Vinay Maurya

Digital Marketing Specialist

Lucknow, Uttar Pradesh, India15 yrs 10 mos experience
Highly Stable

Key Highlights

  • 15+ years driving scalable digital marketing growth.
  • Expert in optimizing Google Ads for ROI-focused campaigns.
  • Proven leadership in cross-functional marketing initiatives.
Stackforce AI infers this person is a Digital Marketing Expert specializing in Performance Marketing and SEO.

Contact

Skills

Core Skills

Digital MarketingGoogle AdsPaid Search StrategySeo

Other Skills

Social SellingHubSpot Marketing HubPaid Media AdvertisingPerformance ManagementSearch Engine Marketing (SEM)LinkedIn AdvertisingMarketing StrategyCross-Functional Team CollaborationAhrefsMicrosoft ClarityPaid Social Media AdvertisingSEMrushFacebook AdsInstagram AdvertisingWordPress

About

𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝗲𝗿 𝘄𝗶𝘁𝗵 𝟭𝟱+ 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲, 𝗥𝗢𝗜-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗰𝗿𝗼𝘀𝘀 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀, 𝗣𝗣𝗖, 𝗦𝗘𝗢, 𝗮𝗻𝗱 𝗽𝗮𝗶𝗱 𝗺𝗲𝗱𝗶𝗮 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺𝘀. I specialise in 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴, 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗶𝗻𝗴, 𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝗵𝗶𝗴𝗵-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 across Google Ads, PPC, SEO, SEM, analytics, and conversion optimisation—helping businesses 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆, 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗹𝗲𝗮𝗱𝘀, 𝗮𝗻𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗥𝗢𝗔𝗦 𝗮𝘁 𝘀𝗰𝗮𝗹𝗲. Across my career, I’ve led end-to-end performance marketing initiatives—from strategy and execution to optimisation and reporting—managing large-scale budgets, improving CPA and conversion rates, and aligning marketing performance directly with business revenue. 𝐖𝐡𝐚𝐭 𝐈 𝐝𝐨 𝐛𝐞𝐬𝐭 • 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗣𝗣𝗖 –Scaling Google Ads and paid campaigns with a strong focus on ROAS, CPA, and lead quality • 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗚𝗿𝗼𝘄𝘁𝗵 – Using GA4, analytics, and testing frameworks to turn insights into measurable improvements • 𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 – Partnering with sales, product, design, and tech teams to align growth and revenue goals • 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲-𝗙𝗶𝗿𝘀𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 – Designing campaigns based on intent, behaviour, and funnel stage—not assumptions 𝐖𝐡𝐚𝐭 𝐈 𝐛𝐫𝐢𝐧𝐠 • Hands-on leadership with a strong ownership mindset • Deep analytical thinking combined with practical execution • Continuous experimentation, testing, and optimisation • Clear communication from strategy through delivery and reporting I believe great digital marketing is not about vanity metrics—it’s about sustainable, profitable growth that directly impacts the business. 📩 𝗢𝗽𝗲𝗻 𝘁𝗼 𝘀𝗲𝗻𝗶𝗼𝗿 𝗿𝗼𝗹𝗲𝘀 𝗶𝗻 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗣𝗣𝗖 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, 𝗼𝗿 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀. Happy to connect with leaders and teams focused on serious growth.

Experience

15 yrs 10 mos
Total Experience
4 yrs 3 mos
Average Tenure
2 mos
Current Experience

Titan environmental containment & titan usa

Digital Marketing Assistant

Mar 2026 – Present · 2 mos · Winnipeg, MB · Remote

  • Contract role through BruntWork supporting paid advertising and campaign optimization.
  • Managing and optimizing Google Ads campaigns
  • Conducting Google Ads account audits and performance analysis
  • Improving conversion tracking and campaign ROI
  • Supporting digital marketing strategy for environmental service campaigns
Social SellingHubSpot Marketing HubPaid Media AdvertisingPerformance ManagementDigital MarketingSearch Engine Marketing (SEM)+4

Freelancer.com

Professional Freelancer

Dec 2025 – Present · 5 mos · Remote

  • Now working part-time as a Freelance Digital Marketing & Content Specialist on Freelancer.com, partnering with global clients to deliver impactful, performance-oriented solutions.

