Valeriya Yordanova

Product Manager

13 yrs 8 mos experience

Key Highlights

Expert in driving go-to-market strategies.
Proven track record in product marketing leadership.
Skilled in creating customer profiles and personas.

Stackforce AI infers this person is a Product Marketing expert in the SaaS industry.

Contact

Skills

Core Skills

Go-to-market StrategyProduct MarketingMarket Research

Other Skills

Adobe PhotoshopAnalytical SkillsB2B MarketingB2C MarketingBloggingBudgetingCommunicationCompetitive AnalysisContent MarketingContent StrategyCustomer ProfilingData AnalysisDemand GenerationDigital MarketingDigital Marketing Experience

About

I get things done in product marketing.

Experience

13 yrs 8 mos

Total Experience

1 yr 6 mos

Average Tenure

Current Experience

Deel

Principal, Product Marketing

Jan 2025 – Nov 2025 · 10 mos · Remote

Pleo

2 roles

Head of Product Marketing | PLG

Promoted

Jan 2024 – Dec 2024 · 11 mos

Lead, Product Marketing

Mar 2022 – Jan 2024 · 1 yr 10 mos

A team leader driving the go-to-market strategy and post-launch activities for Pleo's new product releases.

Go-to-Market StrategyProduct Marketing

Ledgy

Advisor, Product Marketing

Jul 2023 – Jul 2024 · 1 yr

Advising and mentoring the PMM team. Working on a project-basis.
Created Ledgy’s ideal customer profile and buyer and user persona profiles.

Product MarketingMarket Research

Acronis

2 roles

Senior Global Product Marketing Manager

Nov 2021 – Mar 2022 · 4 mos

Global Product Marketing Manager

Jun 2020 – Nov 2021 · 1 yr 5 mos

Driving the go-to-market (GTM) strategy, launch, and post-launch marketing activities for Acronis consumer and partner products. Working in close liaison with the product, sales, PR, design, digital, and content teams.

Sessionstack

Product Marketing Manager

Jan 2019 – May 2020 · 1 yr 4 mos

Guided and implemented the overall Marketing Strategy across personas, use-cases, and industries.

Valtech

Marketing Manager

Jan 2017 – Jan 2019 · 2 yrs

Led the employer branding strategy aiming to promote company's objectives, engage employees, and foster brand advocacy. I worked for Melon, which was acquired by Valtech.

Samsung electronics

Product Marketing Manager

Jan 2014 – Jan 2017 · 3 yrs

Led the strategic planning and execution of all product marketing campaigns of 5 product categories. Communicated regularly with the Global Marketing and Product Management teams to ensure local market trends and customer needs are considered into the new product development.