Vasudha Khera

Digital Marketing Specialist

Gurugram, Haryana, India6 yrs 5 mos experience

Key Highlights

Proven expertise in digital marketing strategies.
Strong background in customer acquisition and retention.
Experience with leading marketing campaigns at top companies.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on B2C growth strategies.

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Skills

Core Skills

Digital MarketingCustomer AcquisitionStrategic ThinkingCampaign Management

Other Skills

Search Engine Optimization (SEO)CleverTapperformance marketingSearch AdvertisingBudget ManagementStructured ThinkingMultitaskingGoogle AdsFirebaseProduct LaunchPresenterCampaignsActivationsAppsFlyerFacebook Marketing

Experience

6 yrs 5 mos

Total Experience

1 yr 9 mos

Average Tenure

1 yr 1 mo

Current Experience

Google

Digital Marketing Strategist

May 2025 – Present · 1 yr 1 mo · Gurugram, Haryana, India · On-site

Zomato

Growth Marketing Manager

Dec 2023 – Apr 2025 · 1 yr 4 mos · Gurugram, Haryana, India · On-site

Tata cliq

2 roles

Assistant Manager - Digital Marketing

Oct 2021 – Dec 2023 · 2 yrs 2 mos

Search Engine Optimization (SEO)Customer AcquisitionCleverTapDigital Marketingperformance marketingSearch Advertising+27

Retention Marketing (PPO)

Jul 2021 – Sep 2021 · 2 mos

Budget ManagementStructured ThinkingPresenterCampaignsActivationsStrategic Thinking+3

Nestlé

Sales and Marketing Intern

Sep 2020 – Sep 2020 · 0 mo

Analysed the consumer buying behaviour for Instant Noodles in OT to give recommendations for a planogram design, CTAs, cross-category placements to drive sales for Maggi

Marketing weekly

Editor

Jun 2020 – Sep 2020 · 3 mos

Shell

Business Analyst (PPO)

Apr 2020 – Jun 2020 · 2 mos

Automated the FSB (Full Spend Benchmark) template to improve retrieval and data processing for competitive benchmarking
Designed an interactive dashboard for ease of analysis, abnormality detection and high-level sanity check of the Spends Data
Identified the gain and pain points of Shell vis-à-vis its competitors by analysing various benchmarking reports from Aupec
Conducted competitor analysis to study the strategies of the oil companies amidst COVID-19, for Operating Plan’20 exercise

Raymond consumer care

Corporate Project | Market Research

Dec 2019 – Jan 2020 · 1 mo

Conducted market research for studying consumer buying behaviour for the perfume segment and identified factors driving trials of new products and pocket perfumes

Tata consultancy services

Assistant Systems Engineer

Jul 2017 – May 2019 · 1 yr 10 mos · Pune Area, India

Created interactive dashboards in Tableau for reporting of business performance to the upper management.
Collaborated with the leadership to work on the logical and tactical aspects of the business scenarios.
Comprehending the BRD, prioritising and creating well structured test cases through CA-ARD.
Performed Regression Testing for sanitary checks and controls through Gap analysis.
Gathered key insights from the client to incorporate business specification requirements.