Tyler Pate

Co-Founder

Los Angeles, CA, United States11 yrs experience
Highly Stable

Key Highlights

  • Over a decade of experience in creative leadership.
  • Expert in consumer product design and brand storytelling.
  • Adobe MAX speaker sharing insights on creative processes.
Stackforce AI infers this person is a Creative Services professional specializing in brand storytelling and consumer product design.

Contact

Skills

Core Skills

Creative DirectionIllustrationBrand DevelopmentGraphic DesignDigital Art

Other Skills

Social Media MarketingArt DirectionSocial Media CampaignsGraphic designerIllustratorwebsite designProject ManagementAdobe IllustratorAdobe PhotoshopMood BoardsProduct DevelopmentVideo ProductionWeb DesignBranding & IdentityDrawing

About

I’m a Creative Leader, Art Director, and Illustrator based in Los Angeles, CA, specializing in consumer product design and brand storytelling. With over a decade in the creative industry, I’ve built a career rooted in illustration, art direction, and consumer products — blending narrative-driven thinking, design systems, and hands-on design sensibility to bring ideas into the real world and make an impact. I’m passionate about creating playful, product-driven work that feels intentional and expressive. Whether I’m developing illustration systems, designing for physical products, or shaping visual worlds for a brand, my focus is always on creating work that connects with consumers and lasts. I’ve collaborated with brands like Adobe, Wacom, Walmart, Vita Coco, POSCA, and StickerApp, helping bring ideas to life across products, packaging, and real-world experiences. That experience included working as an Art Director on Paramount’s global Consumer Products team, where I translated iconic IP into scalable, retail-ready design across packaging, style guides, and licensed products — collaborating closely with cross-functional teams to bring beloved characters into new formats and markets. Outside of industry work, I’m the creator of The Creative Pain — a personal brand and creative platform rooted in passion projects, process, and mentorship. What began as a creative outlet has grown into a space for products, education, and storytelling, focused on helping creatives develop their voice and turn ideas into opportunities. As an Adobe MAX speaker and educator, I share my process through talks, workshops, and tutorials centered on curiosity, experimentation, and building a sustainable creative career.

Experience

11 yrs
Total Experience
2 yrs 6 mos
Average Tenure
--
Current Experience

Paramount

Art Director for Nickelodeon CP

Jul 2022Oct 2025 · 3 yrs 3 mos · Los Angeles, California, United States · Hybrid

  • As an Art Director on the Consumer Products creative team at Paramount, I led the visual development and design execution across global Nickelodeon franchises such as SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Avatar: The Last Airbender, Garfield, and more. I helped build comprehensive design systems and style guides that translated the heart of each IP into compelling consumer product experiences.
  • My role balanced high-level creative strategy with hands-on execution—partnering closely with showrunners, filmmakers, content creators, and cross-functional teams to develop artwork for CP core programs, theatrical campaigns, and gaming initiatives. I provided creative direction to external agencies and internal design partners while also creating original assets to fast-track deliverables and manage production timelines.
  • Key responsibilities included:
  • Leading creative development for global CP guides, campaign toolkits, and brand design systems
  • Onboarding and art directing external agencies, studios, and freelance artists
  • Collaborating across editorial, character art, retail, and franchise strategy teams to build cohesive visual narratives
  • Contributing hands-on design to support speed, clarity, and budgetary needs
  • Helping maintain the integrity and growth of Nickelodeon’s legacy and new IPs through intentional, brand-authentic design
  • This role required a deep understanding of entertainment branding, storytelling through design, and cross-platform creative leadership.

Dreamworks animation

Illustrator

Apr 2022Jun 2022 · 2 mos

  • As a contracted illustrator, I worked on creating mood boards, concept sketches, and illustrative artwork for a major motion picture style guide.
IllustrationAdobe IllustratorDigital ArtAdobe PhotoshopMood Boards

Killer visual strategies | a material company

Graphic designer / Illustrator

May 2021Jan 2022 · 8 mos

  • As a graphic designer and illustrator for Killer Visuals, I worked alongside a team of creative to help led and develop visual graphics, illustrations, storyboards, icon design, and website design for various brands including Amazon, Microsoft, Sophora, Johnson and Johnson.

Wacom technology corp.

Wacom Webinar host

Feb 2021Feb 2021 · 0 mo

  • I teamed up with Wacom to share a few of my tips and tricks for mastering sticker design in an exclusive Sticker making webinar. I walked throughways to enhance your artwork with custom sticker materials, prep your sticker files for print, and make the most of your creations when sending your files to a manufacturer.

Adobe

4 roles

Guest on Adobe Live

Jan 2021Jan 2021 · 0 mo

  • I was invited to join Adobe live to illustrate and interact with the creative community over a two-day live stream. During this live stream, I was able to illustrate a fun vector illustration in Adobe Illustrator and Adobe Photoshop.
  • Throughout this two-day stream, I shared tips and tricks for using inspiration and reference materials to depict a unique illustration from start to finish. The process included walking through the early stages of sketch concepts to creating a detailed vector object and finally ending with a highly textured/distressed look with Photoshop's help. As I worked through creating each vector aspect of this illustration, I interacted with the live chat about design direction and collaborated on various themed aspects/design edits. The entire process was hosted by Kathleen Martin then recorded to Youtube and Behance.

Visual Creator

Nov 2020Jan 2021 · 2 mos

  • As creative lead/graphic designer with the Adobe Creative Residency Community team. My role involved working with a small team including a Project Manager, Copywriter, and Production Lead. This project was an Adobe and Mashup LA partnership for a campaign to challenge influencers to create. The final package was sent to 50-75 influencers where they received a box full of props consisting of items that encouraged them to produce a visually exciting video shareable with their community (for example, a prism to create a lens flare). Creators had 1 week to complete the challenge. The final believable was a unique branding experience between Adobe and Mashup LA that extended throughout the campaign including the invitation, box design, product arrangement/presentation, and card insert.

