Vikram Cotah

CEO

Chennai, Tamil Nadu, India33 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led GRT Hotels to 254% revenue growth post-pandemic.
  • Pioneered sustainability initiatives in Indian hospitality.
  • Recognized as a thought leader in hospitality and tourism.
Stackforce AI infers this person is a hospitality executive with a strong focus on sustainability and strategic growth.

Contact

Skills

Core Skills

Organizational StrategyExecutive LeadershipLeadershipBusiness StrategyBusiness DevelopmentCustomer Experience Design

Other Skills

Executive VisibilityMarket AnalysisRelationship BuildingCompetitive StrategiesHotel Asset ManagementThought LeadershipKey note speakerBusiness Process ImprovementPre-openingPerformance ManagementMarketing StrategySustainabilityDigital StrategyFood StylingCorporate Strategy

About

Crafting a Boutique Hospitality Brand with Soul | CEO – GRT Hotels & Resorts | Author | Wellness & Sustainability Advocate | Independent Director – Tamil Nadu Tourism | Chair – CII Southern Region Tourism Panel I don’t just lead a hotel brand. I lead a movement—a movement to reimagine what Indian hospitality can be. As CEO of GRT Hotels & Resorts, I’ve spent the last decade building not just properties, but places of purpose—soulful sanctuaries where wellbeing, sustainability, design, and storytelling intersect. Across 22 boutique hotels in South India, we are bringing luxury to life in tier 2 and 3 cities where the aspirations of a new India are taking root. Each GRT hotel tells a story—from ancient temple towns to serene coastlines. Our signature initiatives like The Great Butterfly Effect (sustainability), Great Being (wellness), Great Divine Darshan (spiritual tourism), and Great Kalyanam (weddings) reflect our belief: hospitality is not just service—it’s soul work. Under my leadership, GRT Hotels has grown 254% in top-line revenue, emerged stronger post-pandemic, and been recognized for our people-first, planet-conscious approach. As Independent Director on the Board of Tamil Nadu Tourism Development Corporation, I help shape the state’s vision for inclusive, experience-led tourism. As Chair of the CII Southern Region Tourism Panel, I work on policy advocacy to position South India as a cultural and wellness travel powerhouse. I am the author of two books: Mojo in a Mango Tree—a memoir of leadership, resilience, and hospitality from the heart. The Great Butterfly Effect—the sustainability story of GRT Hotels, launched by the Union Tourism Minister at the FHRAI Sustainability Summit. Travel has taken me to 50+ countries and taught me what no MBA ever could. Wellness is my compass. Writing is my therapy. And leadership? It’s not a title—it’s an everyday act of service. I’m here to help leaders, entrepreneurs, and changemakers build brands that are human, hotels that are healing, and businesses that leave a legacy. Let’s co-create the future of hospitality—one soulful experience at a time. ⸻

Experience

33 yrs 10 mos
Total Experience
5 yrs 9 mos
Average Tenure
11 yrs 7 mos
Current Experience

Tamilnadu tourism development corporation

Independent Director

Jul 2023Present · 2 yrs 10 mos · Chennai, Tamil Nadu, India

  • As an Independent Director on the Tamil Nadu Tourism Development Corporation Board, I bring a strategic vision to one of India’s most culturally rich and diverse states. My focus is on harnessing Tamil Nadu’s unparalleled tourism assets—heritage sites, temple tourism, vibrant cultural festivals, and emerging segments like medical and wellness tourism—to propel the state to the forefront of both domestic and international travel destinations.
  • With over two decades of experience in hospitality, I am passionate about driving sustainable tourism initiatives that not only boost economic growth but also preserve the unique cultural and environmental fabric of Tamil Nadu. I work closely with TTDC to develop and promote experiences that appeal to modern travelers while staying true to the state’s heritage, from temple circuits and eco-tourism to curated wellness retreats.
  • Through innovative strategies, I aim to elevate Tamil Nadu’s standing in global tourism, focusing on digital transformation, destination marketing, and partnerships with key stakeholders in the travel and hospitality sectors. Together with the board, my mission is to ensure that Tamil Nadu’s tourism offerings remain a key driver of economic development, job creation, and cultural preservation.
Organizational StrategyExecutive LeadershipExecutive Visibility

