Mar 2024 – May 2025 · 1 yr 2 mos

• At Veera, I drove growth, marketing and brand building across both Web2 and Web3 products.
• Go-to-Market & Growth: Developed and executed the GTM strategy, managing digital media campaigns that evolved with each product release. This helped scale Veera to 4M users in year one — with 1M+ monthly, 500K weekly, and 100K daily active users, averaging 13+ minutes of engagement per day.
• Product Evolution: Shaped the outward communication as Veera transformed from a privacy-first browser to a rewards browser and finally into a Web3-enabled platform with a multi-chain wallet and DApp store, making crypto and decentralised apps more accessible.
• Campaigns & Recognition: Worked on an award-winning launch campaign with Toilet (e4m Maverick Award 2024, Best Marketing Campaign, Campaign- What's Private, Should Stay Private), and sparked bold conversations with another campaign, Cashpile 2025, and helped Veera earn recognition as Outlook Magazine’s “Top Startup to Watch” in 2024.

Oct 2023 – Feb 2024 · 4 mos

Oct 2021 – Mar 2024 · 2 yrs 5 mos · Bengaluru, Karnataka, India

• As a key member of the Central Brand & Creative Strategy team:
• Led the Media team in branding initiatives, achieving set KPIs and managing influencer strategies and partnerships.
• Established and supervised a 10-member ORM team, developing processes, KPIs, and tracking systems.
• Collaborated and managed influencer and agency relationships for marketing campaigns.
• Collaborated with various departments to enhance the customer experience.
• Developed and executed innovative brand, marketing, and creative strategies for D2C and B2B products in key categories.
• Conducted first-hand customer research to develop marketing insights, core value propositions, and brand positioning.
• Increased brand awareness, lead conversions, customer engagement, and retention through growth, performance, and product marketing initiatives.

Oct 2020 – Oct 2021 · 1 yr

• Key responsibilities included managing crucial relationships such as:
• Agency Management: Overseeing creative, technology, and performance marketing agencies.
• Platform Relationships: Collaborating with Facebook, Google, LinkedIn, Quora, and other platforms.
• Aggregator Management: Handling partnerships with closing all deals with digital aggregators.
• Product Management: Helped with the 0-10 journey of new products like Virtual office and On-demand day passes. Ideation, defining user personas and journeys, market research, tech sprints, marketing, and performance campaigns.
• Steering key brand initiatives: Defining brand personas, setting up agency KPIs, and introducing new creative and tech innovations.
• Additional duties encompassed:
• Website, SEO, and ORM Management
• Social Media Analysis
• Creative analysis for performance marketing campaigns

Jul 2019 – Sep 2020 · 1 yr 2 mos

Oct 2018 – Jul 2019 · 9 mos · Gurugram, Haryana, India

• I began my career at Digitas as an intern, working on social campaigns, monthly calendars, and ORM for clients such as Aircel, SOIL, Veet, Dabur, and Religare. In my first year as a Social Media Associate, I contributed to over 10 social and digital campaigns and won the Fintelekt Social Media Initiative of the Year (Insurance Industry) award for Religare in 2016.
• My rapid advancement in the organization, marked by a dual promotion, allowed me to lead accounts such as Orient Electric, NIIT, OPPO, Datsun, and Nestle.
• During my tenure at Digitas, I managed a team of six people and worked on more than 50 campaigns, including ad films, social contests, digital campaigns, festive campaigns, and influencer collaborations. My key responsibilities included overseeing client business, strategy and planning, and creative output for both digital and social media.
• I collaborated closely with strategy, SEO, media teams, and clients’ mainline agencies to ensure smooth execution of campaigns. Additionally, I spearheaded new business initiatives and participated in over 30 client pitches.
• I also worked on projects for brands like VOOT and Good Knight. My efforts and achievements culminated in a nomination for the Social Samosa 30under30 in 2018.

May 2017 – Sep 2018 · 1 yr 4 mos · Gurugram, Haryana, India

Apr 2016 – May 2017 · 1 yr 1 mo · Gurugram, Haryana, India

Jul 2015 – Apr 2016 · 9 mos · Gurugram, Haryana, India

May 2015 – Jul 2015 · 2 mos · Gurugram, Haryana, India

May 2014 – Jul 2014 · 2 mos · Gurgaon, India

Jan 2014 – Apr 2015 · 1 yr 3 mos

• Worked as a freelance consultant for various agencies and brands, overseeing on-ground events, advertising, social media, and marketing campaigns. Clients included:
• Café RED
• Café Why NOT
• ILA 2014
• RE-INVEST 2015 (Ministry of New and Renewable Resources)
• Koshish Special School
• Haritika Jewelers
• Aurobindo Public School

Jan 2013 – Jan 2014 · 1 yr · New Delhi Area, India

• Website content
• Social Media