Toonika Guha

Co-Founder

Gurgaon, Haryana, India9 yrs 8 mos experience

Key Highlights

  • Expert in content and brand marketing strategies.
  • Host of the impactful podcast 'Introspection Station'.
  • Led audiobook initiatives at Penguin Random House India.
Stackforce AI infers this person is a Content Marketing Specialist with expertise in the creator economy and storytelling.

Contact

Skills

Core Skills

MarketingMarketing StrategyContent StrategyMarketing CampaignsContent DevelopmentEditingPodcastingPublic SpeakingBusiness DevelopmentBudget TrackingCommunity Development

Other Skills

ActivationsCustomer EngagementE-CommerceCreative StrategyProduct MarketingCase StudiesCreative MerchandisingAnalytical SkillsStrategic ThinkingAdvertising CampaignsSocial Media AdvertisingCreative IdeationOnline Content CreationE-mailersBrand Activation

About

I am a content professional with a passion for storytelling and a deep expertise in the content and creator economy. As a seasoned storyteller, I believe in the power of stories to change the world, and am focused on enabling the creation and sharing of stories. I specialise in the following areas: content and brand marketing; influencer marketing; content strategy; IP creation; creator management; podcasting; content acquisitions and product content. I am the host and creator of the podcast, Introspection station. Introspection Station is a podcast that explores the importance of finding yourself, your voice and telling your own story.This podcast provides a safe space for listeners to delve into their inner selves and learn about the benefits of self-reflection. Having led the audiobooks team at Penguin Random House India in the past, and through my work at Audible and Tata Digital, I have developed a keen understanding of what it takes to create content that resonates with audiences. As a content professional, I thrive in collaborative and diverse environments, while enjoying working closely with cross-functional teams to bring ideas to life. I am a creative problem-solver who is always looking for new and innovative ways to tell stories and create content that stands out. I am also a writer and food content creator. I’ve written for various publications like Conde Nast, Nat Geo and more about food and culture. On Instagram, I use the power of storytelling to talk about food histories and culture. You can find me at @toontooniguha on IG. If you’ve got a passion for storytelling, food and culture, I'd love to connect!

Experience

9 yrs 8 mos
Total Experience
2 yrs 5 mos
Average Tenure
1 yr 3 mos
Current Experience

Duolingo

Marketing Consultant

Nov 2025Present · 6 mos · Gurugram, Haryana, India · Remote

  • Scaling B2B marketing efforts for the Duolingo English Test
MarketingMarketing Strategy

Toontooni's table, a supper club

Founder

Feb 2025Present · 1 yr 3 mos · Gurugram, Haryana, India · On-site

Tata digital

Associate Director: Marketing

Feb 2024Oct 2025 · 1 yr 8 mos · Gurugram, Haryana, India · On-site

ActivationsContent StrategyBusiness DevelopmentMarketing CampaignsCustomer EngagementE-Commerce+30

Introspection station

Podcaster

May 2023Aug 2024 · 1 yr 3 mos

  • I host and produce own podcast, which is available on all streaming platforms. Introspection Station is a podcast that explores the importance of finding yourself, your voice and telling your own story. This podcast provides a safe space for listeners to delve into their inner selves and learn about the benefits of self-reflection.
  • This is a personal creative venture and all opinions expressed on the show are my own and/or that of the guests featured.
PartnershipsPodcast scriptingCommunity ManagementInterviewingOral CommunicationPublic Speaking+14

Audible, inc.

Content Manager

Jun 2020Feb 2024 · 3 yrs 8 mos · Gurugram, Haryana, India

  • I was responsible for managing Audible’s audiobooks catalogue in India. In my role, I performed the following functions:
  • ● Partner/Creator Management: I am a champion for creators and partners whose content is the backbone of Audible’s catalogue. In my capacity, I scouted for talent, brought them onboard and engaged with them to create content for Audible
  • ● Content and Creator Acquisitions and Dealmaking: I unlocked content deals with prominent content creators
  • ● People Management: Managing creators, writers and editors in order to create editorially sound content
  • ● Audible Originals: Identifying authors to incubate innovative ideas to create Originals on Audible.
  • ● Editorial Strategy: I studied trends to commission several pieces of content
  • ● Regional content: Initiated and executed content licenses with publishing partners in Tamil, Marathi and Telugu to launch relevant audiobooks in those languages.
  • ● Localization: Identified opportunities and partnerships to localize several international Audible Originals,
Interpersonal SkillsContent StrategyBusiness DevelopmentPartnershipsCommercial NegotiationStrategic Planning+28

Penguin random house india

2 roles

Senior Digital Executive

Promoted

Sep 2019Jun 2020 · 9 mos

  • Lead the audiobooks programme for Penguin India and enabled the creation of their audiobooks by establishing strategies, content pipelines, production pipelines and partnerships.
  • Worked with bestselling authors like Gaur Gopal Das and Ruskin Bond to create best-in-class audiobooks
Budget TrackingCommunity DevelopmentStructured ThinkingDecision-MakingCanvaMedia & Entertainment

Assistant Editor

Apr 2017Sep 2019 · 2 yrs 5 mos

  • Assistant Editor in the Literary Division at Penguin India. Focused on creating impact by forging and maintaining partnerships; focusing on high quality editorial work and project managing
Spoken EnglishCanva

Various

Writer

Jan 2018Dec 2024 · 6 yrs 11 mos · New Delhi Area, India

  • Writing about food, culture, gender and mental health. My works have been published in several publications including National Geographic Traveller India, Conde Nast, Firstpost, Scroll, The Print, The Quint, Youth ki Awaaz, Asiaville and more. I also write works of short fiction.
  • My essay on anxiety and mental health has appeared in Monstrous Regiment's book titled 'So Hormonal' (pub Aug 2020).
EditingFood and Beverage MarketingOnline Content CreationContent DevelopmentNon-fiction WriterLiterary Writing+3

Calcutta culture walks

Founder

Sep 2016Apr 2017 · 7 mos · Kolkata Area, India

  • Calcutta Culture Walks was a walking tours start up in Kolkata that curated specialised events in the city.
  • As founder, my role largely included creating strategies for brand creation and visibility, as well as establishing partnerships for the business.
Canva

Watkins media limited

Marketing and Publicity Intern

Aug 2016Aug 2016 · 0 mo · London, United Kingdom

Penguin random house uk

Editorial Intern

Apr 2016Apr 2016 · 0 mo · London, United Kingdom

E info solutions

Social Media Management Assistant

Jun 2015Aug 2015 · 2 mos · Kolkata Area, India

India today

Editorial Intern

May 2014Jun 2014 · 1 mo · Kolkata Area, India

Bennett coleman and co. ltd. (times group)

Editorial Intern

Jun 2013Jun 2013 · 0 mo · Kolkata

Education

King's College London

Master of Arts (M.A.) — Culture and Creative Industries

Jan 2015Jan 2016

Lady Shri Ram College For Women

Bachelor of Arts (BA) — English

Jan 2012Jan 2015

GrowthX®

Aug 2023Oct 2023

Pratt Memorial School

Jan 1998Jan 2012

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