Grt hotels & resorts

2 roles

Chief Executive Officer

Promoted

Apr 2021Present · 5 yrs 1 mo

  • Key Achievements:
  • Led the successful renovation of Radisson Blu GRT Chennai, positioning it as one of the premier luxury hotels in India.
  • Expanded the GRT Hotels portfolio, launching three new properties during the pandemic, showcasing resilience and operational excellence.
  • Developed and implemented a comprehensive ESG policy focused on sustainability, gender diversity, and community engagement, reducing the carbon footprint by 30%.
  • Fostered innovation by introducing automated guest services, digital check-ins, and AI-driven guest personalization across GRT properties.
  • Drove record revenue growth, increasing occupancy rates by 15% year-over-year despite market challenges.
  • Thought Leadership Contributions:
  • Regular keynote speaker at industry conferences like the Tamil Nadu Travel Expo and CII Southern Council, sharing insights on sustainability in hospitality, redefining luxury, and the future of travel.
  • Active advocate for gender diversity and employee well-being, launching internal programs that increased women’s representation in our workforce by 25%.
  • Speaker – United Nations ESCAP International Youth Forum, Bangkok (2025)
  • Invited by the United Nations to deliver a keynote on “From Footprint to Fingerprint: The Role of Hospitality in Sustainable Futures”, addressing ambassadors and youth leaders from 60+ countries.
Market AnalysisRelationship BuildingOrganizational StrategyCompetitive StrategiesHotel Asset ManagementThought Leadership+8

Chief Operating Officer

Oct 2014Apr 2021 · 6 yrs 6 mos

  • Key Achievements:
  • Operational Efficiency & Profitability: Spearheaded a company-wide efficiency drive that led to a 20% reduction in operational costs while improving overall guest satisfaction scores by 15%. Introduced streamlined processes across departments, including F&B, housekeeping, and front office operations, enhancing productivity without compromising service quality.
  • Expansion & Growth: Led the strategic expansion of GRT Hotels from 15 to 23 properties in under five years, focusing on new market penetration, including tier-2 and tier-3 cities. Successfully implemented market entry strategies that led to a 30% growth in revenues from new properties within the first 18 months of operation.
  • Crisis Management: During the Chennai floods and COVID-19 pandemic, managed crisis operations that minimized financial losses and maintained 90% of workforce employment. Ensured smooth renovation and re-opening of properties under challenging conditions, completing the Radisson Blu GRT Chennai renovation ahead of schedule.
  • Guest Experience & Technology Integration: Introduced cutting-edge guest experience innovations, including AI-driven personalization, keyless entry systems, and seamless digital check-ins, which resulted in a 25% increase in repeat customer visits. Led the adoption of smart room technology and IoT devices to elevate the luxury experience while optimizing resource use.
  • Team Leadership & Engagement: Developed and launched a leadership development program for middle management, increasing internal promotions by 35% and improving employee retention rates across all levels by 20%. Established a performance-driven culture, aligning individual KPIs with company goals to boost overall team performance.
  • Sales & Marketing Strategy: Played a key role in redesigning GRT Hotels’ sales and marketing strategy, leveraging digital marketing, influencer partnerships, and targeted campaigns that increased direct bookings by 40%.
Relationship BuildingBusiness DevelopmentExecutive VisibilityCustomer Experience DesignDigital Strategy

Radisson blu hotel and resort -chennai region

5 roles

Senior Vice President -Operations and Projects

Oct 2013Oct 2014 · 1 yr

  • Radisson hotels worldwide is one of the most popular full service hotel brands in the World .
  • I had Multi-unit operations responsibility for Radisson Blu GRT Chennai & Radisson Blu Resort Templebay Mamallapuram. ( franchised hotels of Radisson owned by GRT Hotels) Additional responsibility of new hotel projects of GRT Hotels heading a team of 70 project professionals.
  • Achieved unprecedented revenue growth for the hotels - 30 % YOY growth - by applying winning market strategies and grew the profitability of the hotels in a competitive market. The hotels won many Awards and recognitions including the Carlson Presidents Awards for 4 years consecutively.
  • Initiated employee engagement interventions which were lauded by the industry and even benchmarked in the Asian Business case study paper of the Cornell-Nanyang University , Singapore
  • Was responsable in acquisition of land parcels adjoining the hotel to initiate the expansion of the Radisson GRT Hotel to add rooms and facilities
  • Additional responsibility of heading the Projects division of GRT Hotels and Resorts with new green field hotels in Bangalore, Kakinada, Hyderabad, Thirunalveli , Kodaikanal & Coimbatore and renovation projects of existing 3 hotels of GRT Hotels in Chennai

Senior Vice President

Sep 2010Oct 2013 · 3 yrs 1 mo

  • Operational leadership to the hotels. During this tenure the Radisson Blu Hotel GRT and the Radisson Blu Resort Templebay had exceptional growth in business .
  • Set comprehensive goals for performance and growth
  • Expense management and profitability focus in the hotels resulted in bottom line results exceeding budgets which allowed the management to allocate reserves to add facilities to the hotels to increase revenue streams .

