Uttkarsha S.

Co-Founder

India2 yrs 3 mos experience

Key Highlights

Built a 50,000+ organic follower base on LinkedIn.
Led innovative brand collaborations at Swiggy.
Expert in hyper-local marketing strategies.

Stackforce AI infers this person is a Growth Marketing Specialist in the Food Delivery and Event Marketing sectors.

Contact

Skills

Core Skills

Brand StrategyMarketing Campaign ManagementSocial Media StrategySocial Media MarketingMarketing StrategyGrowth Marketing

Other Skills

Brand MarketingBrand CollaborationsDOOHGTM StrategyCampaign ExecutionDigital MarketingInfluencer MarketingSocial Media ManagementContent IdeationCommunity EngagementEvent MarketingCompetitive AnalysisClient PresentationsContent StrategyEmail Marketing

About

I was supposed to be a doctor. Plot twist- I became the person who makes you crave a burger at 2 AM instead. I've spent the last 4 years in brand and growth marketing, most recently at Swiggy where I led everything from wild brand collabs (food × OTT × pop culture) to hyper-local DOOH campaigns targeted down to the pincode. Before that, I was at Arva health, Schbang working on brand strategy for major clients, and at Blitzllama (YC W22) building growth engines from scratch- email campaigns that actually converted, not just looked pretty. What I'm good at: taking a brand from "oh that's nice" to "wait, how did they do that?" I think about marketing the way most people think about their fantasy cricket team: obsessively, strategically, and with way too many opinions. The stuff I nerd out over: brand activations, OOH/DOOH, GTM for new markets, social media that doesn't feel like social media, and finding the one insight in the data that changes the whole campaign. Currently building my LinkedIn into a space where marketers actually learn something (50K and counting). If you're hiring someone who gets both the big-picture brand play and the scrappy on-ground execution- let's talk

Experience

2 yrs 3 mos

Total Experience

9 mos

Average Tenure

8 mos

Current Experience

Content strategy | audience growth | personal branding

Independent Brand Strategist & Creator

Sep 2025 – Present · 8 mos

Built a 50,000+ organic follower base on LinkedIn through strategic content on marketing insights, brand tear downs, and industry commentary, demonstrating audience psychology, content-market fit, and community growth at scale.
Monetised personal brand through LinkedIn-based consulting, ghostwriting, and speaking engagement .

Swiggy

2 roles

Senior Executive - Marketing

Promoted

Mar 2025 – Aug 2025 · 5 mos

Led brand marketing for Swiggy Food across brand collaborations, product launches, DOOH, and city-level GTM- basically, if it touched the consumer, it def crossed my desk.
→ Conceptualised and executed brand × pop culture collabs (food × OTT, trending moments) that drove organic buzz and social pickup.
→ Owned launch campaigns for new verticals- high-protein menus, campus drops, corporate offerings: from strategy through creative execution.
→ Built hyper-local DOOH targeting frameworks down to the pincode level, bringing precision to a traditionally broad channel.
→ Rolled out the Swiggy Gourmet Charter: a pooled-budget digital plan for premium restaurant partners using influencer reels, Reddit, and Meta ads. Result: lower CAC, higher ROAS.
→ Designed city-level GTM playbooks for Tier 2/3 expansion with localised creatives and ATL/BTL touchpoints- drove double-digit MAU growth in new markets.
→ Went on-ground with restaurant partners to fix marketing hygiene issues, and improve discoverability, food images and brand banners uploaded: the unsexy work that actually moves orders.

