Jun 2024 – Oct 2025 · 1 yr 4 mos · Pune, Maharashtra, India · On-site

• Worked across multiple Fintech, E-commerce, and EdTech products, shaping how app acquisition, business, and retention campaigns were planned and executed at scale.
• Ran high-scale monthly performance budgets across app and web, driving installs, transactions, and revenue while continuously course-correcting for CAC, LTV, and user quality.
• Set up and scaled acquisition, business, and retention campaigns across paid channels, affiliate networks, and partnership-led traffic sources.
• Drove go-to-market execution for new launches including ONDC (E-commerce) and Academy (EdTech), translating product intent into platform-specific campaign strategies.
• Built a Click-to-WhatsApp acquisition flow using an AI-powered chatbot, enabling automated conversations, payments, and broadcast journeys to improve lead quality and efficiency.
• Built lifecycle flows and automated journeys across CRM tools, supported by funnel, cohort, and attribution analysis using MMPs, analytics tools, and LLM-assisted workflows.
• Worked closely with UI/UX and creative teams on landing page and ad improvements, using customizations, heatmaps, and experimentation to improve conversion performance.
• Pushed structured ASO efforts with custom store listings and creative testing, contributing to a sustained 9% MoM lift in organic installs.
• Acted as the point of coordination for associates, interns, agencies, and affiliate partners to keep execution moving across products and channels.

Mar 2023 – Jun 2024 · 1 yr 3 mos · Pune, Maharashtra, India · On-site

• Worked on performance marketing and analytics engagements for some of India’s leading BFSI, NBFC, E-commerce, OTT, and EdTech brands across app and web.
• Handled day-to-day high-scale performance budgets, balancing client expectations, business goals, and platform-level performance constraints.
• Owned regular performance deep-dives and client reviews, translating funnel, cohort, and attribution data into clear insights and actionable next steps.
• Used Dentsu Marketing Cloud to drive audience segmentation and creative optimization, and supported its adoption across client accounts through performance-led use cases.
• Supported creative, audience, and landing-page optimization initiatives that delivered measurable CAC improvement and ROAS uplift for key accounts.
• Executed and optimized campaigns across major performance platforms including Google, Meta, LinkedIn, Bing, Snapchat, TikTok, and emerging channels based on product and audience fit.
• Worked closely with internal strategy teams and consulting partners to align recommendations, improve stakeholder confidence, and strengthen long-term client relationships.

Jul 2022 – Mar 2023 · 8 mos · Pune, Maharashtra, India · Hybrid

• Joined in a hands-on execution role, working across multiple marketing touchpoints while transitioning into the FMCG and digital marketing ecosystem.
• Supported B2C and B2B marketing initiatives, contributing to demand generation efforts across digital, on-field, and distributor-led channels.
• Executed digital campaigns across paid and organic platforms, while also assisting on-field marketing activities alongside sales and distribution teams.
• Supported go-to-market execution for product launches by helping translate product and sales inputs into campaign messaging, channel selection, and market outreach.
• Worked on websites and early app assets, handling basic setup, SEO improvements, paid traffic, and performance tracking.
• Created trend reports, campaign insights, and creative inputs to support decision-making and execution.
• Contributed to integrated digital and on-ground campaigns that helped improve GMV and cost efficiency in competitive FMCG markets.