Varsha Vashishtha

UI Designer

Gurugram, Haryana, India3 yrs 6 mos experience

AI Enabled

Key Highlights

Expert in branding and visual communication.
Proven track record in D2C marketing strategies.
Skilled in optimizing user experience and engagement.

Stackforce AI infers this person is a D2C branding and design expert with a strong focus on user experience.

Contact

Skills

Core Skills

User Experience (ux)Brand IdentityData AnalysisCommunication Design

Other Skills

Adobe Creative SuiteAdobe IllustratorPackaging DesignSocial Media MarketingEmail MarketingAnalytics and DataUser JourneyCampaign ManagementFunnel analysisUser PersonasGoogle AdsMeta adsArtificial Intelligence (AI)Stakeholder ManagementPrioritization

About

Design professional with experience in n D2C brands, working at the intersection of UX, growth, and business goals. Responsible for crafting visually compelling and high-performing creatives across digital and print platforms, developing brand identities, logos, social media content, ecommerce creatives, print collaterals, pitch decks, presentations, banners, emailers, and campaign assets. Skilled in typography and layout design. Pursuing what I love the most and using my skills and vision to help the brand excel

Experience

3 yrs 6 mos

Total Experience

1 yr 2 mos

Average Tenure

Current Experience

Conscious chemist

Graphic Designer

Jun 2024 – Jul 2025 · 1 yr 1 mo · Gurugram, Haryana, India

Created the branding (brandbook, order card etc), innovative packaging, social media campaign creatives, collaborating with the agencies to get the shoot done, marketplace listings, creating high performing ads for meta/ google.
Designed CRM journeys to enhance customer engagement and retention.
Created website banners, and visuals tailored to campaigns.
Collaborating closely with the copy team to work on ideas.
Worked closely with marketing, founders, and developers to improve product pages (PDPs), landing pages, and checkout flows, focusing on reducing friction and improving conversion.
Led end-to-end UX improvements for campaigns including product launches, packaging, CRM journeys, and marketplace listings.
Designed and optimized CRM communication flows (emails, banners, visuals) to improve user engagement and retention.
Collaborated with agencies, performance marketing teams, and internal stakeholders to align business goals with user experience.
Supported A/B testing ideas for creatives and layouts based on user behavior and campaign performance insights.
Contributed to high-impact Meta & Google ads with a focus on clarity, trust, and conversion

Adobe Creative SuiteAdobe IllustratorUser Experience (UX)Brand Identity

Red bull

Freelance Illustrator

Oct 2023 – Nov 2023 · 1 mo · Remote

Analyzed trends and user preferences to design sports merchandise concepts aligned with brand goals.
Worked independently with clear briefs and timelines, delivering outcomes under tight constraints

Marwari ventures

Graphic Designer

Apr 2023 – Jun 2024 · 1 yr 2 mos

Perfume lounge

Graphic Designer

Jan 2022 – Apr 2023 · 1 yr 3 mos · Delhi, India

1. Involved in building the brand from scratch from identity, packaging, and campaigns to digital touchpoints.
2. Collaborated with marketing and sales teams to ensure consistent storytelling across the customer journey.
3. Contributed to content creation, campaigns, and promotional strategies aligned with business growth.

Adobe Creative SuiteBrand IdentityCommunication Design