ADITI BANSAL

Business Development Executive

Gurugram, Haryana, India12 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over three years of expertise in growth and marketing.
Proven ability to drive user acquisition through digital media.
Strong background in managing campaigns across diverse sectors.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on user acquisition in the Food Delivery and E-commerce sectors.

Contact

Skills

Core Skills

Digital MarketingCampaign ManagementPaid Search Management

Other Skills

Account AuditApp MarketingBing AdsCC++Data StructuresDigital Marketing ToolsDigital Media Marketing & Lead GenerationElectronicsEmbedded CEmbedded SystemsGoogle AdsGoogle Adwords ProfessionalJavaKeyword Strategy

About

Housing.com benefits from over three years of expertise in growth and marketing, where the primary focus is on driving app and web user acquisition through strategic digital media initiatives. The team's efforts span media planning, performance marketing, and social media strategies, leveraging platforms like Facebook, Google Ads, and influencer partnerships to boost engagement and growth. Previous roles at Ola and Foodpanda further enhanced the ability to manage and optimize campaigns across diverse sectors, including e-commerce and food delivery. The commitment lies in crafting data-driven strategies that empower advertisers to unlock market potential, ensuring outcomes are both measurable and impactful.

Experience

Housing.com

2 roles

Manager - Growth & Marketing

Promoted

Jul 2022 – Present · 3 yrs 8 mos

Deputy Manager - Growth & Marketing

Mar 2021 – Jun 2022 · 1 yr 3 mos

Ola (ani technologies pvt. ltd)

Digital Marketing

Dec 2018 – Mar 2021 · 2 yrs 3 mos · Gurgaon, Haryana, India

Managing Digital campaigns for Ola Foods' own brands. Proven ability to plan, develop, and direct marketing efforts to increase the value and performance of a specific Brand and Product. Demonstrated capability in developing attractive online marketing campaigns and in creating strategic digital marketing solutions, including social media platforms, e-mail marketing, performance marketing, media planning & buying.
Earlier working on the App marketing of Foodpanda. Experiencing the change from the agency side to the client-side. Optimum utilization of the Foodpanda base along with the Ola base for further expansion of business.

Digital MarketingSocial Media MarketingPerformance MarketingMedia PlanningCampaign Management

Resultrix

2 roles

Assistant Manager

Promoted

Oct 2016 – Nov 2018 · 2 yrs 1 mo

2016- December 2018 -Assistant Manager
Identify and propose new media opportunities aligned with clients' business objectives.Working for various clients like Vistara, Telenor. Managing the campaigns, planning & execution.
Doing account audit, using various tools for better performance & analysis. Currently working on various platforms like Google, Bing, Youtube, Facebook & twitter etc. Knowledge of tools like GA, AMO, benchtool, comscore, similar web etc.
November'16- Nominated for best employee of the month.
Sr. Paid Media Executive - 2015-16
Working on clients like Freecultr, Audi, HP & Big Magic.
Executing the campaigns, optimizing them preparing presentation, working on various tools like GA, DS, Omniture etc.

Campaign ManagementMedia PlanningPerformance MarketingAccount AuditDigital Marketing ToolsDigital Marketing

Sr. Executive Paid Marketing

May 2015 – Oct 2016 · 1 yr 5 mos

2016- October-Assistant Manager
Working for various clients like Vistara, Telenor. Managing the campaigns, planning & execution.
Doing account audit, using various tools for better performance & analysis. Currently working on various platforms like Google, Bing, Youtube, Facebook & twitter etc. Knowledge of tools like GA, AMO, benchtool, comscore, similar web etc.
November'16- Nominated for best employee of the month.
Sr. Paid Media Executive - 2015-16
Working on clients like Freecultr, Audi, HP & Big Magic.
Executing the campaigns, optimizing them preparing presentation, working on various tools like GA, DS, Omniture etc.

Campaign ManagementDigital Marketing ToolsPerformance MarketingDigital Marketing

Pensa media

Sem Analyst

Dec 2013 – Dec 2014 · 1 yr · Delhi

Develops and modifies bidding strategies in paid search and effectively manages keyword strategies on paid search engines. Analyse Traffic and update campaigns.
Optimize campaigns through processes like:
Link Checking
Restructuring
Geo-targeting – Implementation
Match Type Changes
Perform Quality Assurance
Monitor trademark infringement by other companies using paid search
Assist with completion Daily, Weekly, and Monthly QA checklists

Paid Search ManagementKeyword StrategyTraffic Analysis

Digital vidya

Trainee

Jun 2013 – Nov 2013 · 5 mos · Delhi, India · On-site

Sofcon systems india private limited

Embedded trainee

Aug 2012 – Feb 2013 · 6 mos

I came to know about different microcontrollers like 8051,AVR,PIC and some basic idea of ARM.Worked on different projects,and learn different protocols