Logelite pvt ltd

2 roles

Sr. Digital Marketing Manager

Promoted

Jan 2021 – Nov 2025 · 4 yrs 10 mos · Lucknow, Uttar Pradesh, India · On-site

  • Managing 7Search PPC - No.1 Display and Mobile Advertising Network.
AhrefsSocial SellingPaid Search StrategyMicrosoft ClarityDigital MarketingPaid Social Media Advertising+4

Digital Marketing Manager

Apr 2019 – Jan 2021 · 1 yr 9 mos · Lucknow, Uttar Pradesh, India · On-site

  • Worked on various projects to improve their online visibility and sales. Managed team for their assignments.
AhrefsMicrosoft ClarityDigital MarketingPaid Social Media AdvertisingSEMrushFacebook Ads+1

7search ppc

Sr. Digital Marketing Manager

Jan 2020 – Nov 2025 · 5 yrs 10 mos · Lucknow · On-site

  • Managing all the digital marketing activities of 7SearchPPC, related to advertisers and publishers ad campaigns.
AhrefsWordPressPaid Search StrategyMicrosoft ClaritySearch Engine Optimization (SEO)Display Advertising+14

Infoseek | brand of my5 technologies pvt. ltd.

SEO Consultant & Team Lead

Mar 2011 – Mar 2019 · 8 yrs · Chandganj Garden Road, Aliganj : Lucknow

  • Complete Technical SEO Audit Report of the website includes on-page and off-page factors of the website. Expert in using Google Adwords keyword tool, word tracker tool and cute rank, SEOQuake and also can check for the competitors keywords.
  • Creating meta titles, meta descriptions, header tags and image "alt" tags as per major search engine guidelines. Reviewing the content, special focus on checking for keyword density, keyword prominence and proximity. Expert in linking within the website effectively as per search engine guidelines.
  • Creating Robots.txt files, Cross check for mirror sites and duplicate content, domain history, page redirection suggestions, XML and HTML sitemap creations. Analyze the website for traffic and keywords data includes, bounce rate, top landing pages, exit pages etc. using Google Analytics.
  • Familiar with blogger.com and WordPress. Submitting the articles and press releases to respective directories. Participating and submitting links in forums, social communities, social bookmarking and blog commenting), managing on social media accounts and business pages on all major social media platforms.
  • Create custom ranking reports as required by Client.
  • Friendly SEO Tools:
  • Google SERP Snippet Optimization
  • Schema Data (Structure Data Optimization & Testing Tool)
  • Screaming Frog SEO Spider Tool
  • SEO Site Checkup
  • Ahrefs Explorer
  • Copyscape
  • Xenu Link Sleuth
  • SEO Book SEO Toolbar
  • Google Trends
  • Google Keyword Planner
  • Google Webmaster Tools
  • Google Analytics Tools
  • Google Page Speed Insights
  • Gtmetrix
  • Pingdom
  • Cute Rank Checker
  • Search Status
AhrefsDigital MarketingSEO

Om solutions pvt. ltd.

SEO Executive

Jan 2010 – Feb 2011 · 1 yr 1 mo · Krishna Nagar, Lucknow

  • Job Responsibility : Generate quality back-links for websites like: shopping, travel, dating and services.
  • Job profile was related to mainly Link Building (Off Page SEO), blog commenting, article posting, forum conversation related to business type & topic.

Education

Kanpur University, India

Master of Arts (M.A.) — Sociology

Jan 2009 – Jan 2011

Kanpur University, India

Bachelor of Arts (B.A.) — Sociology

Jan 2006 – Jan 2009

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