Mar 2023 – Nov 2025 · 2 yrs 8 mos · Noida, Uttar Pradesh, India · On-site

• Built and scaled the US export market from scratch — achieved $100K–$150K/month in export revenue within 12 months
• Managed end-to-end export operations: RFQ handling, pricing, contract negotiation, regulatory documentation, and shipment execution
• Identified and onboarded international distributors across USA, Africa, and Southeast Asia for SPM's medical device portfolio
• Developed export pricing strategies aligned with global market benchmarks and margin targets
• Led category and portfolio strategy across healthcare and personal care products for domestic and international markets
• Owned GTM planning, new product launches, and annual category plans aligned to growth and P&L targets
• Worked cross-functionally with sales, sourcing, quality, regulatory, SCM, and finance teams
• Drove e-commerce growth across Amazon, Flipkart, and B2B platforms with focus on GMV and fill rate improvement

Oct 2022 – Mar 2023 · 5 mos · Gurugram, Haryana, India · Hybrid

• Owned end-to-end category management for Health & Fitness electronic devices across HealthKart's e-commerce platform
• Developed assortment strategy and pricing framework to maximize GMV and category contribution margin
• Drove category growth through range expansion, new vendor onboarding, and demand-led product selection
• Collaborated with supply chain on forecasting, inventory planning, and fill rate improvement
• Executed promotional and pricing strategies aligned to platform-level campaigns and seasonal demand
• Managed vendor relationships for timely product availability and catalog enrichment

Oct 2020 – Feb 2023 · 2 yrs 4 mos · Gurugram, Haryana, India · On-site

• Owned end-to-end category P&L including assortment strategy, pricing, promotions, and margin management
• Delivered 35% revenue growth through data-driven pricing, merchandising, and competitive benchmarking
• Led portfolio lifecycle management including range expansion, SKU rationalization, and new product launches
• Partnered with brands, sellers, and suppliers on joint business planning and category growth initiatives
• Managed cross-functional coordination with supply chain, marketing, and tech teams for platform campaigns
• Analyzed category performance using GMV, fill rate, and margin metrics to guide decisions
• Drove new vendor onboarding and catalog management to improve depth and breadth of the category

Aug 2019 – Oct 2020 · 1 yr 2 mos · Noida, Uttar Pradesh, India · On-site

• Managed B2B seller portfolios on Moglix's industrial procurement platform to improve product visibility, lead quality, and conversion
• Advised sellers on pricing strategies, positioning, and demand-generation levers to increase category GMV
• Drove category expansion through new seller onboarding and product catalog enrichment
• Built strong understanding of B2B buyer behavior, procurement patterns, and category demand cycles
• Collaborated with account management and tech teams to improve seller experience and platform performance
• Analyzed category data to identify gaps and opportunities in assortment and pricing

Aug 2017 – Jul 2019 · 1 yr 11 mos · India · On-site

• Managed a portfolio of B2B seller accounts on IndiaMART to improve product listing quality, lead flow, and buyer conversion
• Advised SME sellers on pricing, product positioning, and demand-generation strategies to maximize platform ROI
• Onboarded new suppliers and developed their profiles to attract qualified B2B buyers across product categories
• Built deep understanding of Indian SME procurement behavior, supply chain dynamics, and buyer-seller matching
• Conducted regular account reviews and performance discussions with clients to drive retention and upsell
• Exceeded monthly revenue and account growth targets consistently through consultative selling approach

Jan 2015 – Jul 2017 · 2 yrs 6 mos · Dubai, United Arab Emirates · On-site

• Worked 2 years in Dubai, UAE at one of the region's leading consumer electronics retail chains — gaining valuable international market exposure
• Delivered consultative B2B and B2C sales in a premium retail environment with high-value products and diverse customer base
• Managed key B2B accounts and corporate clients, providing solution-based selling and end-to-end service support
• Built and maintained strong client relationships to drive repeat business and referrals in the UAE market
• Consistently met and exceeded monthly sales targets in a highly competitive retail environment
• Developed cross-cultural communication and negotiation skills dealing with customers from across the Middle East, India, and other international markets
• Supported store operations, product demonstrations, and team training on new product launches

Jan 2012 – Dec 2014 · 2 yrs 11 mos · New Delhi, Delhi, India · On-site

• Spearheaded new business identification and development in B2B IT and electronics sales, driving revenue growth across enterprise clients
• Designed and executed strategic sales and direct marketing plans to increase brand presence and market share
• Built and nurtured strong customer relationships through consistent engagement and solution-based selling
• Participated in key industry events and exhibitions to network and generate qualified leads
• Prepared and delivered technical product demonstrations and presentations to potential clients
• Developed strong foundational skills in sales, negotiation, CRM, and customer relationship management that underpinned future career growth