Guest on Adobe Creative Design-off

Sep 2020Sep 2020 · 0 mo

  • I have teamed up with @adobe to work alongside the talented @voodoo.val for a live stream event named Adobe Design-Off. This two-day event allowed the viewers to tune in for 1-hr sessions to watch VooDoo Val and myself challenge each other from start to finish while using Photoshop & Illustrator. The challenge was based on a creative theme and allowed viewers to share your feedback LIVE in the chat to help guide our creative process as we illustrated original artwork.

Guest on Adobe Live

Jul 2020Jul 2020 · 0 mo

  • I was asked to join the Adobe Live community for a live stream hosted on Behance and Youtube. During this two-day event, I walked through my Illustrative process from start to finish and interacting with viewers in the live chat. I was able to showcase my creative process along with my tips and tricks for working in Adobe Illustrator and Photoshop. The event was moderated by Voodoo Val.

Vita coco

Graphic Designer

Nov 2020Mar 2021 · 4 mos · New York, New York, United States

  • During my contract with Vita Coco, I helped lead the creative development of social content, marketing materials for print and digital, new product explorations, and various packaging design/support. My role provided creative support on numerous projects with Vita Coco, RUNA, and Ever & Ever.

Wacom technology corp.

Freelance Illustrator

May 2020Jun 2020 · 1 mo

  • I was commissioned to work with Wacom to participate in various Live Stream webinars on youtube and Zoom. During these live streams, I showcased my illustrative process from start to finish and interacted with the Wacom community. Other projects Included creating marketing materials for the "Silent drawing party" Hosted by Wacom.

Robert half

Graphic designer / Illustrator

Feb 2020Jan 2025 · 4 yrs 11 mos · Remote

Graphic designerIllustratorwebsite designProject ManagementGraphic DesignIllustration

Tcl corporation

Illustrator for TCL x IFA 2019 Collaboration

Sep 2019Sep 2019 · 0 mo

  • Teamed up TCL Electronics to conceptualize and illustrate a digital piece for for the 2019 IFA expo, that was later shared on social media platforms during the expo. The deliverables consisted of a digital illustration and a time lapse process video of the piece being illustrated. The concept was influenced by the campaigns tagline "Make life intelligent".

Playboy enterprises, inc.

Freelance Illustrator

Jan 2018Jan 2018 · 0 mo · Greater Los Angeles Area

  • I had the honor of working with Playboy editorial on a few different interview articles where I illustrated several digital portraits of celebrities. Each project had a 3-day turn around where I was using Adobe Illustrator and Adobe Photoshop. These articles/Illustrations were published on the Playboy website.

Gil shuler graphic design

Freelance Graphic Designer

Jan 2018Jan 2018 · 0 mo · Charleston, South Carolina Area

  • I was given the task of illustrating a Charleston map that was used for branding materials around a Charleston housing development.

Twelve south llc

Freelance Interactive Designer

Aug 2014Jan 2016 · 1 yr 5 mos · Charleston, South Carolina Area

  • Design supporting illustrations, interfaces, packaging mock-ups and web design support for the Twelve South brand and products.

Blue ion

Art Director

Jul 2014Aug 2019 · 5 yrs 1 mo · Charleston Area, South Carolina

  • Manage, organize and create project creative and scopes for digital/print media. My daily task involved one on one client relationships along with design support for multiple projects at a time. I lead creative projects from budgeting to creative deliverables. The types of projects ranged from website design, logo design, print design, social media and ad campaigns. My down time involved building and evolving the Blue Ion brand into a more illustrated and cohesive look that engaged new marketing directions.

Palmetto moon

Retail Sales

Nov 2013May 2014 · 6 mos · Florence, South Carolina

  • Sale retail clothing and merchandise while interacting with customers.

Hook

Design Intern

Jul 2013Aug 2013 · 1 mo · Charleston, South Carolina Area

Blue ion, llc

Intern

Jun 2013Jul 2013 · 1 mo · Charleston, South Carolina Area

  • conceptualize brand development, design style tiles, design landing pages for website, and gain information about industry processes.

The creative pain

Creative Director / Illustrator

Jul 2012Present · 13 yrs 10 mos · Remote

  • As the founder and lead creative of The Creative Pain, I partner with global brands and passionate teams to bring bold, expressive ideas to life. My work spans creative direction, branding, illustration, and social media campaigns—always rooted in storytelling and originality.
  • I’ve had the opportunity to collaborate with clients across industries, including Adobe, Wacom, POSCA, StickerApp, Universal Studios, Vita Coco, Krispy Kreme, The Black Keys, Jack White, and Paul McCartney, creating visuals that connect culture, creativity, and community.
  • Highlights include:
  • Leading creative direction and brand development for campaigns and products.
  • Designing illustrations, packaging, and merchandising systems that elevate storytelling.
  • Producing social media and experiential campaigns that drive engagement and brand affinity.
  • Building long-term collaborations with global creative teams to deliver impactful work.
  • Through The Creative Pain, I aim to transform ideas into meaningful experiences that inspire both brands and audiences.
IllustrationGraphic DesignSocial Media MarketingCreative DirectionArt Direction

Francis marion university

Layout Editior

Sep 2011Dec 2013 · 2 yrs 3 mos · Florence, South Carolina Area

  • Head layout editor, made decisions of story and photo arrangement through out the layout of the Patriot newspaper.

Education

Francis Marion University

visial communication — Graphic Design

Jan 2009Jan 2014

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