Apr 2021 – Present · 5 yrs 2 mos

• Spearheaded the successful design of a new user interfaces for Ladbrokes, bwin, Gala & Coral Landing pages, increasing user interaction by at least 35%
• Rendered redesigned landing pages boosting organic traffic by 30%
• Conducted successful usability testing and user research leading to 40% reduction in user complaints
• Implement design changes based on insights gathered from user testing and post-event surveys
• A lot of new features were wireframed, designed, and prototyped using industry-standard tools to facilitate fast communication between the design and development teams as a part of Gaming / Slot games
• Introduced a novel approach in the application of heuristic principles for design, increasing overall team efficiency by 40%.

Dec 2019 – Apr 2021 · 1 yr 4 mos · Hyderabad Area, India

Dec 2019 – Mar 2021 · 1 yr 3 mos

• Led a team of 3 designers in creating user-centered designs for web and mobile applications
• Produced CSS, XHTML code, and wireframes that contributed to user-centered design (UCD) efforts for Three + Projects
• Introduced design sprints as part of the UX design process, reducing development time by 25%
• Established communication with Pm’s, Senior Dev’s, and dispatch supervisors to enhance our solutions

Feb 2018 – Dec 2019 · 1 yr 10 mos · Hyderabad Area, India

Feb 2018 – Oct 2019 · 1 yr 8 mos

• Designed Wireframes, intuitive user interfaces & Prototypes for variety of digital products, Like Ebounti (Grocery & Beauty services), Cell tower management, Reporting tools, Asset management, focusing on usability and aesthetics
• Assisted in the development of mobile responsive designs, leading to a 40% rise in mobile users
• Develop visual identities and branding elements for conference events, maintaining consistency with the company's brand guidelines.
• Design intuitive and user-friendly interfaces for web and mobile applications used by bulk SMS service subscribers Like GrpTalk, TelebuJoin, Bulk SMS etc.
• Created alot of Extensions for the products, Lead, Re-designed the Ui of both SMS country, Grptalk websites focusing on clarity & ease of use , which resulted in 25% increase in daily active users
• Collaborate closely with product managers, Analyse user behaviours and needs to inform design decisions and optimise user workflows.

Aug 2016 – Sep 2017 · 1 yr 1 mo · Hyderabad Area, India

Aug 2016 – Sep 2017 · 1 yr 1 mo

• Design & Develop responsive web layouts that ensure optimal viewing and interaction across various devices and screen sizes
• Create custom HTML email templates that are responsive and compatible with different email clients and devices
• Ensure email templates adhere to best practices for email design, including mobile optimization, readability, and branding consistency
• Collaborate with marketing teams to create visually compelling assets that effectively communicate key messages and value propositions.

May 2015 – Aug 2016 · 1 yr 3 mos

Jan 2015 – Aug 2016 · 1 yr 7 mos

Nov 2013 – Jan 2015 · 1 yr 2 mos · Hyderabad Area, India

Oct 2013 – Aug 2016 · 2 yrs 10 mos