Aug 2022 – Present · 3 yrs 9 mos

• Grown Women Innerwear and Sleepwear category by 50% (vs 30% platform growth)
• Built Annual Growth Plan and identified gaps/opportunities to aggressively grow category leading to higher than platform growth
• Achieved desired results through scaleup of selection gaps, demand based discovery solves, solving for user trust & size comprehension, cross category female transactor targeting along with other levers
• Grown Bags & Luggage Category by 26% (vs 19% platform growth)
• Identified, experimented and solved for higher shipping price in bags category through weight unbundling leading to ~7% price drop
• Conducted field visits, built comprehensive understanding of cost structure and user demands to bridge gap in lower price slabs
• Central Initiatives - Led product change in category navigation on app to solve for discovery and awareness of depth of categories present on platform

Jun 2021 – Jul 2022 · 1 yr 1 mo

• Grew Accessories & Bags category by 60% on platform by solving for category selection and supplier depth, pricing and awareness
• Managed daily category operations involving execution, tracking, problem solving and reviews of KRs with leadership & stakeholders
• Also managed demand side of business - merchandising, identify broader trends and fill category gaps, Targeted PNs, optimization for CTR & conversion on category landing page leading to improvement of conversion metrics by ~10%
• Hired and scaled the team from 10 to 30+ across roles and successfully promoted 5 team members through mentorship & guidance