Jan 2023 – Nov 2023 · 10 mos · Greater Bengaluru Area

Jun 2022 – Dec 2022 · 6 mos · Greater Bengaluru Area

• I head the Partner Marketing team where I am responsible for ensuring that the team achieves its targets and maximizes the yield per partner by monitoring the number of leads generated. I also oversee the Partner Enablement Gallery, updating it with fresh content and tools to assist partners in generating more leads.
• My role also involves managing Influencer Marketing and identifying sponsorship opportunities to enhance the brand's visibility. In addition, I am responsible for coordinating both internal and external events, including webinars and video content creation for Fyers' social media and YouTube pages.
• I am dedicated to developing and implementing effective marketing strategies that drive business growth and increase brand awareness.

Jun 2021 – Nov 2021 · 5 mos

Dec 2015 – Oct 2020 · 4 yrs 10 mos · Bengaluru Area, India

• Cities handled: Mumbai, Pune & Bangalore.
• Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
• Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
• Helped incorporate product changes to drive customer engagement and firm profits.
• Compiled product, market and customer data to forecast accurate sales and profit projections.
• Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
• Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
• Implemented new SEO and SEM strategies, and Google analytics to increase conversion rates by 28%.
• Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
• Grew new business connections by strategically networking with industry experts.
• Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
• Launched several social media campaigns to promote new product catalogue.
• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Handled cross promotions, influencer marketing and corporate tie-ups
• Research Google adwords and optimise SEO.
• Liaison with fellow restaurateurs and actively participate in all NRAI event & activities.
• Actively monitor online ratings of restaurants and perform recovery
• Monitoring Daily Sales Reports and forecast sales.
• Monitor Mystery Audits and take corrective action.

Nov 2014 – Oct 2015 · 11 mos · Bangalore

• Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization, and rehearsal, ceremonies, and receptions.
• Supervised onsite team of 100+, including caterers, audio-visual technicians, and facility management team.
• Generated client retention by accurately organizing and executing tailored events.
• Solicited feedback from clients to perform Kaizen and uncover opportunities for improvement.
• Liaised with marketing and PR colleagues to promote special events in social calendars.
• Negotiated and worked with venues and vendors to carry out event objectives.
• Spearheaded all projects of Toyota India across country

Jan 2013 – Dec 2013 · 11 mos · Bangalore

• Generating new business through meeting various organizations through scheduled meetings.
• Developed effective business strategies to capitalize on emerging market trends
• Streamlined operations to maximize business efficiency and profits
• Conducted research on emerging trends within industry and capitalized on finds to develop new products, services and strategies
• Single point of contact for all venue requirements
• Collaborated with client servicing and marketing departments to support business objectives and client acquisition.
• Generated over 30 Lakhs in revenue within first six months