Vibhuti Shukla — Digital Marketing Specialist

Results-driven professional with an MBA in Global Business and Marketing, specializing in marketing, product analysis, marketing strategy, and communications within the APAC region. With 5 years of diverse experience, including 3 years in marketing and communications and 2 years in product management, I excel in delivering innovative solutions and driving continuous improvement. I am proficient in communication, stakeholder management, and project management. In my previous role as a Senior Product Process Analyst at Toku Telecommunication in Singapore, I defined page navigation, naming conventions, UI/UX metrics, and more for the Toku 2.0 version. I also collaborated with the Product Manager to craft a Go-To-Market strategy, analyzed competitors, managed ISO certification projects, and led the QA team for user acceptance testing. My experience also includes a Marketing & Communication Executive role at ECU Worldwide, where I led the design, planning, and editing for company magazines, managed budgets, created marketing content, developed campaigns, and led marketing efforts across 13 countries. Additionally, I have experience as a Marketing Intern at Toku Telecommunication and a Digital Marketing & International Sales role at I-Medita. I hold an MBA in Marketing from SP Jain and a BTECH in Chemical from Bharati Vidyapeeth. My skills include exceptional communication and networking, problem-solving, stakeholder management, project management, and proficiency with tools like Microsoft 360, Jira, Visio, Canva, Power Automate, and Confluence. Currently open to new opportunities, I am eager to bring my expertise and innovative solutions to new challenges.

Stackforce AI infers this person is a Marketing and Product Management professional with expertise in the APAC region.

Location: Singapore, Singapore, Singapore

Experience: 6 yrs 8 mos

Skills

Marketing Strategy
Product Marketing
Product Management
Stakeholder Management

Career Highlights

5 years of diverse experience in marketing and product management.
Proven track record in driving innovative marketing strategies.
Recognized as a Toku Powerhouse Contributor for excellence.

Work Experience

Power Technologies

Marketing Manager (1 yr 1 mo)

Toku

Senior Product Process Analyst (9 mos)

Product Process Analyst (1 yr 3 mos)

ECU Worldwide

Marketing and Communication Executive- APAC Region (13 countries) (1 yr 1 mo)

Graduate Trainee- Marketing and Communication (10 mos)

Toku

Marketing Intern (4 mos)

I-Medita Learning Solutions Pvt. Ltd.

Digital Marketing Executive & International Sales (1 yr 9 mos)

Digital Marketing Executive (1 yr 9 mos)

Bisleri International Pvt Ltd

Summer Internship (2 mos)

Education

Master of Business Administration - MBA at S P Jain School of Global Management

Bachelor of Technology - BTech at Bharati Vidyapeeth

Vibhuti Shukla

Digital Marketing Specialist

Singapore, Singapore, Singapore6 yrs 8 mos experience

Key Highlights

5 years of diverse experience in marketing and product management.
Proven track record in driving innovative marketing strategies.
Recognized as a Toku Powerhouse Contributor for excellence.

Stackforce AI infers this person is a Marketing and Product Management professional with expertise in the APAC region.

Contact

Skills

Core Skills

Marketing StrategyProduct MarketingProduct ManagementStakeholder Management

Other Skills

Amazon AlexaAnalytical SkillsAttention to DetailBloggingBoardingBuffer Social Media ManagementBusiness ProcessBusiness Process ImprovementBusiness Process MappingBusiness Process Outsourcing (BPO)Business RequirementsChange ManagementChange RequestsClient CommunicationCo-creation

About

Experience

6 yrs 8 mos

Total Experience

1 yr 10 mos

Average Tenure

1 yr 1 mo

Current Experience

Power technologies

Marketing Manager

May 2025 – Present · 1 yr 1 mo · Singapore, Singapore · On-site

1. Developing marketing strategies for Power Technologies, covering branding, content, and campaigns.
2. Creating technical and promotional materials, including data sheets, user guides, and event banners.
3. Managing digital presence, overseeing social media, website content, and distributor relations.
4. Driving industry engagement, coordinating events and partnerships in the power technology sector.

Marketing StrategyProduct MarketingGoogle AnalyticsLeadership

Toku

2 roles

Senior Product Process Analyst

Feb 2024 – Nov 2024 · 9 mos · Singapore, Singapore

1. Designed UI/UX frameworks, navigation, and naming conventions for Toku 2.0.
2. Developed technical definitions and knowledge base for Agent/Admin portals.
3. Partnered on Go-To-Market strategy and competitor analysis.
4. Managed ISO certifications and created SLAs linked to revenue and key workflows.
5. Led QA team on UAT, test case documentation, and contact center improvements.
6. Recognized as a Toku Powerhouse Contributor for Q2 2023.

