2011, Send Money partner program 2011, various concept apps for PayPal Innovate conference 2009-2011, mobile app strategy 2010-2011, early mobile wallet research and concepts 2010

User Interface Designer (Independent)

Mar 2008Sep 2008 · 6 mos

  • Asked to design and develop PayPal's iPhone web application (level set evaluation of iPhone Web Applications, wire frames, visual design, development in Dashcode). Collaborated closely with my buddy Scott at Wishingline.
  • Apple reviewed it and gave it a thumbs up.PayPal is currently integrating it. Should be available in Q4 2008.

Otherinbox

User Interface Designer (Independent)

Mar 2008Feb 2010 · 1 yr 11 mos

  • Worked with OtherInbox to improve the user experience of the application- now integrating with Yahoo! mail.

Pros

User Experience Consultant (Independent)

Mar 2008Jan 2009 · 10 mos

  • Providing strategic design direction for enterprise application redesign.

Forbes magazine

User Experience Consultant (Independent)

Dec 2007Jan 2008 · 1 mo

  • Provided a heuristic evaluation of Forbes.com and redesign solutions to improve the user experience of the site. Evaluation conduct at the request of Jim Spanfeller, President and CEO of Forbes.

Move labs

User Experience Consultant (Independent)

Jun 2007Mar 2008 · 9 mos

  • Hired by the president of Move Labs providing strategic design direction for their redesign of Move.com and Realtor.com, as well as a number of ancillary projects like their financial planning tools, Mortgage Search, Welcome Wagon and Realtor Blog.

Leukemia & lymphoma society

User Experience Consultant (Independent)

Mar 2006Jun 2014 · 8 yrs 3 mos

  • Led the design for their enterprise applications (web and mobile) to be used by 60+ chapters in the U.S. and Canada for planning and managing fundraising events, constituents, donors, and patients.

Fiveruns

User Interface Designer (Independent)

Nov 2005Nov 2007 · 2 yrs

  • Lead the user interface design for FiveRuns Systems Management, and the early designs for RM Manage.
  • Worked closely with Scott Boms of Wishingline who provided the visual design.

Guidea

Founder and CEO (acquired by Invene)

Jul 2005Jun 2025 · 19 yrs 11 mos · Austin TX

  • Guidea is a global digital product design consultancy specializing in healthcare and life sciences. With a reputation built on 20 years of delivering human-centered, regulation-ready design, Guidea partners with companies at every stage, from startup to global enterprise. Our team has led design strategy and implementation 20 of the Fortune 100 and hundreds of other amazing companies.

Sabre

Usability Lead

Jun 2001Jul 2005 · 4 yrs 1 mo

Education

Texas McCombs School of Business

BA — Management Information Systems

Jan 1995Jan 2001

University of North Texas

MBA — Administrative Management

Jan 2002Jan 2005

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