Dec 2024 – Dec 2025 · 1 yr · Remote

• My responsiblities include:
• ✔ Owning end-to-end product ownership 📦 for assigned titles—driving product vision 🧠, identifying market gaps 🔍, and ensuring alignment with business goals 🎯 and audience needs 👥.
• ✔ Leading strategic marketing initiatives 📣 by building tailored go-to-market plans 🚀, identifying high-impact promotional opportunities ⭐, and ensuring each title meets its commercial 💰 and engagement 📊 targets.
• ✔ Managing author relationships 🤝 from recruitment 🎯 through project delivery 📚, ensuring content creation aligns with market demand 📈 and quality standards 🏆.
• ✔ Driving data-informed decision-making 📊 using tools like Power BI 📈 to track campaign performance 📣, measure LTV targets 💹, and optimize strategies for better positioning 🧭 and revenue outcomes 💸.
• ✔ Building and executing personalized author engagement strategies 🧩 to ensure motivation 🔥, collaboration 🤝, and alignment 🧠 with content roadmaps 🛣️.
• ✔ Designing and managing community engagement strategies 🌍 that grow brand awareness 📢, increase product visibility 👀, and generate organic advocacy 💬.
• ✔ Leading cross-functional collaborations 🔗 with internal teams (growth 📈, content ✍️, sales 💼) and external partners (influencers 🎙️, industry leaders 🧑‍🏫) to ensure seamless product marketing execution ⚙️.
• ✔ Exploring new content formats 🧪 such as live events 🎤, expert panels 🧠, and community-driven initiatives 🤝 to expand product reach 🌐 and innovate digital offerings 🚀.
• ✔ Identifying and developing high-potential ideas 💡 aligned with tech trends 🤖, ensuring long-term value ⏳ and sustained relevance in competitive markets 🏁.

Jan 2024 – Dec 2024 · 11 mos · Remote

• My responsibilities include:
• My current role entails a diverse range of responsibilities, including:
• ✔Responsible for researching, developing, and communicating strategic marketing plans to meet the company's goals and revenue.
• ✔Helping shape the brand positioning and narrative while targeting the right audience and ensuring marketing strategies align with overall business strategy.
• ✔Responsible to work on content marketing, author insights and content creation for Packt social media promotion and using Powerbi to set the market position.
• ✔Responsible for generating ideas for social media campaigns and different promotion campaigns to promote the event and books along with content generation and content management.
• ✔Responsible for generating ideas for books which help in revenue generation and help the product reach its estimated LTVs over the required period of time.

Mar 2023 – Feb 2024 · 11 mos · Remote

• My responsibilities include:
• My current role entails a diverse range of responsibilities, including:
• ✔Responsible for researching, developing, and communicating strategic marketing plans to meet the company's goals.
• ✔Helping shape the brand positioning and narrative while targeting the right audience and ensuring marketing strategies align with overall business strategy.
• ✔Responsible to work on content marketing and content creation for Packt social media promotion and using Powerbi to set the market position.
• ✔Responsible for generating ideas for social media campaigns and different promotion campaigns to promote the event and books along with content generation and content management.
• ✔ Successfully met targets throughout this period, exceeded targets for the month of June, July, August, September, October, November and December of 2023 respectively.

Mar 2022 – Apr 2023 · 1 yr 1 mo · Greater Bengaluru Area · Hybrid

• My responsibilities include:
• My current role entails a diverse range of responsibilities, including:
• ✔ Executing code migration projects.
• ✔ Overseeing the development and maintenance of Haptik and Twilio Bots.
• ✔ Creating comprehensive test cases to ensure the quality of the products.
• ✔ Collaborating with APIs, Flask, and Django frameworks to facilitate seamless integration.
• ✔ Utilizing Postman for meticulous API testing and integration.
• ✔ Contributing to the development of customer-centric, error-free bot support, and test cases.
• ✔ Facilitating effective coordination with cross-functional teams and stakeholders to ensure error-free bot deployment and optimal utilization.
• I am committed to delivering high-quality solutions and driving successful outcomes through my expertise in coding, bot development, and software testing. Feel free to reach out for any collaborations or discussions related to the areas mentioned above.

Sep 2021 – Apr 2022 · 7 mos · Bangalore Urban, Karnataka, India · Remote

• Customer Profiling and Segmentation | Address Classification | Customer Acquisition and Retention
• As a skilled professional in the field of customer analytics and data management, I excel in delivering strategic solutions for customer profiling, segmentation, and effective customer acquisition and retention strategies. My core responsibilities encompass a wide array of data extraction techniques and leveraging advanced technologies to achieve valuable insights.
• ✔ Proficient in data extraction methodologies utilizing Apache Kafka for seamless data processing.
• ✔ Expertise in No-SQL databases, ensuring efficient and reliable data retrieval and storage.
• ✔ Possess a deep understanding of Meta-base, empowering data-driven decision-making processes.
• ✔ Proficiently work with Presto Databases, enabling robust and high-performance data querying.
• ✔ Thrive in a highly competitive environment, leveraging Geographic Information Systems (GIS) to tackle real-world geospatial analytics challenges.
• My passion for data-driven innovation and my ability to thrive in challenging environments make me a valuable asset in driving business growth and enhancing customer experiences. Let's connect to explore collaborative opportunities in the realm of customer analytics and data-driven strategies.

Jul 2021 – Oct 2021 · 3 mos · India

Apr 2019 – Aug 2019 · 4 mos · Mumbai Area, India · On-site

• Experienced in an integrated IT and business internship, where I demonstrated my expertise in Popshot application development, market research, and market strategy to enhance conversion rates.
• ✔ Integrated IT and Business Internship:
• During my tenure as an intern, I had the privilege of engaging in a comprehensive program that integrated both IT and business aspects. This immersive experience allowed me to gain valuable insights into the intersection of technology and strategic decision-making, honing my ability to bridge the gap between technical teams and business objectives.
• ✔ Popshot Application Development:
• As part of my internship, I spearheaded the development of the Popshot application, showcasing my proficiency in software development and coding. By leveraging the latest industry practices and technologies, I successfully contributed to the creation of a user-friendly and efficient application, tailored to meet the specific needs of our target audience.
• ✔ Market Research and Strategy:
• Recognizing the significance of a well-informed approach, I proactively conducted extensive market research to identify emerging trends and customer preferences. Utilizing various data analytics tools, I gathered valuable insights that guided the implementation of effective marketing strategies. As a result, I significantly improved the application's visibility and competitiveness in the market, leading to enhanced conversion rates and user engagement.
• With a passion for technology and a keen eye for business opportunities, I continuously sought innovative solutions to optimize operational processes and drive overall success.
• I am eager to further leverage my integrated IT and business expertise in a dynamic professional environment, where I can contribute to the growth and success of an organization that values innovation and strategic vision. Feel free to connect with me to explore potential collaborations or discuss how my skills can benefit your team.