Nov 2024 – May 2025 · 6 mos · Bengaluru, Karnataka, India · Hybrid

• Responsible for creating, planning, and executing all social media efforts to generate demand
• generation via social channels.
• Manage creative team building new creative assets that engage, interact and generate demand gen
• enabling marketing qualified leads.
• Experimentation of creating AI generated images for product feature specification using generative AI as a source of truth and creating content templates with engaging audience.
• Segmentation of target audience identifying key channels and focusing to deliver relevance and cohort
• content.
• Engagement and creativity took an intersection that supplied demand and higher response leading to
• generate growth in audience from 1.8% to 5.6%
• Click through rate is all time high after implementing new creatives with over average 23% CTR.
• Implemented Social calendar and content repository to work closely with content and creative team to
• align with the timelines and goals.
• Trackable metrics dashboard was created to keep track of all engagements via multiple tools such as
• GA-4, spreadsheet to keep account of all activities to closely monitor performance.

Sep 2022 – Sep 2024 · 2 yrs · Bengaluru, Karnataka, India

• Making each smile count!
• The responsibilities involves:
• Cross functional role contributing various marketing frameworks such as SEO, Website Auditing and Analytics, Google Ads, HubSpot Management and Demand Generation.
• Leading and managing Google Ads performance for CareStack from tracking, performance, budgeting, outcomes and fixing repercussions.
• Experience working with agencies and consultants on Google Ads performance for optimization and effective lead generation.
• Setting up website analytics to track, monitor and optimize lead flow and user journey touch points using various hands-on tools such as GA-4, creating Power BI dashboard, HubSpot for lead tracking.
• Certified HubSpot Expert - Effective experience of using HubSpot for creating workflows, structure and process for each team by using Sales Hub, Marketing Hub, Service Hub.
• Experience working on different project management activities for marketing, contributing experience with effective communication and execution leading to activity completion.
• Worked directly with the Leadership team on marketing budgeting, YoY report and MoM.

Jul 2021 – Sep 2022 · 1 yr 2 mos · Ramat Gan, Tel Aviv, Israel

• My responsibilities include:
• Maintaining our social media presence across all digital channels Measuring and reporting on the performance of all digital marketing campaigns Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience

May 2019 – Jul 2021 · 2 yrs 2 mos · Bengaluru Area, India

• The responsibilities involves:
• Lead and develop a highly motivated team to facilitate growth of product with highest quality of marketing campaigns.
• Analyze and prioritize Market Requirements
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Measure and report performance of all Growth marketing campaigns, and assess against goals (ROI and KPIs)
• Experience in optimizing landing pages and user funnels (4 projects)
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• WoW Growth analysis metric report which includes CAC involved through every channel and what respective growth on previous week to what ROI we are generating shared to respective stakeholders.
• Highly skilled in lead cycle optimization to identify MQL and generate relevant audiences based on demand generation.
• We as a team delivered 3 client project requirement that
• Identify and qualify potential partners for lead generations.
• Support partner events and manage partner marketing communications

Dec 2018 – Apr 2019 · 4 mos · San Francisco Bay Area

• A complete platform for technology freelancers running your freelance business without paying a percentage of your earnings.
• We’ve built every tool you need to run your freelancing business faster and more efficiently — Client on-boarding, Requirement collection, NDAs, Estimations, Agreements, Invoicing and Payments.

Nov 2017 – Nov 2018 · 1 yr · Bengaluru Area, India

• At Hortari, I was responsible for sales and profits related to selling Hortari's core offering in the educational space, an advanced learning solution for 21st century. I was also responsible for building stronger ties with education institutions and universities across India and other stakeholders.

Mar 2017 – Oct 2017 · 7 mos · Bengaluru Area, India

Aug 2016 – Dec 2016 · 4 mos · Bengaluru Area, India