Brand MarketingBrand CollaborationsDOOHGTM StrategyCampaign ExecutionDigital Marketing+3

Marketing Associate

Aug 2024 – Feb 2025 · 6 mos

Ran Swiggy Food's social media- from brainstorming at 11 PM to watching it go live and hoping the internet would be kind.
→ Owned end-to-end social content for Swiggy Food across platforms: ideation, scripting, creative briefing, and publishing.
→ Led social media coverage and content ideation for Swiggy CreatorCon — India's largest food creator meet-up.
→ Managed the social calendar, trend-jacking pipeline, and community engagement across channels.
Partnered with some seriously cool brands (👀 Google, Subway, and 15+ more) to roll out co-branded campaigns that got everyone talking- and ordering.
Juggled the chaos of Diwali, Durga Puja, Christmas, New Year, and Valentine’s campaigns: all while pulling 150 million+ impressions across platforms.
Worked cross-functionally with internal teams, agencies, and vendors- basically ran a mini-agency inside Swiggy to keep campaigns smooth, on-brand, and fast.
Got nerdy with Sprinklr dashboards- tracking what’s working, what’s flopping, and how we stack up against competition. Turned those insights into real strategy tweaks.
Rolled out social campaigns for Fasting Mode, Bolt, International Orders, Daily, and Group Ordering- boosted traffic and got thousands of users to try new app features. (Kyoorious, Mommy and GoodAdsMatter winner)

Social Media ManagementContent IdeationCommunity EngagementSocial Media Strategy

Schbang

Marketing Practicum

Dec 2024 – Mar 2025 · 3 mos

Agency-side deep dive into brand strategy at one of India's fastest-growing creative agencies.
→ Worked across brand strategy, ORM, and competitive analysis for major clients. (MAC, Britannia, Pepsi Sri Lanka, London Dairy)
→ Built pitch decks, contributed to brainstorms, and supported client presentations
→ Got a crash course in how agency brains work- fast briefs, faster turnarounds, and the art of selling an idea in a room.
Deep-dived into competitive benchmarking and ORM for Maybelline, Flair, Neugo EV, and Mentos - kept brands shining online even when the internet got messy.
Oh, and pulled together a full-funnel strategy for Dot & Key- connecting content to conversions like a pro.
That stint honestly levelled me up in brand storytelling, strategy, and campaign thinking.

Brand StrategyCompetitive AnalysisClient Presentations

Arva health

Marketing Executive

Apr 2024 – Jul 2024 · 3 mos

Early-stage health brand, multiple hats, zero hand-holding:
→ Managed end-to-end marketing: brand positioning, content strategy, social media, and campaign execution.
→ Built brand narratives for a health-tech product from near-zero brand awareness.
→ Contributed to go-to-market strategy and early customer acquisition efforts.
Built email marketing funnels from scratch- from “hey there 👋🏻” to “take my money 💸.”
Ran social media like a mini-media house- managing pages, planning grids, and keeping engagement buzzing.
Led creative ideation and content scripting, because every post deserves a storyline, not just a caption.
Worked as an organic marketing strategist, figuring out how to grow without burning ad cash.
Managed influencer campaigns end-to-end- the kind that actually felt authentic, not “#ad overload.”
Dreamed up and executed campaigns like BFF Campaign and Full Moon Fertility Days- blending insight, emotion, and a sprinkle of internet culture. 🌝✨
Basically, lived at the intersection of creativity, strategy, and chaos management, and somehow made it look fun. 😅

Content StrategySocial Media ManagementEmail MarketingMarketing Strategy

Blitzllama (yc w22)

2 roles

Growth Marketing Manager

Jul 2023 – Mar 2024 · 8 mos

My Growth-Mode Era:
Ran email marketing campaigns that actually converted- not just pretty newsletters no one opened.
Managed LinkedIn like a pro, turning posts into pipelines and DMs into deals.
Got hands-on with Google Ads, testing, tweaking, and chasing that sweet CPC drop.
Did some good old-fashioned cold calling- because sometimes, growth still starts with “Hey, got a minute?” 📞
Led end-to-end lead-gen efforts, connecting the dots between clicks, calls, and conversions.
Basically, learned how to hustle online and offline!

Email MarketingLead GenerationGoogle AdsGrowth Marketing