Vice President , Radisson Blu cluster

Promoted

Jan 2007Sep 2010 · 3 yrs 8 mos

  • Provided operations expertise and asset mamangement to the executive teams of Radisson Hotel GRT Chennai and Radisson Resort Templebay Mamallapuram to achieve business goals and objectives.
  • Provided leadership and culture orientation to the organisations to excel in a changing environment. Developed and nutured talent for the future hotel projects
  • Won several international awards and recognitions for the hotels

General Manager , Radisson Blu GRT

Jan 2004Jan 2007 · 3 yrs

  • Overall business head providing leadership to the executive team to achieve business goals and build an organisation with a positive culture of guest focus.
  • The hotel was repositioned and re-launched with a complete makeover as a luxury lifestyle boutique hotel.
  • Implemented sales strategy that led to the hotels being market leaders in occupancy and rate. Initiated e-commerce strategies leading to increase in revenues and online reservations over 100%.
  • The hotel won several awards including the Carlson Hotel Presidents award for 3 consecutive years .
Food Styling

General Manage, Atria Hotel (now Radisson Atria hotel )

Jan 2001Jan 2004 · 3 yrs

  • Atria Hotels is a popular 5 star hotel in the central business district of Bengaluru - known for its IT and gardens !
  • # Head of operations of the business hotel on strategic and tactical levels.
  • # Grew business to unprecedented peaks for the hotel enjoying high GOP and Guest satisfaction scores,
  • # Set standards in the operations and hotel facilities to match International Brand standards.

Grt grand hotel

Executive Manager

Jan 1999Jan 2001 · 2 yrs · Chennai Area, India

  • Operated independently to spear head the F&B operation as a primary responsibility and overall Hotel operations assisting the VP Operations

Global franchise architects

Corporate Manager- Operations of Pizza Corner

Jan 1997Jan 1999 · 2 yrs · All India

  • Pizza Corner was the first International style Pizza Chain in Chennai with Dine in , take -away and delivery
  • Brought the FIRST PIZZA into Chennai and the First PIZZA delivery in Chennai !! Head of Corporate Operations and Expansion of Pizzerias as a quick service restaurant concept and delivery concept in the South India. Opened several dine -in and delivery outlets in the 3 southern states to high success.

Days inn

General Manager- Franchise Operations ( India)

Jan 1995Jan 1997 · 2 yrs · India

  • Day Inns of America is a pioneering mid segment brand from USA within franchise hotels all over the world and part of the large conglomerate - Cendant hotels
  • Business development of the franchise brand and operational support to franchised hotels

Taj hotels

Asst Resort Manager - Biyadoo Island Resort

Jul 1992Dec 1995 · 3 yrs 5 mos · Biyadoo and Villi Varu Island resorts , Republic of Maldives

  • Maldives is a beautiful country with a collection many thousands of Islands and known for water sports , diving and holiday resorts .
  • I Was deputed from Oriental Hotels ( Taj Group ) to work in Biyadhoo as the Sales and Front Office Manager and later promoted to Asst Resort Manager . Handled the renovation of the property and also promoted the property in different travel marts

Education

Cornell University

Certificate Program in Hotel Planning and Design

Jan 2018Jan 2018

Cornell University

Certificate Program on Business Strategy: Achieving Competitive Advantage

Jan 2013Jan 2013

Cornell University

MANAGING STRATEGIC GROWTH & LEADERSHIP IN EMERGING MARKETS

Jan 2007Jan 2007

Cornell University

EMERGING MARKET HOSPITALITY STRATEGIES-ON SITE ANALYSIS

Jan 2006Jan 2006

Loyola College

BSc — Zoology

Bob Campbell

Diploma of Wine — Wine Sommelier

St.Michael's Academy

12 Grade — Science

May 1982May 1984

Institute of Hotel Management, Bangalore

Bachelor's degree — Hospitality Administration/Management

Jul 1984Jul 1987

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