IntermediaryOpen MindInformation TechnologyTeamworkTemplatesCo-creation+45

Product Process Analyst

Nov 2022 – Feb 2024 · 1 yr 3 mos · Singapore, Singapore

1. Analyzed, configured, tested, and monitored the cloud-based contact centre platform and its features for various government projects.
2. Led and assisted the QA team in delivering high-quality cloud-based contact centre solutions and performed product process analysis and optimization tasks.
3. Collaborated with various stakeholders to gather requirements, feedback, and validation and provided recommendations and insights for continuous improvement and innovation of the contact centre operations.
4. Utilized marketing skills to improve the omnichannel feature and UI UX of the cloud-based contact centre platform and created technical documents and copywriting tasks for the platform.
5. Recognized as a Toku Powerhouse Contributor for Q2 2023, an award for excellence in delivering value, driving innovation, and collaborating with teammates.

IntermediaryOpen MindInformation TechnologyTeamworkTemplatesCo-creation+42

Ecu worldwide

2 roles

Marketing and Communication Executive- APAC Region (13 countries)

Nov 2021 – Dec 2022 · 1 yr 1 mo · Singapore

1. Integrating Marketing funnel with Sales Funnel for Singapore office to Grow Lead Conversion rate.
2. Creating an influential corporate identity and branding identity for internal and external stakeholders.
3. Senior Editor at the ECU Social and ECUtor Magazines-designing, planning, and editing.
4. Performing budget management tasks such as customer experience, employee satisfaction, and
events for the company performance.
5. Developing marketing content like USPs, Corporate ppt for the APAC region, which consists of 13 countries.
6. Developing campaigns and handling social media channels for the ECU Worldwide - APAC Region.
7. Managing communications for APAC region which includes 13 countries.

IntermediaryOpen MindLoyalty ProgramsTeamworkTemplatesUser Training+22

Graduate Trainee- Marketing and Communication

Jan 2021 – Nov 2021 · 10 mos · Singapore

1. Produced ideation, solutions & execution plan for the Engagement team to generate higher employee engagement rates.
2. Assisted operation team in updating the USPs and Country presentations for the APAC region.
3. Collaborated with other graduate trainees and assisted in creating content for Social ECU Magazines for APAC Region.
4. Designed posters, flyers, magazine ads and social media posts for the APAC region.
5. Strategized marketing processes for internal and external communication on different media.

Open MindLoyalty ProgramsTeamworkUser TrainingCo-creationEnglish+15

Toku

Marketing Intern

May 2020 – Sep 2020 · 4 mos · Singapore

1. Created a Competitor Analysis project to identify current & potential competitors aligned with business objectives.
2. Formulated content cluster strategy for blog & landing pages to improve total sessions by 95.52% and lead conversion by 20.5%.
3. Collaborated with Project team to develop go-tomarket, battle cards etc. to increase customer
conversion rate.
4. Improved email campaigns by increasing CTR by 16.32%, opened rate by 111.37% from the last record (Upto April 2020) and keeping Spam Rate of 0.01%.
5. Designed an interactive social media campaign resulting in an increase of Interaction Rate by 5637.5%.
6. Converted data into insights using tools like Google Analytics, Google Trends, Google Ads and Google Tag Manage.

Open MindLoyalty ProgramsTeamworkEnglishWritingCustomer Service+13

I-medita learning solutions pvt. ltd.

2 roles

Digital Marketing Executive & International Sales

Jun 2017 – Mar 2019 · 1 yr 9 mos · Pune Area, India

I-Medita is Cisco training partner company which provide training, development and placement
Assisted in the formulation of marketing strategies, content management and lead generation
Actively involved in Search Engine Optimization (SEO), Social Media Marketing (SMM), Search Engine Marketing (SEM), Inbound Marketing, Web Analytics, Content Marketing etc
Optimized online advertisement and marketing campaigns through Google Adwords, Facebook, Instagram, LinkedIn, Twitter, YouTube and Whatsapp to increase company awareness
Designed and executed email marketing campaigns with creative writing using CRM tools like Drip Script, Buffer and Hubspot • Analyzed data from different digital marketing tools
Collaborated with designers to improve user experience and customer engagement
Promoted to International sales and managed with Digital Marketing

Loyalty ProgramsTeamworkEnglishWritingAttention to DetailReporting Metrics+9