Dec 2021 – Jul 2023 · 1 yr 7 mos · Bengaluru, Karnataka, India · On-site

• I was leading the product marketing efforts for the Payer vertical at Innovaccer. Innovaccer is on a mission to accelerate healthcare's digital transformation - connect and curate the world’s healthcare information to make it accessible and useful. Some of my responsibilities were -
• Managing day-to-day operations of the Payer Product Marketing managers and teams, including market analysis, and overall lead generation processes.
• Build, execute, and optimize Payer marketing activities to drive engagement.
• Oversee end-to-end Payer marketing processes for all opportunities across audiences and accounts.
• Hire, train, and develop a high-performing team of Payer marketers who can scale to support a fast-growing business.
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials, and online activities.

Jan 2021 – Jan 2023 · 2 yrs

• By being a member, the community helps me in developing my marketing capabilities, expanding my community including discovering the latest industry trends to keep myself abreast.

Aug 2019 – Dec 2021 · 2 yrs 4 mos · Hyderabad, Telangana, India · On-site

• I was leading the Product Marketing efforts at one of the Unicorn in India, Zenoti. With a huge Series E round of funding and new challenges to solve. It was a fantastic opportunity that I was honored to be a part of. Some of my work includes:
• Positioning and creating value proposition for Zenoti Products.
• Hands-on approach in formulating marketing plans that promote and support the company objectives.
• Collaborating with company executives, product management, sales, support on GTM strategy, and execution.

Jan 2019 – Jul 2019 · 6 mos · Coimbatore, Tamil Nadu, India · On-site

• Worked on a strategy to re-package & reposition our supply chain visibility product for Manufacturing & Logistics sectors
• Lead a team of eight to administer and execute 360o marketing programs for a company worth $3M
• Increased our advertising throughput and efficiency by 50%, delivering qualified leads to the sales teams
• Started new lead qualification and scoring tactics, delivering thousands of highly qualified leads to sales, converting to opportunities at 2-3x vs. the previous process

Apr 2018 – Dec 2018 · 8 mos · Remote

• In-charge of marketing products for Enterprise-Grade Network technology domain across Europe and US markets
• Primary job involved strategizing marketing roadmap
• Build and maintain relationships with channel partners and work with them to establish brand awareness
• Set up technology partnerships-strategic-alliances with top device vendors such as Palo Alto and Fortinet to improve lead pipeline and product development efforts
• Ensure all campaigns and lead data is maintained and remain measurable within CRM to track ROI

Jan 2016 – Mar 2018 · 2 yrs 2 mos · Greater Chennai Area

• As a Marketing Manager for the Firewall Security product, my work involved spearheading initiatives to enhance customer centricity, gather and analyse market intelligence and develop the marketing road map from planning to execution.
• Responsible for strategic partnership between Zoho Corp and top network vendors, that resulted in 70% growth in quality leads and 10% improvement in bottom line.

Jun 2014 – Dec 2015 · 1 yr 6 mos · Greater Chennai Area

• Conceptualized and implemented marketplace platform for third-party products to arrest lead spills
• Successfully implemented a global campaign to improve brand awareness among product users

Mar 2012 – May 2014 · 2 yrs 2 mos · Greater Chennai Area

• Responsible for executing marketing plans for a unified endpoint management product to generate leads.
• Handled content creation and management for multiple marketing channels.
• Coordinated with the sales team for updated customer feedback about the product, analyzing, and imparting it for possible enhancements.

Sep 2007 – Mar 2010 · 2 yrs 6 mos · Greater Chennai Area

• Software maintenance engineer for a financial credit rating client.
• Designed and developed a web portal for a fortune 500 client.
• Developed list of prospective clients from the European continent for chemical vertical business.
• Responsible for efficiency and effectiveness of a financial web application project.